Mari Kunimi Email & Phone Number

Pleasanton, California, United States

Pleasanton, California, United States

Pleasanton, California

San Francisco Bay Area

San Francisco Bay Area

• Coordinate requests from the content, design and product teams to help execute and maintain new and existing marketing initiatives.
• Help lead the ongoing SEO strategy and execution as part of a company-wide initiative.
• Facilitate web production, creating new pages, updating existing content and performing cross-browser QA tests as necessary.
• Work closely with the Creative Director to finalize template designs and implement necessary changes within the CMS.
• Identify areas for optimizing use of Blurb CMS and define/prioritize technical updates as needed.
• Liaison for EU content needs, helping to identify gaps between EU and US schedules for content updates/releases.

San Francisco Bay Area

• Oversaw a team of 7 designers, specializing in sales, marketing and product development.
• Coordinated ~ 30 projects/month, managing timelines, deliverables and requirements.
• Ensured that online style guide specifications were met and maintained, while providing guidance on the development of new online products from both a visual and interaction design perspective.
• Worked closely with engineering, product, content, sales, marketing and community teams on a day-to-day basis.
• Led the creation of the Usability Testing Team for the company and serve as the testing lead.
• Established a design request process that has enabled the design team to complete projects more efficiently and more successfully.

• Served as the UE Producer for online marketing work, coordinating ~ 30-40 projects/month between the Online Marketing team and the User Experience team.
• Developed online marketing deliverables, such as HTML and text emails, banner ads and newsletters.
• Created comps and HTML mockups to assist with the development of new or updated web pages.
• Served as the User Experience lead for Interwoven TeamSite, Blue Shield's content management system.
• Assisted with copyediting, graphic design and HTML coding, as necessary.
• Fulfilled User Experience web analytics requests, providing data that helped drive site design.

• Assisted in the release management process for the website by generating scheduled and ad hoc reporting and performing in-depth data analysis in an effort to standardize and streamline processes.
• Led technical and business requirement collection process for the WebTrends migration project. Created Business Requirements Document (BRD) and training documentation and tested reporting.
• Led the complete redesign of the Business Transformation & eBusiness, Web Analytics and Ancillary Group intranet sites, which included requirements gathering, design, coding and training documentation
• Assisted in analytics reporting - producing search metrics for blueshieldca.com and performing quality assurance on web analytics requirements for projects such as the Find a Provider Expansion project.
• Facilitated in the 2007 and 2008 launch of Healthy Lifestyle Rewards (HLR) – preparing the copy decks, assisting with the BRD, updating user flows and testing and implementing new tools and programs.

• Governed Myworkpath, the Blue Shield intranet site, which included work prioritization, workflows, style guides and vendor selection
• Project managed Member Touchpoint Measures (website auditing) enhancements to meet online accuracy goals.
• Served as the single point of contact between the eBusiness and the Learning, Quality, & Process Improvement team, delivering quality assurance metrics, analyzing changes to the auditing methodology and triaging issues.
• Managed key projects designed to improve online customer experiences on Mylifepath.com (now Blueshieldca.com)

• Led the complete redesign of the eBusiness intranet site and trained web authors to make updates.
• Performed vendor analysis and played an integral role in the selection of a web analytics tool replacement (WebTrends).
• Assisted in testing and support for the Member, Provider and Producer portal redesign projects.
• Served as a Business Analyst and Subject Matter Expert (SME) for the Member portal redesign project and assisted in fixing defects.
• Delivered, trended and analyzed Member Portal monthly metrics.

• Supervised and approved web content for Google News.
• Assisted engineers with quality control projects, including identifying and resolving technical limitations.
• Played a key role in the establishment of an editorial policy for Google News.

• Participated in the implementation of PeopleSoft, integrating departments within EPRI.
• Translated process knowledge to the design of PeopleSoft application and validated through system tests.
• Prepared corporate contracts and amendments.