Online Marketing And Revenue Manager
Hopewell, Hanover, Jamaica
• Implemented hotel’s revenue management policies, systems, room inventory management best practices, pricing structures and revenue targets by marketing segments• Held primary responsibility for setting monthly revenue budgets, forecasting and reporting of hotel’s performance against targets – ADR, Room Nights, Room Revenue, Occupancy and RevPAR • Achieved a 32% increase in revenue for online channels, 15% increase from brand’s marketing website, over 16% in tour operators’ business and ahead of pace by 21% in overall revenue for FY2015 • Prepared and implemented Internet marketing plan covering overall online strategies – social media tactics, interactive media planning, email marketing and website optimization • Achieved a global traffic ranking of 861,854 from 1,411,231 within 6 months through online efforts • Spearheaded the resort’s newest projects – central reservation system, guest management system, channel manager and website development with new technology provider• Assisted the sales team in closing group business, reputation management supported by email marketing