Mariela Luster Email & Phone Number

Franklin, Tn, Us

Building Dentive’s brand from the ground up, curating the entire brand package, including colors, logos, fonts, and visual identity. Developing and refining messaging for Dentive’s mission, vision, and values to ensure brand alignment across all touchpoints. Leading the development of Dentive’s custom website, tailored to the brand’s unique positioning, while also assisting with event branding and execution to enhance Dentive’s presence at key partner conferences and events. Additionally, overseeing all brand communications and external messaging, including newsletters, text campaigns, and email marketing.

Implemented task management software to streamline marketing operations across 80+ partners and vendors, establishing key vendor partnerships and overseeing 25+ custom websites and photo/video shoots to enhance partner branding. Led dental marketing campaigns that generated over 1,600 calls and 322+ new patient appointments, driving lead generation and growth. Additionally, managed marketing data analytics, delivering actionable insights to optimize campaign performance and partner success. Launched monthly regional KPI reviews to ensure alignment with growth goals, focusing on marketing strategies and accountability for 80+ practices. Onboarded and trained new team members, elevating marketing capabilities and support for Dentive partners.

Provided social media and marketing consulting for several dental practices, designing multiple marketing campaigns that included ad landing pages, brochures, and various collateral to enhance partner visibility. Managed and collaborated with multiple outside vendors and contractors, overseeing marketing projects from inception to completion and ensuring client satisfaction with the results.

The Huntsman Scholar Program is a highly selective undergraduate business program that fosters growth, real-life experience, and leadership opportunities. Was able to connect with esteemed industry leaders and engage in community service events, gaining valuable insights and practical knowledge. The program emphasizes the development of key business skills through mentorship and collaboration with high-caliber professionals, enhancing understanding of the business landscape.

Logan, Utah, United States

Assisted with marketing efforts for over 72 degree programs, developing recruitment-focused campaigns that significantly increased student enrollment. Achieved a remarkable 336% growth across social media platforms by optimizing content strategies and driving higher engagement. Oversaw student-centered promotional campaigns that enhanced outreach to prospective students and fostered stronger community ties. Planned and executed successful university events that increased attendance and elevated the university’s brand presence.

Responsibilities encompassed a diverse array of design and media content projects assigned by the marketing team. This included updating existing materials to align with current branding standards and ensuring a cohesive visual identity across all platforms. Additionally, the role involved creatively developing new design concepts, graphics, and layouts to enhance overall engagement and communication. Collaborating closely with team members, the focus was on producing high-quality visual content that effectively conveyed the brand message and resonated with the target audience. The position also required staying informed about design trends and best practices to continually elevate the quality and impact of all marketing materials.

Marketing | Human Experience Design, Business, Management, Marketing, And Related Support Services

Education record

Activities and Societies: Student government, president of the Pals club, TV production, varsity soccer, and varsity track.