Marius Baraitaru Email & Phone Number

Bucharest, Romania

Bucharest Metropolitan Area

Lead the product development and launch of Kolecto, a cleantech startup with a goal to facilitate the process of recyclables collection> Went from zero to over 100 B2B users in a little over 6 months> Define vision, strategy and a value proposition that resonates with our target audience.> Conduct legislative and market research, competitive analysis, customer interviews> Use understanding of customer needs and usage data to define MVP and roadmap of prioritized product functionalities that maximize value and drive growth and adoption> Manage the UX design of our user-friendly and easy to use mobile application> Drive agile product delivery and ensure operational readiness for timely product launch> Define and execute a multi-channel go-to-market strategy> Managed the R&D and Marketing budget to ensure impact based resource allocation> Build and manage partner relationships for business development and product growth

Bucharest, Romania

Facilitating learning and development programs for people eager to acquire Business Analysis and Product Ownership skills.

Bucharest, Romania

Growing consulting capabilities for Zitec, one of the top Custom Software Development companies in Romania, and help them create innovative Digital Products for their customers>Managed the Business Analysis and Product Ownership Practice with 15 members. >Defined roles and career path; Hired 7 and mentored 5 Practice members >Defined standards, processes and tools for the practice>Lead Practice initiatives to deliver on Zitec's strategic vision>Collaborated with the sales department in pre-sales activities for over 30 opportunities by understanding the stakeholders’ needs and recommending tailored solutions.>Used mix of business acumen and technical expertise to answer RFPs and RFIs and negotiate budget conscious resource allocation>Productize part of Zitec’s services and perform sales enablement activities>Stakeholder management and requirements elicitation to understand the business needs and define digital transformation initiatives for 5 key accounts>Define and scope MVPs that maximize value in a cost-efficient manner

Bucharest, Romania

Driving the success of the Online Payments product in North America for Verifone, a global leader of brick-and-mortar and Online Payments.> Delivered an MVP with paying customers in under one year> Gain in-depth understanding of the local payments environment and customer needs> Find product-market fit, define the ideal customer profile (ICP) and value proposition> Define a minimum viable product that addresses the short-term key needs for the ICP> Negotiate resource allocation with executives and fellow Product Managers> Coordinate agile delivery of features across shared product lines for a coherent offering> Define positioning and the go-to-market strategy. > Drive creation of marketing collateral, sales tools, and training to ensure an efficient and comprehensive Sales Enablement process. > Define a product pricing that reflects the value provided and exceeds COGS> Drive operational readiness by coordinating with Project Management, Infrastructure, Development, Customer Support, Legal and Finance teams for a smooth launch

Bucharest, Romania

Driving growth for the Subscription Billing Product for 2Checkout, one of the leading global all in one monetization SaaS platforms. > Perform research activities to determine key unrealized value areas and define a roadmap that efficiently addresses gaps and is in-line with overall business strategy. > Break down the roadmap into features, functionalities and user stories. > Define easy to use flows and friendly user interfaces in collaboration with the UX team> Drive Agile development as Product Owner of a SCRUM development team. Actively participate in ceremonies to plan, provide support and inspect the product increment> Define, document, prioritize, clarify user stories and have them estimated> Create experiments to validate assumptions, iterate and adapt based on findings> Stakeholder Management of internal, customers’ and partners’ stakeholders> Drive creation of marketing collateral and sales enablement materials in collaboration with the Product Marketing team> Drive operational readiness by coordinating various departments’ resources> Track and improve CAC, MRR, Churn and CLTV to ensure product progress

Bucharest, Romania

Driving adoption increase for one of the newest product lines of Optymyze, a no-code B2B platform-as-a-service for data, analytics, planning, and business process automation> Increased product adoption by a factor of 3x > Research activities to determine key unrealized value areas. > Roadmap definition and communication. Break down the roadmap into features, functionalities and user stories and use best practices to document stories. > Backlog refinement activities (break down, prioritize, clarify, estimate) > Drive Agile development as Product Owner of a SCRUM development team. Actively participate in ceremonies to plan, provide support and inspect the product increment> Drive creation of marketing collateral in collaboration with the Product Marketing team> Sales Enablement activities and support of the sales process. > Assess the success of released features based on feedback and adoption, and update the backlog accordingly.

Bucharest, Romania

Helping large customers define, implement and manage Sales Compensation Solutions> 10+ implementations for different customers> Plan business analysis activities and define communication plans> Requirements elicitation through document analysis, interviews and focus groups> Requirements documentation, communication and validation> On-site discovery sessions in the US, UAE and Europe for clients in the Banking, Telecom and Consumer goods industries. Internal and client stakeholder management> Design the Sales compensation solution > Manage solution delivery by the Professional Services teams > Coordinate User Acceptance Testing. Identify and scope change requests> Create user documentation, create user documentation and perform training> Mentor fellow Business Analysts and guide them in their professional career

Bucharest, Romania

Helped large sales force clients manage and improve their incentive compensation plans.

Provide mobile phone companies with quick access to mobile phone applications and marketing materials which they can use on their portals.

Master'S Degree, Statistics

Bachelor'S Degree, Cybernetics And Informatics

Activities and Societies: Faculty of Cybernetics, statistics and economic informatics

High School Diploma, Mathematics And Computer Science