Marion Blatrix Email & Phone Number

Île-De-France, France

Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

- Strategically led brand vision and multi-channel marketing strategies that strengthened brand identity and audience engagement across social media, paid campaigns, content creation, partnerships and events.- Growth Hacking: drove and nurtured lead generation through targeted campaigns (paid social, paid search campaigns), website optimization (UX/UI, SEO), Inbound journey- Development of disruptive strategies on social networks and in PR, generating high visibility and engagement with B2C targets

Région De Mumbai, Inde

- Developed "Maghreb Experience": a platform dedicated to promoting and selling sustainable tourism experiences in North Africa- Developed “Visit Maghreb” : a DMC for North Africa destinationsOrchestrated multi-channel marketing campaigns tailored to the Asian market, boosting brand visibility and sales.- Project Lead: Business Development, Identification of new partners and contract negotiation- Exclusive partnerships with +5000 key travel agencies and various Tourism boards in Asia & Middle East- Developed creative marketing campaigns to promote the Maghreb tourism products in various Asians markets- PR: liaise with travel journalists or influencers to generate destinations awareness- Fast growth during the last years.

Paris 8E

- Organize and oversee the project to redesign the new Filorga website (agency selection, platform choice, needs assessment, specifications, UX, catalog and content, eMerchandising, payment system implementation, and testing).- Coordinate the project's implementation with the agency and various stakeholders.- Ensure the project is communicated and followed up on with internal teams.- Manage the budget related to the implementation of this project.- Define and implement the conversion strategy (product page content, funnel optimization, and mobile optimization).- Oversee the maintenance and functional updates of the Master site with the partner agency.- Manage the adaptations and localizations for different countries.- Coordinate the performance analysis of the various eShops.

Singapour

Région De Mumbai, Inde

Lead the brand launch in India, coordinating between stakeholders in France and local partners in India, I was in charge of negotiation of commercial conditions with distributors (sales and marketing investments, product launches), defining of the marketing strategy and prospection of growth opportunities- Lead the brand's launch plan in India: Market research, identification and appointment of local partners- 360° marketing plan including digital media, press, training, PR and POS actions- Launch execution, forecast management & alignment with corporate branding strategy

Mumbai Area, India

-> Built digital strategy from scratch and rethought customers retention and lifecycles (ecommerce, loyalty program…)-> Pilot and optimize the communications budget, monitor the performance of digital assets for product launches (display, social, influencers management, e-sampling, ...) -> Growth hacking: SEO program, Google Ads, Facebook & Instagram ads-> Define KPIs and track results to measure the impact of digital actions on business -> Lead Campaign development from ideation, to production, go-live, support & reporting.-> Determine annual marketing investment required to meet or exceed database growth goals, traffic & demand goals and develop business case to support the annual investments-> Management of collaboration with zone managers , production agencies, creative agencies and digital partners (google, Facebook, YouTube...) -> Collaborate with Brand Marketing team to align on digital marketing initiatives to ensure a consistent, seamless customer experience, leveraging best practicesJob responsibilities: Leverage of all marketing functions conducting to digital presence and sales:E-commerce strategy - Strategised the annual E-Commerce rolling plan- Key accounts manager: Elaboration of the objectives, the animation plan and the GW, deployment of e-merchant tools, analysis of sales and consumer routesContent Strategy - Production of highly performing content across social media channels (pics, films, press releases, SM posts…) related to products launches, events & always-on activations.PR Management- Managed ongoing relationships with multiple influencers & celebrity talent- In charge of ideation, development, and execution of press, influencer meet-ups and brand events- Produced reports measuring ROI’s, and impact of influencers in correlation with follower growth and engagement- Negotiated terms and execution of all contracts for talent

Région De Paris, France

- Piloting and development of the sales network (58 sellers, 15 recruited)- Development and implementation of business strategy- Web site improvement and community management- Commercial reporting and sales administration- Support of internal management procedures and processes- Monthly closing (payment of fees)

Région De Paris, France

- Interface between the client and creative teams- Follow up of mailing campaigns for MACIF and CANON- Audit SEO for clients’ websites- Web site remodeling : briefing and monitoring with a designer- Data base optimization and update

Région De Greater Los Angeles, États-Unis

- Creation of marketing materials - Implementation of training programs for sales representatives - Organization of a monthly sales meeting - Market research and improvement of e-commerce

Barcelona

- Sales development / customer service- Organization of the store / inventory management

Master Of Business Administration - Mba, Marketing And Business Development

Exchange Program, Marketing

Bachelor'S Degree, International Business

Double degree

Bachelor'S Degree, International Business

Baccalauréat, Economics