Led strategic conversations, created internal alignment, and secured the CAPEX to create, from the ground up, Studio X, a dedicated State of the Art, Production Studio for XBOX Games Marketing. A Studio where the welcoming environment, a world-class team, and cutting-edge technology foster breakthrough creative possibilities to support groundbreaking storytelling. “Limitless” is our clear North Star. In this new world of digital-first strategies, the Studio delivers incredible creative flexibility for our broadcast beats that can support: Fully immersive Extended Reality (xR) environments, 2D environments, 3D and AR elements, and traditional sets. For Studio X:• XBOX will be a leader of the digital engagement future. We create digital-first anchors, which in-person activations will begin to be an additional tactic when possible to do safely• Pulled together a AAA team – spanning operations, logistics, technology, production, and creative development• Control booking prioritization – The Studio is a dedicated production space for the Gaming P&L• Create Production and Financial efficiency through smart process and consistency - predictable, environment, production teams, and technologyAdditionally: • Lead the XBOX portfolio of immersive LOFT environments (San Francisco/Los Angeles); premier extension of the XBOX brand that foster diverse content generation• Lead the production of a diverse portfolio of XBOX events• Lead Security and Technical teams• Manage multi-million-dollar budgets

Led an amazing team of FTE Experiential Marketers and core Agency Partners to create integrated and impactful live experiences for XBOX Hardware, Studios and Services that:• Impact, inspire and deepen emotional connections with key audiences• Increase positive brand perception, earn fans and drive purchase intent Optimize for business & marketing priorities• Drive alignment and integration across Integrated Marketing, Retail and Comm's teams and objectives• Diverse portfolio: Broadcast events, signature 1P events, 3P event integration, product launch's, mobile marketing, guerilla marketing, pop-up environments, permanent branded Loft environments• Built robust, best in class vendor network to secure cost-effective, high-quality products.• Improved results continuously by conducting thorough reviews of KPI's• Generated and implemented business procedures and policies.• Devised and implemented business plans for operational strategies, development and maintenance.• Established and oversaw yearly budgets in excess of $35M.• Drive alignment and integration across teams and objectives• Bring narratives to life by creating unforgettable Gaming experiences • Strategic, organized and thoughtful from planning to execution• Partnership and collaboration with key stakeholders at every step • Establish aligned business goals, audience, and messaging• Create a positive, healthy and diverse culture

Lead a team of diverse Integrated Marketers to create integrated and impactful global experiences for XBOX . Marquee moments to create significant reach and business impact for the brand.Stage Productions / Briefings - Broadcasts - Fan Engagement - Pop-ups - Mobile Marketing - Product Launches - Owned Loft Environments - Social Stunts Strategy, Creative, complex Project Management. extensive cross group integration and collaboration across Games Marketing, Comm's, Engineering.