- Led the strategy and execution of data-driven lifecycle marketing campaigns across multiple product lines, optimizing the customer journey from acquisition to retention.- Designed and implemented personalized marketing campaigns using Salesforce, HubSpot, and Braze across email and in-app channels to drive engagement and increase cross-sell revenue for global business accounts.- Managed the segmentation and targeting of customer databases to ensure effective, relevant messaging aligned with business objectives, while working in partnership with different teams, like Data, Ops and Sales.

Marketing automation and lifecycle strategy advisor for Aument Team

- Responsible for coordinating lifecycle strategy and its implementation with all marketing teams across markets to expand Disney Streaming Services footprint in 44 territories in Latin America.- Support the implementation, optimization, and execution of new marketing automation and one-off campaign programs for all lines of business focused on engaging, converting and retaining customers in their lifecycle.- Develop and manage captivating content marketing campaigns for digital initiatives across the customer lifecycle leveraging email, in-product, browser, logged-in and push messaging channels using CRM tools such as Salesforce Marketing Cloud.- Serve as lifecycle expert for all Disney’s lines of business in product marketing across Global and Regional teams from all Business Unit partners.- Collaborate and coalesce design, editorial, and creative resources across The Walt Disney Company while ensuring clear, concise messaging to subscribers.- Communicate program goals, plan and results internally to stakeholders.- Develop A/B tests, evaluate results, and produce reports working with BI & Analytics teams.

- As a lead of Marketing Automation in Latin America, I work across several areas (Sales, Field Marketing, Growth Ops, Design, Content Creation) to coordinate and develop personalized and scalable automated marketing campaigns for 14 markets in Latin America.- Working along global team and a global agency to implement new automations + A/B Tests using CRM, Salesforce Marketing Cloud and SQL.- Analyzing data and working close to Data and Digital Marketing teams to identify new opportunities and be able to generate new campaigns/journeys.- Coordinating tasks with copywriters and content creators to develop nurture and reactivation paths based on personas, focusing on different B2B segments.- Establish KPIs and reporting and measure tactic and campaign success as well as business results.Other projects: mentoring 2 Marketing Automation interns, creation of the first curated newsletter for 7 different broker teams, coordinating the documentation and revamp of more than 100 email content and templates developed in Latin America.

- In charge of strategy and implementation of Marketing Automation for LatAm countries.- Creating different audiences and segments to automate comms for potential new members in several stages at the conversion funnel, using CRM, Salesforce Marketing Cloud and SQL.- Working with different teams as New Member Development, Sales, Growth Ops and Regional Marketing to create and align strategies for automation in the region.- Establish KPIs and reporting and to measure tactic and campaign success as well as business results.- Training Regional Marketing teams to develop manual email campaigns.Other projects: A/B testing, development of regionalized content for each country in partnership with copywriters, creation and implementation of market landing pages focused on lead reactivation.

- Daily monitoring and development of monthly dashboard with main KPIs of the Email channel for 17 websites, on Real Estate and Jobs businesses in Latin America.- In charge of improvement proposals in all 17 portals during the different stages of Customer Journey of the Email channel.- Working along Development, Product, Content Creation and Design teams.- QA of new Email Marketing projects for Real Estate and Jobs: mobile templates testing, recommendation logic and migration to new systems.- A / B Tests: subjects, templates, user groups for performance and transactional Email Marketing campaigns in the Real Estate and Jobs sectors in Latin America.

Tactical development and Online Marketing actions to generate leads.Google Analytics + blogger + social media strategy.Development of customer relationship in social media.Newsletters + landing pages coordination.Content management for websites from Argentina (DeCruceros.com) and Brazil (DeCruzeiros.com) and their subdomains.In charge of measuring KPIs and metrics dashboard.

Social Media content writing for New Balance profiles at Facebook, Twitter and Instagram for Latam + Brazil

Quality development for Content Management projects for Brazil and Latam.Development of strategic content for different clients.Identify and manage potential clients in Brazil.

Strategic Content Analyst for Brazilian clients.

Working with internal communications

As a newspaper intern, I wrote notes for the following sections: World, Health, Science, Gastronomy and Living.

TV producer and backstage blogging developer.During this period, I was part of a tem that produced the following TV shows: Palavra Aberta, Participação Popular, Expressão Nacional, Câmara Ligada e Câmara Hoje.