Mark Godoy Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

As Design Lead for the Industrial & B2B Platforms, I oversee an expanded portfolio that includes not only industrial uniforms but also a comprehensive suite of industrial brands. This encompasses major brands such as Hard Yakka and King Gee, along with sub-brands like Mustang, Fuze and Stubbies. With a growing team of four, I navigate the complexities of bespoke B2B operations and multiple wholesale brand development calendars to drive innovative and commercial design solutions.- Spearhead design and creative direction for industrial brands, overseeing a product range responsible for nearly 70% of the company’s revenue, totalling nearly $250M in expected annual revenue;- Manage the design direction for a diverse range of industrial brands, ensuring alignment with market needs and organisational goals while prioritising innovation;- Lead the delivery of bespoke uniform solutions, beyond the core catalogue, for a range of clients and industries, ensuring high-quality designs that meet specific customer needs and safety regulations;- Drive brand innovation through SMU (Special Make-Up) programs, working with retailers to create tailored product offerings that elevate brand identity while delivering profitability;- Strategise and drive alignment across industrial, Defence, and Emergency B2B categories — overseeing a high-stakes contract with the Australian Defence Force and advancing product innovation in combat systems — to optimise delivery and enhance operational efficiency.

Melbourne, Victoria, Australia

Oversee a team designing durable workwear for long-term government contracts, including those with the Australian Defence Force and Fire and Rescue NSW. This position requires navigating procurement processes, building strong relationships with procurement officers, and ensuring strict compliance with safety standards while managing both public and private tenders.- Participate in immersive customer experiences, such as spending full shifts with paramedics, to acquire a thorough grasp of the practical challenges and needs of clients.- Design and implement a structured innovation methodology based on the double diamond framework,focusing on identifying and solving fundamental issues at their roots.- Perform comprehensive international research and participate in global trade shows to stay ahead of market trends and proactively prepare for future tenders, ensuring strategic alignment with business goals.- Conceived and implemented an immersive user experience strategy for Victoria Police, resulting in a $10M contract and greatly enhancing product functionality and user satisfaction;- Streamlined cooperation between three organisations during the NZ Post project, achieving faster project completion, cost reductions and smooth communication and cooperation among all stakeholders;- Headed the NZ Post tender team, achieving a $5M contract win through stakeholder coordination across two countries, defining the vision and product strategy and presenting a compelling proposal.

Torquay, Australia

Guided the worldwide strategy, design, development and rollout of Rip Curl's Mountainwear. Drove the development of high-performance, sustainable designs with advanced materials. Partnered with global teams to meet diverse needs, maintain eco-friendly practices and incorporate market trends.- Led the development of the Mountainwear product line, shaping the overall design and aesthetic to ensure market relevance and a distinctive style.- Focused on global sales with a particular emphasis on Europe, residing in France periodically to gain insights and customise products and strategies to suit local consumer behaviours.- Developed and rolled out comprehensive global marketing campaigns and product catalogues, crafting engaging stories and visuals to boost international sales and strengthen market presence.- Facilitated a 30% market expansion, combining strategic foresight, pioneering product innovations and effective market engagement techniques.- Shifted the brand narrative to 'the surfer in the snow,' resulting in unique market differentiation and stronger customer engagement.

Melbourne, Australia

Managed the entire product lifecycle from design to delivery, fostering innovation, building stakeholder relationships, and aligning with market trends to boost brand visibility and penetrate the skate, surf and streetwear markets.- Designed four seasonal collections per year, synchronising with market trends and the brand's streetwear style to appeal to the target audience.- Improved product offerings by carefully analysing sales data, market trends and customer feedback, identifying gaps and introducing new products to expand audience appeal.- Set the visual direction and tone for the brand, maintaining consistency in collections and marketing materials to solidify Zoo York's image.- Revamped the brand identity and refined product offerings to adapt to new market dynamics, driving growth in market share and increased consumer engagement.- Broadened Zoo York's distribution network, securing a key account with Costco, leading to enhanced sales margins through higher sales volume and wider market reach.- Applied strategic insights and market research to fuel growth, expanding the brand's presence in key markets and increasing sales and profitability through the strategic partnership with Costco.

Melbourne, Australia

Led the design and development process for Kmart's menswear knitwear range, from concept to market launch. Aligned products with market trends and consumer preferences, collaborated with cross-functional teams and managed supplier relationships to maintain quality and cost-efficiency.- Established a cohesive aesthetic for Kmart's product lines, ensuring they matched market trends and the brand's distinctive identity to improve customer engagement.- Enforced a disciplined 12-period schedule for product design and development, guaranteeing on-time launches and the continued relevance of products.- Partnered with product development, supply chain and marketing teams to handle the complexities of the product development lifecycle.- Launched exclusive limited-edition seasonal collections like Ecko Unltd, drawing in new customers and increasing sales during peak shopping seasons by diversifying the product assortment.- Developed a new range of fabric interest tees featuring unique textures and premium materials, securing top-tier pricing and exceptional profit margins.

Burwood

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Torquay, Victoria Australia

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelor Of Design, Design And Visual Communications, General

Diploma Of Arts, Illustration