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Marina Giosa is listed as Senior Marketing Manager | Product Management | Digital Products | Value Proposition | Channel Strategy | Digital Channels | User Experience (CX and UX) | Communication | Customer Journey at Mutant, a company with 297 employees, based in Greater São Paulo Area, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Marina Giosa.
Marina Giosa previously worked as Senior Digital Product Manager at Mutant and Senior Operations Manager | New Markets Strategy & Digital Projects at Mutant. Marina Giosa holds Mba, Administration, Business And Marketing from Mba Usp/Esalq.
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Marketing professional with over 20 years in the market, throughout her career she has worked in product management, customer experience strategies and channels/operations, focused on digital transformation and portfolio diversification.Experienced in product management, she works from market analysis, trends and competitors to the development of new portfolios, leading fronts for new technologies, market intelligence, relationship rules, commercial partnerships, structuring/management of OKRs and KPIs, among other fronts.In addition to her experience, managed projects, especially those linked to the user journey in digital channels, leading fronts for efficient purchase journeys (Omnichannel model), applications (APPs), WhatsApp, relationship programs, etc.Currently, Mutant's Senior Digital Product Manager, responsible for the strategy of 100% of the portfolio, defining the business model, product technology, price/offer, ON and OFF communication strategy, financial management, and sales force development, aligning the entire sales pitch, and also analyzing quality/regulatory issues.Results-oriented, she supports companies in developing high-performance teams and brands.Core Skills:+ Marketing Planning+ Business Strategy+ Product Management+ Digital Products + Customer Experience+ Digital Transformation + Consumer Insights+ Leadership
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A career timeline built from the work history available for this profile.
São Paulo, Brasil
Responsible for the company's Digital Products, she works on the entire life cycle: product planning, development, definition of Personas/public, sales strategy, financial management, relationship guidelines, advertising campaigns, events, among other fronts.Key activities:+ Strategic and tactical planning for the area, with a focus on accelerating digital.
São Paulo, Brasil
Responsible for the portfolio's performance strategy with the company's main clients, defining sales strategy, portfolio performance models for each account, project construction/management, aligning the Mutant product with each client's reality.Featured products: ChatBot, WhatsApp, Artificial Intelligence, among others.Portfolio clients: Sabesp, Caixa.
São Paulo, Brasil
Responsible for the business management of digital products (URAS, Chatbot and VDA) with the client portfolio, developing everything from strategic business planning, financial management of products and opening up new markets, to project management with clients, relationships with portfolios, as well as actions for the profitability and loyalty of each.
São Paulo, Brasil
Executive of the Products area, she defined the entire strategy for Fixed and Mobile products, working from marketing planning to the design of new products, also building the positioning of brands in all relationship/sales channels, communication plan with the market, financial management, price definition, offers, strategies for Innovation and customer.
São Paulo, Brasil
As a member of the company's Marketing team, she was responsible for the entire strategy of VP B2C's mobile internet and post-paid portfolio, working 360° in product management and creating the value proposition for each of the categories (focused on acquisition, monetization and loyalty), impacting +350K of the company's points of sale.A highlight was the.
São Paulo, Brasil
Leader of the VP B2C product area, was responsible for the Development and Management of the Pre-Paid mobile product, working on the development of functionalities, benefits, technology and customer journey, accounting for ~1/3 of all VP revenue.A highlight was the launch of the ''Recarga Premiada'' product, proposing value, and accelerating post-paid.
Other employees you can reach at mutantbr.com. View company contacts for 297 employees →
Alyne Olimpio
Colleague at MutantSão Paulo, São Paulo, Brazil, Brazil
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GC
Guilherme Carniato
Colleague at MutantIbaté, São Paulo, Brazil, Brazil
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Keila Talita Fukuda
Colleague at MutantSão Paulo, Brazil, Brazil
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TM
Tiaron Machado
Colleague at MutantSão Paulo, São Paulo, Brazil, Brazil
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MC
Michelle Carvalho Alves
Colleague at MutantSão Paulo, São Paulo, Brazil, Brazil
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RA
Robson Almeida
Colleague at MutantBrazil, Brazil
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AD
Anderson De Abreu Lopes
Colleague at MutantGuarulhos, São Paulo, Brazil, Brazil
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MO
Mikaella Oliveira
Colleague at MutantSão Paulo, São Paulo, Brazil, Brazil
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CR
Carlos Rossinoli Costa
Colleague at MutantSão Paulo, São Paulo, Brazil, Brazil
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YA
Yilmaz Altin
Colleague at MutantAkyurt, Ankara, Türkiye, Turkey
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Quick answers generated from the profile data available on this page.
Marina Giosa works for Mutant.
Marina Giosa is listed as Senior Marketing Manager | Product Management | Digital Products | Value Proposition | Channel Strategy | Digital Channels | User Experience (CX and UX) | Communication | Customer Journey at Mutant.
Marina Giosa is based in Greater São Paulo Area, Brazil, Brazil while working with Mutant.
Marina Giosa has worked for Mutant, Claro Brasil, Vivo (Telefônica Brasil), and Santander Brasil.
Marina Giosa's colleagues at Mutant include Alyne Olimpio, Guilherme Carniato, Keila Talita Fukuda, Tiaron Machado, and Michelle Carvalho Alves.
You can use AeroLeads to view verified contact signals for Marina Giosa at Mutant, including work email, phone, and LinkedIn data when available.
Marina Giosa holds Mba, Administration, Business And Marketing from Mba Usp/Esalq.
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