• Lead, develop and mentor a growing team of Content Designers.• Accountable for team vision and purpose: to deliver a properly personal experience on our websites enabling customers to achieve their goals and YBS to be successful.• Member of Digital Channels leadership team, shaping culture, working practices and standards.• Responsible for defining digital content governance and standards, their implementation and ongoing use across the business • Custodian of the YBS tone of voice across digital channels ensuring content reflects the organisation’s value and mission • Work with Brand, UX, Design and Content Marketing to deliver compelling content to answer customer needs built to YBS and external best practise standards.• Manage demand pipeline with effective resourcing strategies for example Kanban and Scrum and engagement with business stakeholders • Manage incident, problem and demand ensuring compliance with group, Audit, Vendor and regulatory requirements• Identify opportunities to streamline content activities through devolution of editing responsibilities, automation of processes and innovation in content production • Keep ahead of emerging technology to position YBS at the fore-front of technology innovation in relation to digital content

Lead and mentored a team of ten to: develop and deliver the retail marketing plan for circa 250 branches and agencies, supporting brand, commercial and retail objectives. Contributed to membership agenda. Team also developed and delivered Accord Mortgages marketing plan to engage and increase sales to registered mortgage brokers, working with sales team and commercial stakeholders. Achievements:• Team Engagement score increased from 7.4 to 8.8 (above 8.3 benchmark and in top 10% of managers) in one year. • Annual plans adapted in response to coronavirus and supported other business areas with their challenges or to achieve their goals – e.g. coronavirus content supporting Accord brokers won a Mortgage Finance Gazette Award. • Face to face events (small and large scale) replaced with audience – appropriate online alternatives at time-cost only to the business.

Work with Commercial colleagues in planning stage of product development to ensure marketing is part of the design process. First point of contact for new work; develop marketing brief with business owner before hand-off for implementation. Support team to ensure budget and resource is focused on the right things – work closely with Finance on planning and use of budget. Help colleagues understand the value marketing adds to the business

Creator of the Accord Growth Series, the multi-award winning learning and content programme for mortgage brokers. Lead the team that brings Accord's purpose to life and shows how we benefit mortgage brokers and their clients.Lead a team of marketing generalists able to turn our hand to all things communications.In my remit:Accord brand and proposition development, including:• Our visual identity• Brand personality and tone of voice• The story of Accord’s journeyLeading the development of Accord’s marketing plan and making sure it happens, which includes:• Advertising in mortgage industry titles and use of Social Media• Close working with our PR team• Working with our Lending Partners – the mortgage clubs and networks to make the most of their marketing channels• Measuring our effectiveness

Working within a communications team of three, supporting colleagues in Group Change & IT, delivering an ambitious transformational change programme. We found ways to bring fresh thinking and connect people with each other and the change journey. Our objective: to build a culture where everyone understands and wants to deliver their part of the big picture. I helped create and deliver a strategy and year long plan to:Within the department:Creating networking opportunities such as 'Breakfast club'Creating editorial guidelines for and developing a newletterCreating a new Change Portal on our intranet as a hub for collaboration and news (replaced the newsletter).Finding and sharing stories about our change portfolio to keep everyone informed and invite involvement.Beyond Group Change & ITHelping GC&IT colleagues communicate our business change programme all around the business. That includes at big picture level (where are we going long term and why, what does it mean to the business) right down to the tactical details (how a specific project changes someone's day job).

I helped senior leaders in YBS Group’s Finance and Group Change & IT areas solve their internal communications problems. This included helping these teams engage with their own people and giving advice about communicating with colleagues around the business. I worked with communications champions in these areas, helping to develop their communication skills. I had a brilliant ten months, developing new skills and building good working relationships in my partnered areas and in the Internal Communications (IC) team. I received good feedback from colleagues I worked with. As the role was a secondment, I applied for a further IC role and was successful.

Accord Mortgages lends through mortgage brokers and independent financial advisers• Responsible for Accord Mortgages Residential and Buy to Let brand development.• Develop marketing communications strategy and lead implementation• Develop internal communications and employee engagement strategy and lead implementation• Collaborate with senior management team to develop Accord proposition and selling points.• Key member of Group project teams / steering groups and working groups - from short to long term duration (e.g. Tactical: projects covering launch of new products and services, implementation of new IT functionality. Strategic: long-term development of Accord and operation of key group functions).• Also responsible for Accord internet sites, leading development of online application functionality, benchmarking Accord against competitor technology and service offering, supporting sales team with roadshow logistics and marketing collateral, product launch communications.• Three direct reports

Trustee of Kala Sangam, a charitable organisation that aims to bring people together through South Asian arts. Responsibilities include leading the organisation as a member of the board. Kala Sangam's work includes staging performance arts and providing exhibition space for visual arts at St Peter's house in Bradford. We also provide dance (Imperial Society of Teachers of Dance - ISTD - accredited), music and language classes and are an integral part of the local community, involved in health and education projects.

Yorkshire Business in the Arts (yba) makes real the benefits of linking arts and business in our region. Simply, we aim to make the arts more sustainable and to inspire business.yba is a consultancy owned by a charity. We are currently moving from being a funded organisation to a business with a clear strategy and business plan. We help arts and cultural organisations to improve their governance and move onto a more sustainable platform. We help businesses develop their leaders and achieve innovation and CSR objectives.

Responsibilities: Customer Relationship Management (CRM)• Project Genie: a key project to integrate and expand client databases to create a CRM database. Responsible for initiating the project, gaining board buy-in and developing the company CRM strategy. Core aims: increase profitability through improved retention; enhance quality of management information to drive company strategy. Responsibilities: Brand Development, Online & Direct Marketing• Development of company website and supporting literature to promote brand, including design briefing and copy-writing. All site content, navigation and design under my remit.• Planning and implementation of mailing and advertising campaigns Copy writing and ensuring regulatory approval of campaign materials. Selecting data via geo-demographic profiling tools. Agency and call centre briefing and post-campaign analysis.Responsibilities: Team Development & Internal Communications• Recruitment, training and development of junior team members and colleagues.• Devised then researched and edited monthly sales team newsletter.• Researched, wrote, designed and maintained branch training manual.Achievements• Gained board buy-in to development of a company Customer Relationship management strategy and formed a key part of the project team.• Rebuilt team following 3 team members leaving, including manager.• Improved seminar mailing response rate from 0.2% to 2.5% by use of segmentation.

Direct Marketing Co-ordinator - First Direct Personal Banking subsidiary of HSBC.Producing direct marketing material, including copy-writing, editing and regulatory approval, circulation and proofreading. Management of internal, supplier and agency relationships. Managing design, review and print production of stock literature on a just in time basis.