Mark De Jong Email & Phone Number

Professional manager (20+ yrs) with a strong track record in the field of successfully leading national and international commercial business units in the marketing research/CPG industry. Leading Shopper Intelligence - the revolutionary global benchmarking system for supermarkets, drugstores, liquor stores and convenience stores (physical and online shops) - in the Benelux which provides benchmarks of what shoppers think and want between categories and retailers. We tell you the shoppers' "why behind the what" for all major categories per individual retailer. For each category and retailer we provide meaningful shopper insights to your business. We paint a picture who your shoppers are, why they bought products in your category and which perceptions and satisfaction levels they have regarding your category. You will be able to benchmark your category specific shopper views to all categories in the store to get the larger perspective. Retailer and channel comparisons will make it even more interesting!This unique data informs category strategy, assists joint planning and tracks change over time. We aim to assist our clients develop more effective category management strategies and joint business plans, then measure improvements.Shopper Intelligence is the biggest shopper research program of its kind. Each year almost 1,000,000 shoppers are interviewed worldwide. From an international perspective Shopper Intelligence makes it possible to compare regions, countries and channels on all measures.Shopper Intelligence is available in Australia, Belgium, Canada, France, Germany, Ireland, The Netherlands, New Zealand, Spain, South Africa, United Kingdom, USA and more markets available on request.For more details see: www.shopperintelligence.comSpecialties: * Leading Businesses * Strategy * Retail * Shopper Insights * Category Management * Innovation * People manager * Local and International * Sales * Marketing * Business Development * Results Driven

Listed skills include Strategy, Market Research, Customer Insight, Fmcg, and 16 others.