Marissa Rodriguez Email & Phone Number

Northville, Mi, Us

Northville, Mi

- Leading projects aimed at streamlining tools and processes to support the sales organization to sell more and more effectively

- Actively managing a large-scale CRM platform transition for a United States Business Area thatencompasses the quote-to-contract process for 500+ sales and finance users- Standardized the North America user acceptance testing (UAT) and sales education rollout plans forquarterly CRM releases- Managed the “Jump into a Lake” project. Introduced a new sales region in the middle of a fiscal year,having implications for revenue reporting, sales quotas, human resources, territory alignments, andcompensation; delivered in time for quarter-close revenue reporting.

Greater Detroit Area

- Manage large-scale Strategic Market Insights data projects, most recently a Marketing/Sales-focused dashboard overlaying internal and external in vitro & in vivo customer install data for territory account planning and business development use- Triangulate numerous third party, capital market, policy change and market research data sources to monitor diagnostics market trends and identify whitespace and growth opportunities- Facilitate cross-functional U.S. Diagnostics (DX) market model assessment defining competitive market share, revenue and growth estimates; drive quarterly linear regression modeling for market share and industry reporting to Healthineers, Head of Americas- Develop internal and third party data visualizations with Qlik Sense; extensive use of Microsoft Excel, including pivot tables and formulas such as vlookup

- Lead U.S. involvement in the Global Customer CRM Survey; creation of survey contact lists, coordination of alert tracking, analysis of Net Promoter Score (NPS) results; storytelling to executive management defining roadmap for improvement in customer satisfaction - Validation, training and support for the Marketing Analytics team in new data analytics tool introduction including SAP Business Objects and Qlik Sense- Initiated data entry process improvement project eliminating transcription errors and reducing manual time by >75% - Quarterly dissemination of competitor activity from earnings calls and third-party data analyses

Greater Philadelphia Area

- Dedicated Laboratory Diagnostics (LD) analyst supporting the U.S. Marketing organization, reporting monthly revenue, sales tracking and promotion access for diagnostics analyzer installed base- Decreased turnaround time for standard reporting through use of data visualization tools (Microsoft Access, QlikView, Excel); augmented current reporting views to more readily illustrate priority focus areas by business line

Newark, De

- Chemical reagent preparation and optimization of Syva EMIT immunoassay parameters for drugs of abuse urinalysis development- Subsequent performance testing including: precision, repeatability, linearity, carryover, calibration stability, on-board stability, Limit of Blank, Detection and Quantitation, analytical sensitivity, cross-reactant and interference studies- Maintenance of Viva, ADVIA Chemistry and Beckman Coulter AU 400, 680, 2700 analyzers

Molecular And Integrative Physiology Dept. At University Of Michigan

- Examined gene expression across tissue samples of Bcl6 wild type, heterozygous and knockout mice via RNA isolation, agarose gel electrophoresis and RT-PCR to elucidate influence of Bcl6 expression on Growth Hormone and related genes

5777 Hines Dr., Ann Arbor, Mi 48108

- Completed monthly antibody product manufacturing goals via purification, conjugation and QC through ELISA, SDS-PAGE, Western blot, Coomassie staining and flow cytometry methods

5777 Hines Dr., Ann Arbor, Mi 48108