Mariya Abdulkaf Email & Phone Number

New York, Ny, Us

• Pitch, lead produce, and project manage short and long-form documentaries such as Springboard: the secret history of the first real smartphone, The Verge’s first tech-documentary• Produce and project manage newsroom-wide projects such as The Capturing the Police project, which chronicled what it’s like to witness and be subject to state violence. The project had over 30 contributors across editorial, video, art, and podcast. • Guide social strategy across video, art, photo, and audio teams to scale programming and ensure that adaptations of features, enterprise reporting, tech, and science stories met The Verge's editorial standards• Proactively identify and execute on opportunities for video growth, such as The Verge's OTT apps across Roku, Apple TV, Amazon Fire, and Android TV, ensuring The Verge remains at the forefront of innovative storytelling • Produce live events and special issues, and other development opportunities, such as the screening of our Springboard documentary and pop-up activation at The Verge's ten-year event. • Work closely with The Verge’s Executive Producer and Network Director to respond to and craft RFPs and COS breakdowns for sponsorship opportunities • Responsible for ensuring quality control and hitting output, deliverables, and timeline goals across all video operations

• Oversee all video strategy and production for mobile-first platforms, such as Instagram, Twitter, Facebook, and YouTube • Project manage reporters, videographers, editors, illustrators, photographers, and freelancers across the newsroom to produce stories for Instagram, YouTube Stories, Facebook, and Twitter• Collaborated with The Verge's design director to create layouts for enterprise reporting, features, video series, news, podcasts, and live events• Train reporters across the newsroom on how to create impactful social photo and video stories for live events and field reporting• Plan social video coverage across Instagram, YouTube, Facebook, and Twitter for all editorial, news, and live events• Analyzed The Verge’s engagement across social platforms to improve coverage areas and long- and short-term social strategy• Identify commerce opportunities on Instagram and Twitter and coordinate with commerce manager to create affiliate links and secure exclusive deals• Produce weekly content for The Verge's Lightbox partnership, which runs selected Verge videos across hundreds of malls in America

• Pioneered The Verge's Instagram Story voice and strategy — most notably, launched the adaptation of enterprise features into mobile-first stories• Collaborated with reporters, videographers, editors, illustrators, photographers, and freelancers across the newsroom to create weekly social videos on Instagram, Facebook, and Twitter• Managed the production of all Instagram and Facebook videos and ensured timely deliverables• Produced, directed, and edited 4 to 5 Instagram and Facebook Stories weekly• Developed and implemented a social video strategy across Instagram, YouTube, Facebook, Twitter, and Snapchat, which directly correlated to the growth of each platform by over 50% in the first year• Planned social video coverage for major editorial events (e.g., CES, IFA, E3, Google I/O), tech and science news events (e.g., Tesla Model 3 event, Falcon Heavy launch), and live shows (e.g., Vergecast Live, Circuit Breaker Live Show, Why'd You Push That Button? Live at CES), which significantly increased viewership and engagement metrics year over year• Produced weekly analytics reports for all departments and provided post-event insights to identify successes and highlight opportunities for growth during future events. These reports have been used as blueprints for Social Media Managers across Vox Media.• Collaborated with the product team to develop an in-house video management tool

Washington, Dc, Us

The Vox Media Writers Workshop is a no-cost, hands-on training and mentorship program that pairs Vox Media editors and reporters with talented people pursuing a career in journalism. The workshop is specifically designed for people historically underrepresented in media and is focused on reaching people entering the industry — including rising college seniors, recent graduates, and people transitioning into the industry and looking to jump start their careers.My goal with this program is to help break one of the biggest barriers many people, especially those from underrepresented communities, have when entering the field: a supportive network and community.

Washington, Dc, Us

• Oversee a $50,000 annual programming budget dedicated to diversity and inclusion initiatives across Vox Media for union employees• Collaborate with leaders from across Vox Media to consult, steer, and communicate decisions on diversity-related policies and initiatives, in order to help guide the company towards becoming a more inclusive workplace

New York, Ny, Us

• Developed and implemented an international publishing workflow and oversaw a team of 15 videographers, editors, illustrators, and producers to execute daily video publishing• Collaborated with the product team to create an in-house video analytics dashboard and video management tool• Produced and executed metadata and video analytics strategies across Facebook and YouTube• Streamlined Mashable's day-to-day video publishing operations across YouTube, Facebook, and Twitter• Planned social video coverage for major news events (e.g., 2016 US presidential election, Brexit, and international breaking news coverage) and major technology conferences (e.g., Google I/O, Microsoft Build, Mobile World Congress, and Apple events)• Collaborated with reporters and video editors across the newsroom to identify and produce daily news hits for various social platforms • Optimized on-site and off-platform video content for SEO, recirculation, and sharing• Oversaw the integration of CineFix’s video archives onto the site, Mashable's YouTube channel, and Facebook page when it was acquired by Mashable