Marine Flatrès Email & Phone Number

Aix-En-Provence, Provence-Alpes-Côte D’Azur, France

Aix En Provence

Vancouver, Canada Area

Industry: Well-Being, Cosmetics, Healthy FoodCreate and execute the marketing plan for the Canadian market:- Lead strategic brand management (image and reputation)- Created a Marketing team and manage 2 marketing coordinators- Manage the products portfolio and launch new products:> 3 new health supplements> New skin care range: Increase of the contribution of the cosmetic range to the global revenues by 66% Implementation of partnerships with 5 brand ambassadors. Launch of discounted packs- Implement product promotions and incentives for the sales force- Create sales, prospecting and training tools (digital and print)- Lead cross-functional projects for key initiatives and work closely with Corporate Research, Legal, products Marketing, Communication, Sales and Customer Service of the Headquarters

Paris Area, France

Industry: Well-Being, Cosmetics, Healthy Food- Developed a communication roadmap to improve all communication formats and messages- Created a complete strategic B2B communication plan- Created compelling content to educate, inform, celebrate our customers and sales force- Proposed a digital marketing strategy to reinforce brand’s visibility- Managed external resources (PR agency, influencers, etc.) to boost users acquisition - Managed 9 athletes sponsorships

Paris

Industry: Well-Being, Cosmetics, Healthy FoodImplemented the local marketing plan to develop the new European markets:- Managed the launch of new products and digital platforms- Set up Trade Marketing actions to support the sales force > Created sales tools (brochures, flyers, videos, sales speech, PPTs)> Created training materials: digital content, print, conferences and seminars> Organized B2B European conventions: POS, technical agenda, Welcome kit> Created seasonal promotions - Managed online communication (social, e-mailing, newsletter, internet content):> Created a weekly newsletter (best opening rate of all USANA markets)> Increased the Facebook followers number by 90% and the average reach of posts by 40% in one year

Paris

Contributed to the business development of the Start-up and managed sales activities:> Managed the e-commerce site (improved content and traffic acquisition)> Implemented white brands and co-branding operations (contribution of 30% to the revenues)> Monitored sales performances and KPIs and leaded the sales agent team> Prospected sales outlets and managed accounts: opening of Sarenza and FNAC accounts> Organized participation to the Salon Maison&Objet trade fair- Developed and launched products from conception to distribution:> Made suppliers briefs and orders, and implemented retro planning> Created sales pitches, fixed prices, and added products online> Analyzed B2B and B2C products sales> Monitored stock flows with the logistic provider

Saint-Ouen

Developed eyes make-up products of Agnès b. brand for France, Germany and Japan:- Monitored product development processes from conception (formulas and packaging) to distribution driving internal services (legal, industry, design, laboratory) and external suppliers (communication agencies and materials suppliers)- Analyzed markets: competitive watch, analyzed consumer and distributor panels, and trend books- Made creative and strategic proposals for new products

Paris Area, France

Managed the new Nightwear and Casual collection business units:- Managed the overall process of packaging development- Monitored and promoted collections in collaboration with the European subsidiaries> Organized fashion show> Prepared the presentation to the subsidiaries- Analyzed competition (field survey: price, sizes, materials, packaging etc.)

Master In Management, Marketing/Marketing Management, General

Activities and Societies: Responsable communication de l'organisation "Prix de Court" (organisation d'un festival européen de courts.

Growth Hacking & Biz Dev Track, Start Up - Digital

Sélectionnée parmi 1500 candidats pour suivre Lion, le programme développé par TheFamily pour exceller en startup dès le 1er jour.

Marketing Digital, Certificat Google Pour Les Pros - Marketing Digital (Google)

Mba, Management, Marketing

Matières principales : Marketing internationale - Publicité - Communication - Gestion de projets

Education record

Baccalauréat Scientifique - Option Mathématiques - Mention Bien