Social Media Manager
Current- Create and maintain a content calendar and manage postings for allOakland Roots, Oakland Soul, and Project 51O social channels includingbut not limited to Instagram, Twitter, Facebook, TikTok, LinkedIn, andYouTube.- Oversee live coverage of all Oakland Roots and Soul Sports Club gamesand other team events, ensuring consistency across each channel.- Work with Marketing leadership to make the voice of the brand comethrough on all social channels.- Analyze the performance of campaign activities and engagementreporting, including mining insight from analytics platforms,dashboards, and monitoring of KPIs.- Manage email campaigns end-to-end. Ensure content is approved,quality checked, graphics and imagery are integrated, and ensure thecorrect segmentation is implemented campaign to campaign.- Work closely with all departments including Ticket Sales, CommunityRelations, Public Relations, Corporate Partnerships and Marketing tomake sure all departmental and team objectives are being met onsocial media.- Collaborate with in-house and freelance graphic designers to ensuretimely and relevant content is ready for social media.- Create (photo and video), curate, prioritize, and publish content that isconsistent with team and brand messaging.- Stay on top of social media trends and integrate them on socialchannels.
