Mark Longhurst Email & Phone Number

England, United Kingdom

England, United Kingdom

I lead the marketing efforts across email, SEO, paid and social advertising and our website platforms at MQ Mental Health Research.I also lead on all things website analytics.During my time at MQ:- Increased organic traffic by 30% YoY in 2023- Launched the digital presence of the GALENOS project, a new living evidence resource for research from Oxford University and the Wellcome Trust (https://wellcome.org/news/GALENOS-mental-health-research-online-resource)- Ran a successful paid marketing campaign for Mental Health Awareness Week, reaching over 1.8 million people- Rebuilt the website navigation and multiple pages following user flow and user journey analysis

Brighton, United Kingdom

I led and oversaw everything digital and marketing at Ditch the Label. As a global youth charity, they supported young people in overcoming the issues affecting them the most. The focus included bullying, digital wellbeing, mental health, relationships and identity. Between 2019 and 2021, the digital content reached and helped over 6.8 million people. I have become an expert at marketing to gen-z and understand what is needed to reach, engage and entertain them.Alongside the content, Ditch the Label produce world-class research and work alongside the UK Government and the United Nations. Our social campaigns have reached over 500 million people since 2016 and we have partnered with some of the largest brands in the UK including Unilever, ASOS, Simple, EA Games, TikTok and Barclays.Some of the work I focused on included:- Overall marketing strategy- Social media planning, creation and strategy across both paid and organic channels- Search intent research and technical SEO- Content marketing strategy- Google Ads creation and management- Branding and graphic design- Email marketing- Ongoing digital marketing analysis & reporting- Video creation and editing- Project management & campaign planningI also supported the team through GDPR implementation, recruitment and content creation.In my time at Ditch the Label I:- Led the growth of the website from 91% and 68% year-on-year growth in traffic and engagement.- Consistently improved Google Ads CTR from an average of 6.3% to 15.3%.- Launched an education website that has seen over 26,282 downloads (reaching an estimated 750,000 children).- Supported the consistent growth of our social media engagement and following by growing our YouTube subscriber base by 273% and our Instagram from under 3,000 people to 62,000.- Partnered with ASOS on our #StopAsianHate campaign.- Hosted a panel at the world's largest youth marketing event (YMS) on how brands can redefine culture.

Brighton

Needing somebody to run their overall Digital Marketing efforts, I joined Ditch the Label to lead and support on a wide range of digital and marketing channels including:- SEO- Google Ads- Social Media- Paid Social Media- Email- Video creation and editingDitch the Label is on a mission to combat bullying by tackling the root issues and to support young people aged 12-25 who are impacted. We believe in a world that is fair, equal and free from all types of bullying.

The Emergence was a streaming education, guides & tutorial website. I created guides and educational material to help creators and gamers start creating content on channels such as Twitch, YouTube, and podcasts.Since starting with 3 written guides in 2017, The Emergence grew into a successful website with over 2.7 million views. Utilising a mix of content strategy, SEO and community-marketing, working on The Emergence has not only taught me the importance of community-building, branding and communication, but I learnt further skills in content creation, writing, graphic design and live video production.It has enabled me to become a featured top writer across Medium and Quora, build a dedicated community and be featured on speaking panels at industry conferences speaking about Twitch.I find creators and the creator economy fascinating and believe there is a lot that individuals across social platforms can teach brands. I have followed the creator economy since the early days of YouTube, following how individuals have built audiences across SoundCloud, Twitch, Twitter and now TikTok.You can learn more about it here: https://theemergence.co.uk/

Worthing

After stints in SEO and Inbound Marketing. I worked my way up to the social media team as a Social Media Manager. While my responsibilities in SEO and Content Marketing continued, I also worked alongside the marketing and SEO teams on ways we could support brands and organisations with social media, content strategy and ongoing digital marketing.My primary responsibility was supporting our clients with bespoke content marketing, social media and SEO recommendations to support their overall strategy and business goals.As social media manager at Fresh Egg, I worked on the following:- Created and led creative campaigns, presenting them to current and potential clients. For example one of our most successful campaigns was Confused.com's Future Of The Home Campaign: http://www.confused.com/home-insurance/future-of-the-home- Became highly skilled in Analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics and more to report on the success of marketing campaigns and understand data.- I created ongoing strategy documents for social media campaigns, content strategies and inbound marketing campaigns- I ran and support the social media channels for both clients and Fresh Egg itself. Alongside marketing Fresh Egg, I built a public-facing fortnightly news blog post, wrote two ebooks on Live Streaming and Google My Business, and produced an industry podcast.- Created video content. For example, the following short interview which I led, directed and edited. https://www.youtube.com/watch?v=HPXy6n2B7AcBecame highly proficient in:- Google Analytics (GAIQ certification)- TweetDeck- SproutSocial- Facebook Insights- Twitter Analytics- Pinterest Analytics- Trello (Project management software)- Slack (Communication tool)- Logic Pro (Music production software)- Apple Aperture (Photo editing software)- Adobe Photoshop (Photo editing software)- Adobe Premiere Pro (Video editing software)

West Sussex, England, United Kingdom

I started my career in marketing at Fresh Egg as a Junior SEO Engineer. I was promoted to the Inbound Marketing team after just over a year. Fresh Egg is a market-leading agency, encompassing search, content, social media, CRO, personalisation, data insight, training and web design.I supported multiple clients throughout the team while also training in different departments to help me support the wider team.I developed skills in SEO, keyword analysis, search intent, content marketing, writing, social media marketing, project management and much more. I helped deliver SEO and content recommendations across every client and presented multiple times internally to the team, learning the importance of understanding what businesses needed, what their audiences wanted and how agency services can fulfil that. I also supported Fresh Egg's own marketing with a weekly news update blog.

Worthing, West Sussex

I worked in a small team within areas such as digital PR, A&R, royalty payments and synchronisation supporting major YouTube singers and up-and-coming artists. Some of the artists I worked with include:- The 1975- Benjamin Francis Leftwich- Tyler Ward- Alex G

Ba, Music Business And Management, 2:1

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