Mark Mccready Email & Phone Number

California, United States

Valencia, CA

Marketing Communications Company. Responsible for directing marketing activites for clients, including a medical device manufacturing company and a startup internet-based company.

Ventura, CA

• Responsible for strategic branding and marketing direction for Community Banking Division. Created and executed yearly marketing plan. Conceptualized and executed all advertising campaigns – television, radio.
• Conceptualized, launched and marketing new checking product that tripled DDA balances.
• Created and launched online and offline B2B campaign that increased business banking account acquisitions by 200%.
• Established a cost-effective branch merchandising program.
• Oversaw the effective implementation and marketing of several outsourced products.

• Responsible for the integration and management of all financial partners (Bank One/ JPMorgan Chase, American Express and Capital One) for the B2B Division. Included business development, partner training and.
• Grew the unit into a contributor of $80 million in monthly loan volume. Grew to 10% of divisions’ overall loan volume.
• Drove 12,000 monthly customer leads into three production units.
• Built specialty unit to handle lead creation and proper lead delivery.

• Responsible for all branding, communications and support efforts for the Kinko's commercial sales program. Oversaw the marketing for commercial division and keeping commmercial subbrand integrated with company.
• Developed and maintained sales support website for 1000 person mobile sales force
• Launched series of award-winning incentive programs.
• Developed host of collateral materials for field.
• Planned and executed strategic sales conference, focusing on education and training initiatives

• GREAT WESTERN FINANCIAL CORPORATION, Chatsworth, CA (1985-1996) Brand Manager Managed the marketing and advertising of banking products, including transaction, retirement/savings, credit card and residential lending..
• Spearheaded yearly multi-media campaigns for loan products that increased volume in product by between 150% and 300%.
• Conceptualized, planned and implemented company-wide direct mail and telemarketing campaign that generated over $70 million in incremental volume.
• Reengineered entire local marketing system and procedures. Increased local marketing revenue-to-cost ratio from 200% to 800%. Sports Sponsorship Manager Responsible for driving bank’s entree into sports marketing..

Bachelor Of Arts (B.A.), Marketing With A Minor In Advertising, 3.51 Gpa

Activities and Societies: AMA (American Marketing Association)

Education record

Education record