Principal, THRIVE | Marketing StrategyMark is a leader in brand strategy development in the pharma industry. The strategies he developed for products like Cialis, Taltz and others have been the underpinning for launch results that exceeded expectations by orders of magnitude.Mark has over 20 years of industry experience in global marketing strategy at Eli Lilly, including more than a dozen years in immunology. He has a decade of experience in brand strategy consulting. Mark has developed successful brand strategies for more than a dozen successful launches across multiple therapeutic areas and indications. He developed the core approach and processes for developing global brand strategy that Eli Lilly has followed for nearly two decades. Mark developed the initial immunology business unit strategy for Lilly and led the new product planning function in immunology for a number of years.Mark is Principal at THRIVE | Marketing Strategy, a marketing strategy consultancy that helps clients develop global brand strategies for pharma products that drive over-performing launches.