Maria Shevchenko Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

- Developed multi-channel digital strategies for B2B and B2C audiences;- Developed Facebook, Instagram, YouTube, and web campaigns;- Monitored and analyzed rankings and traffic of websites to ensure optimal placement;- Presented key findings to internal account teams;- Analyzed data for insight generation to improve marketing performance andredesigning.

Astana

- Led new representative office opening project;- Developed a growth strategy focused both on financial gain and customer satisfaction;- Lead new team members hiring and educating project;- Closed new business deals by searching for new clients, arranged business meetings with prospective clients, developing and negotiating contracts.

Vietnam - Andorra

- Developed multi-channel digital strategies for B2B and B2C audiences;- Developed Facebook, Instagram, YouTube and web campaigns;- Monitored and analyzed rankings and traffic of web sites to ensure optimal placement;- Presented key findings to internal account teams;- Analyzed data for insight generation to improve marketing performance andredesigning.

Almaty

- Lead web producer, social media and creative team lead;- Managed creative team including requirements gathering from key-stakeholders,defined project goals and objectives, wrote creative briefs, conducted risk analysis andidentified major milestones, which improved project success and client satisfaction;- Developed annual digital and integrated communication strategies and tactical plans ;- Devised and managed communications plans and ongoing campaigns to drive theuptake of programs, including constituent reach, engagement, and loyalty;- Trained sales staff on all digital content, pricing, and sales strategy.

Almaty

- Developed multi-channel digital strategies for B2B and B2C audiences;- Developed and executed major Facebook, Instagram, YouTube and web campaigns;- Provided expertise to clients to develop digital analytics solutions to meet identifiedneeds;- Monitored and analyzed rankings and traffic of web sites to ensure optimal placement;- Presented key findings to clients and internal account teams;- Analyzed data for insight generation to improve marketing performance andredesigning;- Contributed to client's direction and strategy and influence decision-making based oninformation gained from deep-dive and ad hoc analysis.

Almaty

- Researched competitive landscape to determine how to create a differentiated productwithin the marketplace;- Managed day-to-day internal processes;- Organized and led brainstorming sessions with the Editorial team to create daily content;- Conduct user interviews, user testing, and analyze existing product or applicationsanalytics for Total.kz website to determine gaps in features and usability;- Coordinated cross-functional teams including media, creative, interactive production,and business development;- Tracked and analyzed social and web data to optimize campaigns;- Reached a daily audience of over 60 000 readers (The 3d most reading news website inKazakhstan in February 2014).

Almaty

- Identified key markets and developed sales plan to increase market penetration;- Designed sales presentations;- Built and enhanced client relationships as well as cultivated retention and growthopportunities;- Negotiated account commissions and mutually beneficial agreements;- Effectively increased profitability by negotiating and securing price increases andreducing commissions paid to accounts.

Almaty

- Researched competitive landscape to determine how to create a differentiated productwithin the marketplace;- Managed day-to-day internal processes;- Organized and led brainstorming sessions with the Editorial team to create daily content;- Conduct user interviews, user testing, and analyze existing product or applicationsanalytics for profinance.kz website to determine gaps in features and usability;- Coordinated cross-functional teams including media, creative, interactive production,and business development;- Tracked and analyzed social and web data to optimize campaigns;- Organized monthly online conferences with the Governor of the NBK (National Bank ofKazakhstan)

Almaty

Education record

Education record