Marina Lopes

Marina Lopes Email and Phone Number

Chief Communications Officer (CCO) @ SERC Industrial
São Paulo, Brazil
Marina Lopes's Location
São Paulo, Brazil, Brazil
About Marina Lopes

I'm a Journalist, Master in Marketing, with over 8 years of national and international experience in Marketing, Communication Strategies, Corporate Communication, Content Management, and Crisis Management. My focus is on leading teams, developing Branding, and implementing Integrated Communication.Throughout my career, I have been able to create and establish communication departments in companies, define media planning and strategy, work on customer and supplier acquisition, coordinate the organization of corporate events, manage teams and collaborators, and always sought results and return on investment in Marketing. This experience has provided me with valuable insights into the nuances of Corporate Communication and the importance of a strategic and integrated approach.My goal is to further develop myself as a Marketing and Communication Manager, B2B and B2C, increasingly focusing on Market Research Planning, ensuring that strategies are aligned with market needs.Feel free to contact me via email: marina.santos.lopes@gmail.com or WhatsApp: (31) 98634-8392.Keywords:Leadership | Marketing | Negotiation | Return on Investment (ROI) | Customer Satisfaction (CSAT) | B2B | B2C | Market Research Planning | Ownership | Strategic Planning | Social Media | Corporate and Integrated Communication | Crisis Management | Branding | Engagement Strategies

Marina Lopes's Current Company Details
SERC Industrial

Serc Industrial

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Chief Communications Officer (CCO)
São Paulo, Brazil
Marina Lopes Work Experience Details
  • Serc Industrial
    Chief Communications Officer (Cco)
    Serc Industrial
    São Paulo, Brazil
  • Serc Industrial
    Chief Communications Officer (Cco)
    Serc Industrial 2018 - Present
    • Establishment of the communication and marketing department from scratch, implementing internal and external actions to enhance and institutionalize communication, promoting transparency among company departments, and strategic communication for managers.• Building and managing branding, resulting in increased audience engagement, brand recognition, and awareness, and supporting the organization's business strategy. This ensured increased brand notoriety and strengthened its presence in the market.• Implementation of sustainability goals to qualify for the SBTi, preparing for future supplier demands from our clients. This strengthened our brand as a supplier with achieved sustainable goals, increasing our credibility in the market.• Effective leadership in managing internal communication and organizing institutional events, driving employee participation and attendance, and seizing the opportunity for the company to showcase its culture, values, and achievements, generating interest and engagement both beforehand and afterward.• Promotion of a sense of belonging and strengthening of bonds with our employees through the creation of the internal slogan "Be Part Of It - Each of us, a strong link in this chain of success," celebrating our 25 years in the market, which was used throughout the year 2023 in a series of events with this theme.• Increased brand visibility and establishment of solid relationships with service providers through the hiring and management of third parties to meet the communication department's demands.• Management of corporate social media, resulting in the creation of content aligned with the company's needs, cohesive branding, capturing potential clients and suppliers, and ensuring return on investment.• Development of advertising materials targeting clients, partners, and employees, strengthening the company's market position and promoting a positive brand image.
  • Câmara Municipal De Pedro Leopoldo
    Marketing And Communication Manager
    Câmara Municipal De Pedro Leopoldo 2021 - Jul 2024
    Pedro Leopoldo, Minas Gerais, Brasil
    • Coordination of increased social media engagement and visibility of parliamentary members through content production and targeted topic research aimed at the target audience.• Management focused on increasing team efficiency and productivity by aligning sector objectives with organizational strategy and strengthening cohesion among team members. This is achieved through active leadership, continuous guidance and support, meetings to discuss topics, assignment of individual roles, goal setting, and team training.• Planning and organization of events, involving coordination of services and ceremonial aspects.• Responsible for Press Office, sending requests and topics to local media, as well as establishing strategic partnerships.• Reach a wider audience through the production of public interest reports and their promotion on social media. This is done through planning, coordination of cameramen and interviewees, as well as performing the role of reporter.• Participation in congresses to establish contacts with parliamentarians and seek support for the municipality.• Development of Bill projects and partnerships with other legislative entities, aiming at relevant projects for the municipality and presenting them to councilors for possible approval and implementation as municipal laws.
  • Sucess Events
    Executive Assistant
    Sucess Events 2019 - 2021
    Mouans-Sartoux, France
    • Effective management of client and supplier acquisition, establishing rapport with potential clients and identifying venue providers and catering services for future events.• Prompt delivery and excellence in service provision, through active participation in large-scale events such as the Monaco Grand Prix, Cannes Film Festival, high-end weddings, and brand launches.• Comprehensive event organization, providing guidance to the company's management, venue selection according to client expectations, buffet selection, and coordination of ceremonial services offered by the company.• Contribution to video clip production, backstage support, and participation in editing, with a primary focus on quality and client satisfaction.
  • Marinalopes.Com.Br
    Publisher
    Marinalopes.Com.Br 2016 - 2018
    Belo Horizonte E Região, Brasil
    • Increased engagement and awareness through lifestyle, fashion, culture, and travel blog.• Enhanced website and Instagram content production, drawing inspiration from fashion magazines of that era and online platforms for styling inspiration, while also providing insights into fashion and lifestyle.• Creation of high-quality social media content, delivering accessible fashion insights to the audience, along with lifestyle tips and information including gastronomy.
  • Assembleia Legislativa Do Estado De Minas Gerais
    Intern In The General Press And Publicity Management.
    Assembleia Legislativa Do Estado De Minas Gerais 2016 - Feb 2017
    Belo Horizonte
    • Drafting and editing articles for publication on the website of the Legislative Assembly, attending and participating in regular meetings and sessions, and covering parliamentary committees.
  • New York Film Academy
    Intern
    New York Film Academy May 2014 - Aug 2014
    New York, Ny
    Reporting production during the course, taking responsibility for drafting the agenda, conducting interviews, and gathering supporting images. Collaborated with a colleague in filming the reports, actively contributing to the production of audiovisual content. Additionally, served as an editor, overseeing the final editing of the work, thus ensuring the quality and consistency of the final product. This experience provided valuable skills in content production, teamwork, and editing.

Marina Lopes Education Details

Frequently Asked Questions about Marina Lopes

What company does Marina Lopes work for?

Marina Lopes works for Serc Industrial

What is Marina Lopes's role at the current company?

Marina Lopes's current role is Chief Communications Officer (CCO).

What schools did Marina Lopes attend?

Marina Lopes attended Pontifícia Universidade Católica De Minas Gerais, Ilec - Institut Libre D'études Commerciales Cannes, Fundação Getúlio Vargas - Ibs, New York Film Academy, Eckerd College, Universidade Rock Content.

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