Marissa Brinkman Harrell Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

• Led cross-functional team, including external DevOps engineers and course author, to facilitate 2.0 release of e-learning course, increasing NPS score by 5 points within the first quarter
• Developed product strategy and roadmap to guide transition of established product from B2C to B2B, including crafting target personas, positioning, messaging, and sales deck
• Established process for collecting state sales tax on B2C course offering, expected to save over $50K annually

• Managed a portfolio of B2B/B2C certification offerings that generated over $3M in annual revenue
• Facilitated re-packaging initiative of 8 core product lines (including over 2,000 unique courses) to garner incremental revenue and attract new audiences
• Provided a high level of product and leadership knowledge to sales agents and all lines of business

Cary, North Carolina

• Developed content strategy and go-to-market plans for five product launches over one year
• Built market development strategy with successful requisition of $6M investment from parent company to address sub segments of post-acute care, providing a new sales opportunity for B2B/B2C sales and new comprehensive.
• Analyzed and assessed competitive intelligence and market trends for healthcare and education verticals to identify consequential gaps in product offerings and opportunities for expansion
• Performed win-loss analysis to understand buying decisions across core markets

Cary, North Carolina

• Led market validation process for new product entry into established core markets by conducting 52 interviews with healthcare industry experts
• Synthesized market research while working closely with cross-functional teams to direct product cycle from conception to prototype development
• Recommended market entry strategy to executive leadership team resulting in roadmap inclusion
• Assisted team with win-loss analysis to identify trends in buying decisions across core markets

Raleigh-Durham, North Carolina Area

• Present and develop research papers for publication investigating the affective and cognitive consequences of discriminatory experience for Black adolescents and emerging adults
• Perform statistical analyses on collected data using SPSS
• Construct surveys with conditional branching logic to be administered to over 800 research participants

Raleigh-Durham, North Carolina Area

• Served as 1 of 12 programming chairs to oversee a budget of roughly $600,000 and direct over 60 events within a year for 34,000 students
• Planned and coordinated a student entrepreneurship competition to encourage professional growth through professional feedback and financial support of their businesses (to the sum of $46,000)
• Designed and facilitated a Q&A session with a Holocaust Survivor in response to the Neo-Nazi rally in Charlottesville in hopes of promoting acceptance of religious diversity (250 attendees)

Raleigh-Durham, North Carolina Area

• Ensured excellent childcare to children between 6 weeks of age to 5 years old
• Provided intentional guidance and rich experiences that build upon individual strengths and talents
• Clearly communicated with parents about their child’s development and classroom behaviors

Raleigh-Durham, North Carolina Area

• Consulted with customers to determine needs, assess personal style, and direct towards best fit items
• Maintained fitting rooms by cleaning out rooms and racks, then returning items to the floor
• Restocked racks, prepared for sales, and organized sales floor

Cary, NC

• Ensured excellent customer service so that every guest left satisfied and pleased with their experience
• Served quality italian ice and other food products, and operated the cash register to check out customers
• Maintained quality standards when handling and preparing ice cream, as well as the cleanliness of the store
• Able to describe and assemble promoted products and beverages in accordance to ongoing marketing promotions.