Marianne Dodd Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Responsible for the Acquisition and Sales function at CPA Australia with product, member and revenue accountability. Established a new sales operating model to drive account focus and build strategic partnerships to deliver member value, while sustainably growing revenue.

Melbourne, Australia

Led the Customer and Marketing function to reconnect consumers and advertisers with Yellow to increase trial intention and generate sales leads for the Yellow business.

Melbourne, Australia

Defined the customer strategy and design the customer experience to position Sensis as a leading B2B service organisation.

Docklands, Melbourne

Led ANZ's Retail Segment Council to create a data driven, customer centric culture and operating model across the Australia Division.

Docklands, Melbourne

Defined ANZ's strategy to deliver customer focused, lifecycle driven communications through a seamless omni-channel experience.

Docklands, Melbourne

Established the Marketing Operating Cycle to create the ANZ's Retail and Commercial Marketing Plans. Institutionalised Marketing performance measurement across the Australia Division by embedding business cases and post implementation reviews into the campaign development process.

Melbourne, Australia

Led the Yellow Pages Digital and Search product team with accountability for product and site development, SEM and SEO, social products and partnerships.Responsible for generating revenue and improving profit through customer and sales strategy, with supporting initiatives and investment plans.

Melbourne, Australia

Responsible for developing the Sensis corporate strategy with collaboration and endorsement from the Sensis CEO, CSO and executive team.In conjunction with the Strategy Execution and Business Planning team, developed the Sensis Operating Cycle, an integrated management and planning framework.

Prague, Czech Republic

International learning and development in the Yellow Pages industry as part of the Sensis Senior Leadership Program.

Melbourne, Australia

Created the strategy and business plan to restore revenue growth in Yellow Pages Print through embedding a value based selling model. Facilitated the strategy execution across Sales, Operations, Production and Customer Care which included structural and behavioural change in sales targets, remuneration and incentive plans, campaign planning, training and sales collateral.

Melbourne, Australia

Defined the Yellow Pages value proposition by aligning customers needs to brand attributes and product benefits. Embedded the value propositions in all Yellow Pages Marketing campaigns including ATL, outdoor, direct mail, collateral and Sales training.

Melbourne, Australia

Established a differentiated Sales and Service models by redesigning the customer experience across Sales, Service, Product, Pricing and Marketing.

Melbourne, Australia

Product Manager for ANZ proprietary credit cards, ANZ Classic and ANZ Gold. Managed the product P&L and profitability through product development, improving operating efficiencies and managing third party relationships.

Melbourne, Australia

Managed quantitative and qualitative research projects for the ANZ Group, which included satisfaction measurement, customer segmentation, price elasticity, conjoint analysis and concept evaluation.

Melbourne, Australia

Managed the Market Research and Analytics for the cardiovascular and anti depressant markets.

Melbourne, Australia

Led the first international research team to discover the presences of MMP-8 cDNA and protein in human chondrocyte cells.

Master Of Business Administration (Mba), (On Hold)

Honours, Molecular Biology

Bachelor Of Applied Science (B.A.Sc.), Biotechnology, Honours

Activities and Societies: Golden Key National Honours Society