* Lead a global team of 140+ people across product, engineering, design, and data. Development of career plans, standardization of roles and salaries, and definition of organizational structure and OKRs.* Ideation, leadership and development of a new product from scratch adopting Artificial Intelligence (AI) resources;* Product vision and roadmap definition in a multi-product company, including product integration with multiple company acquisitions and two international M&As;* Leadership and development of the product strategy internally and outsourcing resources when necessary;* Development of go-to-market strategies and product launch;* Management of multiple business lines and development of nine products and teams within the different business models of marketplace and SaaS;* Oversee the annual technology budget, department, partners, and suppliers with savings of more than 500k in AWS infrastructure.* Designed and implemented a new customer acquisition model, a format dependent on sales for PLG, reducing CAC (Customer Acquisition Cost) and increasing revenue by 70%.

* Responsible for building marketing audience, improving product acquisition and adoption, and developing the customer journey;* Delivered a 50% improvement in lead generation results;* Direct management of 30+ people (Writers, Marketing and SEO Analysts, Designers, Videographers, Developers, and Media Managers) responsible for the company's official channels: social networks, website, blog and paid media (SEM);* Led the entire app launch cycle and event ticket sales which sold-out for the Fire event (digital marketing sector event for 6,000 people).

* Leadership of a 50+ person multidisciplinary team (support, sales, marketing analysts, content writers, designers, and developers) responsible for validating new business models (education and health verticals);* Drove the initiative that resulted in a shift in the company's business model, successfully validating the healthcare sector and culminating in the acquisition of a brokerage;* Implemented a growth model based on several new channel strategies to enhance the efficiency of acquiring leads and customers and increase revenue for the telecom vertical, generating a 30% increase in revenue;* Led initiatives focused on CAC and conversion rate optimization based on data analysis and advanced marketing and sales metrics,  getting the most out of the budget and the highest ROI.

* P&L responsibility of the B2C vertical for the sale of online courses (professional, postgraduate, and languages);* Led a team of more than 50 people and initiatives to grow revenue (e-commerce) by 20% in 2017;* Responsible for account-based marketing (ABM) strategies, all marketing planning, traffic, audience creation, and performance (SEM, SEO, Programmatic);* Management of the annual budget and all marketing investments in UOL Edtech's B2C vertical (including investment of more than 1M in paid media - Google and Meta).

* Led a team of 25 people responsible for increasing monthly student enrollment by 500%;* Responsible for strategic marketing planning, including implementation of Hubspot, marketing automation, inbound marketing, SEO, and paid media strategies;* Website management (including e-commerce course), online sales, goal setting, metrics analysis and sales logistics;* Budget management and implementation of performance and paid media campaigns with Google and Meta for student acquisition.

* Strategic marketing planning;* Organization and planning of the SADE-BR event to prospect leads and market education;* Search engine optimization (SEO), sponsored link campaigns, and conversion analysis;* Interface with partner companies, suppliers, and advertising and internal communication agencies.