Disney Signature Experiences Marketing Strategy Rotation Program | Storyliving by Disney & Emerging Businesses

Teaching assistant for Consulting Skills and Frameworks for Spring 2024 (including administrative efforts in Fall 2023)

- Collaborate with project team to develop and recommend a go-to-market strategy to client - Understand client’s needs to identify innovative and logical solutions to challenges - Support client by communicating punctually and actively listening to client objectives- Manage multiple tasks and deadlines simultaneously while maintaining a high standard of work in deliverables

Strategy and Development | Disney Vacation Club•Conducted demand analysis of DVC resort utilization to recommend changes to member points charts •Recommend a DVC sales walking tour expansion plan for the Walt Disney World & DVC Resort Collections•Created recommendations for alternative DVC marketing placements to fit individual resort theming •Executed Disney change methodology to advance team goals and outcomes by perfecting: o Collaborating cross-functionally with marketing and sales teams to create comprehensive project plans o Maintaining project charters and scope documents to support the execution of transformation initiatives

- Conducting and analyzing research relevant to the venture launching process and the journey of entrepreneurship- Create journey mapping materials to be utilized in explaining common entrepreneurial thought processes- Developed interview materials designed to further research investigation and presented them to executive leadership - Served as both a leader and integral member of a team to collaborate on building strategic research plans - Formulated analysis models for interpreting and understanding interview and survey data

- Created original ad campaign content for multiple LendingTree products across native platforms and campaigns - Developed reporting process for monitoring ad performance resulting in more precision and improved effectiveness - Conducted competitor analysis to determine how native content performs in the market- Performed dayparting analysis to showcase best ad performance depending on time of day

- Coordinate 75-minute walking tours of Campus for 30 students and their families 1-2 times a week- Provide information about student life, admissions, and academics to over 600 prospective students

- Engaged with over 80 students and their families 1-2 times a week in 45-minute virtual sessions - Provided a student prospective about student life at UNC to over 400 prospective students

- Analyzed and monitored monthly website search engine figures - Conducted keyword research to develop optimization strategy for existing website content - Managed image, product description, and search engine presence for over 240 products - Introduced original SEO content to improve website performance

- Contributed to a team of ~15 sales associates and leaders in carrying out daily operations and responsibilities within a retail business. - Gained in-depth knowledge of Hallmark’s products to provide helpful and friendly customer service to ~ 50 customers daily over a two-year period. - Hallmark Ornament Premiere "Champion" in one of the largest Hallmark stores in Charlotte, North Carolina for the 2019 Christmas season--Provided outreach to Hallmark Crown Rewards members to solicit a return to the store to purchase the ornaments during the premiere event.