Mario J. Gonzalez Email & Phone Number

Wilmington, North Carolina Area

Consultancy in new business conceptualization and strategy formulation, market development and revitalizing non-performing brands. Focused on product innovation and development, innovative go-to-market strategies and tactical marketing/sales planning and execution.

West Hartford, CT

Responsibilities: Led the integration of the Lastar acquisition with the Legrand Data Communications division. Managed the Core Integration Team of seven functional experts in finance, manufacturing, marketing, sales, sourcing, logistics, information systems and human resources, plus extended functional support teams to fully integrate both.

West Hartford, CT

Led the strategy creation, product conceptualization, development and launch of The adorne Collection, a revolutionary and award winning range of electrical/electronic lighting controls, under cabinet lighting/power system and home systems for the residential and light commercial markets.Led an international team of over 200 associates in product design.

Evendale, OH

VP Global Marketing & Product DevelopmentResponsibilities: Short and long term strategy for new product development for global introduction; development of global and regional product and marketing strategies to maximize growth and profitability; development of global internet capabilities.Accomplishments: Led the regional marketing/selling/technical.

Salem, NJ

Director of Marketing & Communications, Residential Business UnitResponsibilities: Development and implementation of all marketing programs, including point-of-sale merchandising, consumer and trade advertising, consumer and trade public relations, national promotions and trade shows in support of vinyl, laminate and wood residential business units..

High Point, NC

Director of Marketing, Horizontal BlindsResponsibilities: Horizontal blind business with $170 million in annual sales. Product category P&L. Accomplishments: Improved operating income by 5% in a highly price competitive industry. Developed and implemented a focused brand/distribution channel strategy to capitalize on the strength of a multi product brand.

Stamford, CT

Responsibilities: Start up of new division to establish Conair as the leader in the growing health and beauty care, personal appliance markets. Product category P&L.Accomplishments: Developed business strategy and tactical plans to penetrate new markets. Introduced 19 new products in less than two years in the heating pad, massage therapy, hairsetter.

Darien, CT

Responsibilities: Revitalize Bain de Terre, a strategically vital new business, to establish Zotos in growing haircare retail business through professional salon channel of distribution. Product P&L.Accomplishments: Increased total brand sales by 30% in first year to $10 million. Improved gross margin by 7.5% through COG reduction programs. Implemented.

New York, NY

Marketing Manager, New Business VentureResponsibilities: Start up of new ORIGINS division for Estee Lauder to capitalize on growth of mall boutiques. Product costing, pricing and gross margin.Accomplishments: Conceptualized and developed a new line of skincare, cosmetics, haircare, fragrance and bath products formulated exclusively with natural botanical.

Stamford, CT And New York, NY

Product Manager, Core Business Group/Professional DivisionResponsibilities: Portfolio of haircolor brands with $40 million in annual salesAccomplishments: Revitalized aging Miss Clairol flagship line with new fashion and easier to use system increasing sales by 15%. Re-staged semi-permanent lines targeted at young hair color users and stopped 14% decline.

Bse Engineering, Structural Civil Engineering

Graduated with BSE degree in Structural Civil Engineering.

Mba, Marketing & Finance

Graduated with MBA degree with focus on Marketing and Finance.