Mariana Huber, Mba Email & Phone Number

United States

St Louis, Mo 63141, Mo, Us

Currently leading a team of 23 people across multiple countries: U.S., Colombia, Mexico, and India. Responsible for setting and updating brand standards across the organization to include digital media, web design, social media, collateral, PowerPoint, video, and all other branding elements of Perficient. Work on high-level graphic design needs for executive teams in the organization. Acting as a creative director to model creative briefs, developing creative content for web, social, video and other creative assets. Crafted and launched an internal program in support of sales proposals and RFPs including standardization of branding across documents presented to customers. Model initiatives that boost lead generation, customer acquisition, and retention collaborating with sales and cross-functional marketing teams to achieve shared objectives.Responsible for demand generation strategies in Latin America for client acquisition, branding, and recruitment. Directly overseeing marketing operations and global events function of reporting marketing expenses & ROI, forecasting, and partner co-funding.Monitor and analyze various marketing performance metrics and provide regular reporting to executive leadership on marketing initiatives and other revenue KPIs.Involved in the review, vendor negotiations, and approval of multiple systems that enable marketing demand generation tactics including but not limited to marketing automation, direct targeting, in-person events, CRM, and others. Experienced in mentoring and training cross-functional teams.Experience leading U.S.-based demand generation marketing, email marketing, and sales intelligence data in this role.

St Louis, Mo 63141, Mo, Us

Our Women in Tech (WiT) group launched in 2019 as a grassroots effort that has gradually grown to a worldwide community of more than 500 colleagues. With a focus on educating members about the experiences of the female population, the goal of WIT is to connect women and their allies across the company, facilitate career growth, and build a community dedicated to supporting fellow colleagues. WIT is an active group routinely sharing unique ideas and resources that identify our similarities and celebrate our differences. Additionally, the WIT group frequently hosts networking and development events that enlighten and inform.

St Louis, Mo 63141, Mo, Us

Led and managed an internal creative team, marketing operations, and regional U.S. marketing. Developed comprehensive, full-funnel demand generation strategies – including website, paid ads, social, content, and omnichannel campaigns targeting Fortune 1000 accounts. Guided an ABM program for enterprise and strategic accounts to ensure content and campaigns are properly executed based on target verticals/accounts within the US. Tools utilized: Marketing Automation Mailchimp, Pardot (integration with CRM), Direct targeting using reverse IP lookup: Terminus & Influ2, Meta, Closely aligned strategies with the lead generation teams for lead nurture and follow-up.

St Louis, Mo 63141, Mo, Us

Strategized with senior executives to meet organizational goals and objectives through engagement initiatives and programs.Partnered with marketing and executive leadership to develop customer experiences that aligned with business priorities and objectives.Proposed and executed cost control/reduction opportunities, identifying cost strategies in support of our cost transformation for growth.Developed effective mechanisms for reviewing ROI and assessing progress within all events. Led the team responsible for planning, implementing, and executing 300+ events; conferences, and events annually ranging from 5 to 2000 attendees. Including contract negotiation for cost savings and concessions.Worked closely with accounting and finance to ensure forecast and actual spending aligned with company needs.

Mcallen, Texas, Us

B2B marketing - Responsible for general marketing strategy for city of McAllen Economic Development Corporation. Managed annual marketing budget.Responsible for conducting market research related to current international economic trends.Directly involved in planning and executing regional, national, and international conferences. Supporting business development teams with RFI, RFP and other proposal responses.Conducted site selection analysis for US and Mexico. Conceptualized and developed marketing content.

Mcallen, Texas, Us

B2B sales position responsible for attracting manufacturing companies to relocate to both McAllen, TX (United States) and the Mexico - border city of Reynosa, Tamaulipas. Assessed site location, international options for trade, and other relocation related cost analysis. Worked with existing companies to develop match making opportunities with existing suppliers.Attended national conferences in the manufacturing space to discuss opportunities within the region.Worked closely with the State of Texas Economic Development and Tourism office to develop incentives for company relocation.

Weslaco, Texas, Us

B2C marketing - Manufacturing company - 150+ million privately owned company manufacturer of home furnishing products for Home Depot (US and Mexico) and Lowe's. Designed all graphic content for packaging, labeling, advertising, and promotion items for product sales and point of purchase material for the United States, Canada, and Mexico markets. Directly involved with Marketing team to develop product marketing initiatives, branding, and other positioning strategies. Assisted VP of Marketing in development of market segmentation and sales strategies. Worked closely with proprietary branding divisions at Home Depot HQ to meet clients' branding requirements for direct consumer sales.Responsible for printing and other vendor negotiations.

Branding / identity graphic designer.

Master’S Degree, Mba - International Business / Management

Study Abroad - Florence, Italy, Graphic Design

Bachelor’S Degree, Computer Graphics