Starting something new in the US Sports market. Building a customer base and acquiring new customers through social media platforms and organic searchMy role- Acquiring new customers through social media platforms- Converting new customers with 3rd party tools- Reporting conversion results and total revenue

I played an active role in the full marketing lifecycle from innovation to execution of campaigns and communications for Racenet and Punters.com.au. In this role, I made data-driven decisions to strategically promote to new and existing audiences, with experience in the execution of digital and social strategy. I was responsible for identifying growth opportunities for Racenet social media platforms, where my passion and knowledge for brand development was demonstrated.

This role allowed me to develop an in-depth understanding of the wagering industry and the marketing skills needed to drive preference and loyalty to Racenet and Punters.com.au. Having started out as an intern, I was able to develop skills not only in a marketing capacity, but also more broadly across the business in relation to uncovering consumer insights and responding to user needs.