Marie O'Reilly Email & Phone Number

Leeds, England, United Kingdom

• Lead, develop and mentor a growing team of Content Designers.
• Accountable for team vision and purpose: to deliver a properly personal experience on our websites enabling customers to achieve their goals and YBS to be successful.
• Member of Digital Channels leadership team, shaping culture, working practices and standards.
• Responsible for defining digital content governance and standards, their implementation and ongoing use across the business
• Custodian of the YBS tone of voice across digital channels ensuring content reflects the organisation’s value and mission
• Work with Brand, UX, Design and Content Marketing to deliver compelling content to answer customer needs built to YBS and external best practise standards.

Leeds, England, United Kingdom

• Lead and mentored a team of ten to: develop and deliver the retail marketing plan for circa 250 branches and agencies, supporting brand, commercial and retail objectives. Contributed to membership agenda. Team also.
• Team Engagement score increased from 7.4 to 8.8 (above 8.3 benchmark and in top 10% of managers) in one year.
• Annual plans adapted in response to coronavirus and supported other business areas with their challenges or to achieve their goals – e.g. coronavirus content supporting Accord brokers won a Mortgage Finance Gazette.
• Face to face events (small and large scale) replaced with audience – appropriate online alternatives at time-cost only to the business.

Leeds, United Kingdom

Work with Commercial colleagues in planning stage of product development to ensure marketing is part of the design process. First point of contact for new work; develop marketing brief with business owner before hand-off for implementation. Support team to ensure budget and resource is focused on the right things – work closely with Finance on planning and.

Leeds, United Kingdom

• Creator of the Accord Growth Series, the multi-award winning learning and content programme for mortgage brokers. Lead the team that brings Accord's purpose to life and shows how we benefit mortgage brokers and their.
• Our visual identity
• Brand personality and tone of voice
• The story of Accord’s journeyLeading the development of Accord’s marketing plan and making sure it happens, which includes:
• Advertising in mortgage industry titles and use of Social Media
• Close working with our PR team

Broad Gate, Leeds

Working within a communications team of three, supporting colleagues in Group Change & IT, delivering an ambitious transformational change programme. We found ways to bring fresh thinking and connect people with each other and the change journey. Our objective: to build a culture where everyone understands and wants to deliver their part of the big.

Broad Gate, Leeds

I helped senior leaders in YBS Group’s Finance and Group Change & IT areas solve their internal communications problems. This included helping these teams engage with their own people and giving advice about communicating with colleagues around the business. I worked with communications champions in these areas, helping to develop their communication.

1 Filey Street, Bradford

• Accord Mortgages lends through mortgage brokers and independent financial advisers
• Responsible for Accord Mortgages Residential and Buy to Let brand development.
• Develop marketing communications strategy and lead implementation
• Develop internal communications and employee engagement strategy and lead implementation
• Collaborate with senior management team to develop Accord proposition and selling points.
• Key member of Group project teams / steering groups and working groups - from short to long term duration (e.g. Tactical: projects covering launch of new products and services, implementation of new IT functionality..

Bradford, United Kingdom

Trustee of Kala Sangam, a charitable organisation that aims to bring people together through South Asian arts. Responsibilities include leading the organisation as a member of the board. Kala Sangam's work includes staging performance arts and providing exhibition space for visual arts at St Peter's house in Bradford. We also provide dance (Imperial.

Dean Clough, Halifax, Yorkshire

Yorkshire Business in the Arts (yba) makes real the benefits of linking arts and business in our region. Simply, we aim to make the arts more sustainable and to inspire business.yba is a consultancy owned by a charity. We are currently moving from being a funded organisation to a business with a clear strategy and business plan. We help arts and cultural.

The Bailey, Skipton

• Responsibilities: Customer Relationship Management (CRM)
• Project Genie: a key project to integrate and expand client databases to create a CRM database. Responsible for initiating the project, gaining board buy-in and developing the company CRM strategy. Core aims: increase.
• Development of company website and supporting literature to promote brand, including design briefing and copy-writing. All site content, navigation and design under my remit.
• Planning and implementation of mailing and advertising campaigns Copy writing and ensuring regulatory approval of campaign materials. Selecting data via geo-demographic profiling tools. Agency and call centre briefing.
• Recruitment, training and development of junior team members and colleagues.
• Devised then researched and edited monthly sales team newsletter.

Stourton, Leeds

Direct Marketing Co-ordinator - First Direct Personal Banking subsidiary of HSBC.Producing direct marketing material, including copy-writing, editing and regulatory approval, circulation and proofreading. Management of internal, supplier and agency relationships. Managing design, review and print production of stock literature on a just in time basis.

Mini Mba, Marketing, A

Cim Advanced Certificate, Marketing

Chartered Institute of Marketing Advanced Certificate. Awarded Yorkshire region top Marketing Student for my year of study

Ba Hons 2(I), English

Activities and Societies: Film Society, Theatre Club Attended Coleraine Campus