Marina Xavier Email & Phone Number

State Of Minas Gerais, Brazil

Belo Horizonte, Minas Gerais, Br

Boca Raton, Florida, Us

* Lead a global team of 140+ people across product, engineering, design, and data. Development of career plans, standardization of roles and salaries, and definition of organizational structure and OKRs.* Ideation, leadership and development of a new product from scratch adopting Artificial Intelligence (AI) resources;* Product vision and roadmap definition in a multi-product company, including product integration with multiple company acquisitions and two international M&As;* Leadership and development of the product strategy internally and outsourcing resources when necessary;* Development of go-to-market strategies and product launch;* Management of multiple business lines and development of nine products and teams within the different business models of marketplace and SaaS;* Oversee the annual technology budget, department, partners, and suppliers with savings of more than 500k in AWS infrastructure.* Designed and implemented a new customer acquisition model, a format dependent on sales for PLG, reducing CAC (Customer Acquisition Cost) and increasing revenue by 70%.

Amsterdam, Nl

* Responsible for building marketing audience, improving product acquisition and adoption, and developing the customer journey;* Delivered a 50% improvement in lead generation results;* Direct management of 30+ people (Writers, Marketing and SEO Analysts, Designers, Videographers, Developers, and Media Managers) responsible for the company's official channels: social networks, website, blog and paid media (SEM);* Led the entire app launch cycle and event ticket sales which sold-out for the Fire event (digital marketing sector event for 6,000 people).

São Paulo, Sp, Br

* Leadership of a 50+ person multidisciplinary team (support, sales, marketing analysts, content writers, designers, and developers) responsible for validating new business models (education and health verticals);* Drove the initiative that resulted in a shift in the company's business model, successfully validating the healthcare sector and culminating in the acquisition of a brokerage;* Implemented a growth model based on several new channel strategies to enhance the efficiency of acquiring leads and customers and increase revenue for the telecom vertical, generating a 30% increase in revenue;* Led initiatives focused on CAC and conversion rate optimization based on data analysis and advanced marketing and sales metrics, getting the most out of the budget and the highest ROI.

São Paulo, Sp, Br

* P&L responsibility of the B2C vertical for the sale of online courses (professional, postgraduate, and languages);* Led a team of more than 50 people and initiatives to grow revenue (e-commerce) by 20% in 2017;* Responsible for account-based marketing (ABM) strategies, all marketing planning, traffic, audience creation, and performance (SEM, SEO, Programmatic);* Management of the annual budget and all marketing investments in UOL Edtech's B2C vertical (including investment of more than 1M in paid media - Google and Meta).

Asa Norte , Distrito Federal, Br

* Led a team of 25 people responsible for increasing monthly student enrollment by 500%;* Responsible for strategic marketing planning, including implementation of Hubspot, marketing automation, inbound marketing, SEO, and paid media strategies;* Website management (including e-commerce course), online sales, goal setting, metrics analysis and sales logistics;* Budget management and implementation of performance and paid media campaigns with Google and Meta for student acquisition.

Br

* Strategic marketing planning;* Organization and planning of the SADE-BR event to prospect leads and market education;* Search engine optimization (SEO), sponsored link campaigns, and conversion analysis;* Interface with partner companies, suppliers, and advertising and internal communication agencies.

Product Strategy, Product

Pós-Graduação, Mba Em Gerenciamento De Projetos

Growth Marketing - Bootcamp, Growth Marketing

U.Lab: Leading Change In Times Of Disruption

Growth Hacking, Administração, Negócios E Marketing

Pós-Graduação, Inteligência Competitiva

Marketing, Branding And Social Media Management

Bacharel, Communication