Marissa A. Wagner, Mba Email & Phone Number

Austin, Tx, Us

United States

1. Marcomms Strategic Development & Implementation: Craft compelling marketing communication strategies that align with brand's objectives and target audience. Plan and execute integrated campaigns across various channels, including digital marketing, social media, email, events, content marketing, and public relations.2. Brand Development & Storytelling: Drive the development and evolution of our brand narrative and ensure consistent messaging across all marketing communication materials. Leverage storytelling techniques to create emotionally resonant content that establishes our brand as a thought leader in the industry.3. Content Creation & Management: Oversee the creation of engaging and relevant marketing content, such as blog posts, whitepapers, case studies, videos, infographics, promotions, and more. Manage the content calendar and collaborate with internal and external stakeholders to ensure a steady flow of high-quality content.4. Public/Media Relations: Develop & maintain relationships with key media outlets, industry influencers & journalists to secure positive media coverage and press opportunities. Manage crisis communication & ensure our brand reputation is protected at all times.5. Customer Engagement & Advocacy: Work closely with Customer Success and Product teams to develop strategies for customer engagement, retention, and advocacy. Utilize customer testimonials & success stories to highlight the value of our SaaS solutions.6. Marketing Analytics & ROI Measurement: Analyze the performance of marketing communication efforts and campaigns & use data-driven insights to optimize strategies and improve ROI. Implement OKRs & reporting mechanisms to track the success of marketing initiatives.7. Team Management and Collaboration: Lead & inspire the marketing communications team, fostering a culture of creativity, innovation & continuous improvement. Collaborate with Product & Sales to ensure alignment and consistency in messaging.

United States

Dripping Springs, Tx

Company macro and micro strategy. Public relations & crisis management. Marketing consultant for on and off-premise operations and events. Advertising strategy, management & implementation.

Developed and implemented OOH ad strategy and creative. Designed and implemented strategic business plan objectives.Consulted with advertising agencies to arrange promotional campaigns in all types of media.Handled media purchasing from all media outlets.

Texas

Designed and implemented strategic business plan objectives.Leveraged technical resources to design and create campaign deliverables, including e-mailinvitations, articles and marketing videos.Directed two informational programs per quarter designed to foster favorable public andstockholder perceptions of the company's accomplishments.Managed all internal, external and crisis communications.Achieved company objectives by leveraging internal resources and collaborating withcolleagues.Wrote and edited articles & periodicals and publications for internal and external audiences.Collaborated with production team to coordinate advertisements and promotions.Represented the organization to customers, the public, hospital officials and other externalsources.

Developed and pitched story ideas to News Director and Station Manager.Researched and wrote multiple versions of stories for broadcast, website, and live stream. Built and wrote multiple newscasts for air every 15 minutes, including a variety ofinternational, national, and local news stories.Delivered on air news in scheduled increments while also keeping track of breaking news viasocial media sites and various live news streams.Scheduled and conducted phone and in-person interviews with a wide array ofprofessionals, including politicians, celebrities, and city officials.Kept up with broadcast ratings and monitored competitive activity among competition inSan Antonio and surrounding area markets.

Developed and pitched story ideas to News Director and Station Manager.Researched and wrote multiple versions of stories for broadcast, website, and live stream. Built and wrote multiple newscasts for air every 15 minutes, including a variety ofinternational, national, and local news stories.Delivered on air news in scheduled increments while also keeping track of breaking news viasocial media sites and various live news streams.Scheduled and conducted phone and in-person interviews with a wide array ofprofessionals, including politicians, celebrities, and city officials.Kept up with broadcast ratings and monitored competitive activity among competition inSan Antonio and surrounding area markets.

Assistant News Director:Wrote, edited and oversaw development of afternoon newscasts.Was responsible for assigning and editing student reporter stories, and responsible for making sure each reporter met deadline.Producer/On Air Host:Collaborated with co-hosts to develop, record, edit, and produce content of weekly show material.Wrote online blog material and assisted co-hosts in editing vlog and youtube video for show's website and social media pages.

Master Of Business Administration (Mba), Business Administration And Management, General, 3.74

Activities and Societies: Texas State MBA Student Association, American Marketing Association Austin Chapter Organizational Performance.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies, 3.78

Activities and Societies: Bobcat Update, KTSW 89.9 fm, National Broadcasting Society