Mariana Augusto Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Rotterdam, South Holland, Netherlands

I play a key role in the creation and execution of the marketing strategy for the EMEA region, working in collaboration with 15 local marketing managers to deliver outbound & inbound marketing actions. Among my key activities are:- Manage the global website structure, layout, and content and monitor performance through Google Analytics, Google Console, and Hotjar. - Coordinate and execute several integrated digital campaigns, using Pardot Salesforce, Sitecore (website), SEO and social media aiming to generate new leads and nurture and qualify existing leads. - Create content for website, social media and direct email campaigns. - Manage webinars, virtual events and large tradeshows, such as Food Ingredients Europe. - Act as a brand ambassador, creating branding guidelines and best practice training to ensure consistency of brand image and messaging across the region.

Rotterdam, South Holland, Netherlands

Campinas E Região, Brasil

I managed internal communications channels to reach more than 8,000 employees, working closely with EMS leaders to keep employees knowledgeable about new initiatives, campaigns, successes and general news by writing, editing, and distributing a daily newsletter.One of my main achievements in this position was leading the communication and digital plan of the company's trainee program, reaching more than 10,000 enrolled candidates.

Campinas E Região, Brasil

I launched more than 15 products (generic drugs) in the Brazilian market. With a strong focus on data analysis, I recommended direction for new product launches and developed the launch strategies plan, involving pricing, demand forecast, margin, market positioning, and goals. For the launches, I designed creative marketing campaigns across print, sales collateral, and POS materials in close collaboration with an agency to drive new products’ market share.

São Paulo E Região, Brasil

I supported the brand manager in implementing the new brand positioning of the “Sonho de Valsa” bonbon with the communication bundle: ATL, BTL, Digital and PR. I tracked and analysed brand performance through Nielsen quarterly reports and created analytics linking with other qualitative research, such as Kantar.

São Paulo E Região, Brasil

I worked daily with cross-functional internal stakeholders, such as R&D, supply chain, sales and project managers, to launch 50+ SKUs for Easter 2015. I also led the public relations strategy and digital campaign with external stakeholders to meet the initiative’s timeline and generate impactful business results with low investment, with the use of influencers.

São Paulo E Região, Brasil

I supported the Research Manager by developing reports, dashboards and presentations that synthesised the best insights from quantitative and qualitative studies. I also actively contributed to the implementation of new questionnaires and assisted our main client (Diageo) by providing data insights, with little to no supervision.

São Paulo, Brazil

Master'S Degree, Marketing

Bachelor'S Degree, Advertising And Marketing