Overseer day to day planning operations for main clientes including: Grupo Peñafiel, Liverpool, Tetra-Pak, Grupo Danhos, among others. Transformed brand strategies for high-profile clients by integrating data-backed insights with human-centered creativity, consistently exceeding client expectations.Successfully delivered a compelling pitch for Interceramic, winning the account for the agency through a strategically-driven proposal.Implemented innovative strategies that combined traditional media with cutting-edge digital solutions, leading to a 25% reduction in campaign costs while improving ROI.

Help entrepreneurs and small/mid business, understand their way by generating strategies based on their business opportunities, capitalizable audiences, mid and long term goals and competitive environment.

As a Lead Planner at VMLY&R, I guided online and offline planning strategies, campaign initiatives, and marketing efforts for local and global brands, such as Ricolino, Banco Azteca, and Whirlpool. I conducted audience analysis to identify the voice of the consumer, developed strategy briefs and reached creative concepts, and delivered and carried out client presentation strategies.

CEMEX brand strategist and brand architect

Comms Design for Amazon Prime Video

Samsung

BBVA Bancomer

Coca-Cola, UPS, C&A and Best Buy

Kellogg´s Digital (Special K, All-Bran, Extra), Hershey´s candy brands (Jolly Rancher, Pelón Pelo Rico)

Camel

Assist the team in a pitch for Scotiabank