Mariana Marins Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Responsible for the Research area (cultural, behavioral, UX/UI, market research) of the happn dating application, working daily in French, English and Portuguese in collaboration with several teams within the company. My main professional goal is to use research in order to become the voice of the consumer within the company, and to deliver the best in-app experience to help users fall in love (with the brand/product and with other users).Professional with experience in conducting qualitative and quantitative research from start to finish:- Identification of the problems and objectives of the company to be researched- Defining the methodologies to be used- Recruitment and compensation of participants- Organization and bureaucracy of the field research- Conducting and moderating field research- Triangulating, analyzing and synthesizing data- Transforming data into actionable insights- Powerpoint and presentation skills

Remote

As a research associate, participated and led market research projects from start to finish: from briefing, budget planning, recruiting, methodology selection, fieldwork management and moderation, transforming data into actionable insights, and reporting to clients. Key responsibilities: - Understanding customer’s business and technical requirements and assure that the suggested solution fits them. - Experience conducting in-depth interviews, focus groups, diary studies, ethnography and more. - Performing day-to-day management of project team and addressing any team issues promptly. - Developing and enforcing research policies and procedures. - Leading research teams to complete projects within allotted timelines and budgets. - Acting as primary contact for client communications. - Reporting project progress, status, and issues if any to client on regular basis. Main clients: Meta (Facebook and Whatsapp), Mars, Carrefour, Pinterest...

São Paulo, Brazil

Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, there’s data analysis, market research, market analysis, and, most importantly, the expertise to combine these elements in an expert synthesis that generates insight and recommendation rooted in cast-iron fact.Key responsibilities:- Analyse quantitative research and consumer data to spot behavioral patterns and new trends.- Give insights and recommendations based on data to clients in Latin America.- Spot and coin the latest global trends together with the Global Trends Team- Manage a team of freelancers based in Latin America.

Paris, Île-De-France, France

Master's apprenticeship in the Research & Innovation - Product Performance Evaluation area, at the worldwide research center dedicated to Applied Research and Capillary Development, in Paris.Main tasks:- Analyze the performance of major L’Oréal products compared to their competitive universe through consumer studies (blind use tests, concept tests and sensory tests run by the labs or research agencies).- Interpret the results and suggest concrete and actionable insights.- Give conclusions and recommendations to the labs and marketing teams, in order to offer the best product to the final consumer.

São Paulo Area, Brazil

Specialized in behavioral data, Social Miner combines artificial intelligence, big-data and humanization to help companies to improve their performance- Social Miner was featured on Medium.com as one of the "100 Brazilian Startups to Keep an Eye On".- Responsible for helping Brazilian and international e-commerce companies plan and create marketing strategies based on consumer behavior. - Helped develop the company from the early stages, was the 8th employee of now 60+.- Study development with ABC's Federal University (UFABC) using neuroscience to validate the concepts of People Marketing.- Winner of the Design thinking award by Social Miner.Main accounts: Nike, Sephora, Natura, Carrefour, Avon, HP, Nestlé, LATAM Airlines, Magazine Luiza, etc.

São Paulo Area, Brazil

- Responsible for collecting references in order to provide insights for the Planning team.- Helped conducting market research and competitor analysis.- Gained experience in building out key visuals on Powerpoint and Keynote for client project presentations and pitches for new businesses.

Région De São Paulo, Brésil

Student enterprise and independent audiovisual producer focused on internal college projects such as TV newscasts; institutional videos for partner student enterprises; events and lectures disclosure and coverage; and some external jobs. Started out as intern, was promoted to director of journalism and then to director general.

Master'S Degree, Market Research And Consumer Behavior

Madrid, Spain Master in Market Research and Consumer Behavior - Learned the best ways to understand human behavior based on research.

Bachelor'S Degree, Marketing And Advertising

Activities and Societies: TV Pixel ESPM: audio-visual production center created by university students. Became Director General in 2013.

International Marketing

Paris, France Student exchange with classes both in English and French, focused on foreign trade, international marketing, consumer.