Mark Mccready Email & Phone Number

Aliso Viejo, California, United States

Irvine, California

Led APAC pricing team for adhesives-electronics division. Was integral in developing roadmap for integrating processes for merging two new business lines (industrial and aerospace) into the primary electronics business on a global level. Appointed the role of point person for the division for pricing value modeling (via Leverage Point).• Worked on development of new pricing software (PROS) to be instituted throughout the global adhesive business.• Helped to develop an automated new pricing approval process for the division. Developed and trained sales employees, product managers, and executives on the new pricing approval process.• Led revenue improvement exercise for 2020 for EIMEA industrial businesses.

Led automotive e-commerce operations for the company that is responsible for $80 million in annual revenue across referral (dealers), wholesale (OEM), and advertising product lines. Managed business and financial reporting, monthly revenue forecasting, business development, sales strategy, new product development, pricing implementation and margin analysis for the division. Developed revenue optimization strategies and sales support for our sales field organization. • Integrated two recent acquisitions into the business combining billing, products, and sales teams into a single unit.• Managed on-going development of yield management strategies for the combined entity to improve top line revenue growth and maximize contribution. • Recently transitioned the sales organization onto a new CRM to improve sales efficiency and new customer onboarding process. • Consulted with the legal e-commerce division (Martindale-Nolo) on pricing and sales targeting initiatives.

Started a market based pricing philosophy for company's vehicle brokering business. Helped grow fledgling business from start up to a profitable, public company by refiningthe cost acquisition process and modifying the product pricing process to be moretransactional. Managed vehicle data acquisition and web publication of automotive data. * Created vehicle pricing platform by developing tools for web publication and costacquisition for suppliers* Developed a yield management system and reporting platform to track and optimize pervehicle revenue, lead conversion, and sales expense. * Supported sister company with development of vehicle incentive analysis business thatis currently sold to many OEMs.

Helped design and implement overall U. S. sales and marketing business strategy forNissan and Infiniti Divisions. Developed strategic plans for model lines within eachdivision. Responsible for P&L for new model launches, and all strategic planning, pricing,dealer incentives and marketing expenditures. Determined vehicle pricing structure andnegotiation of transfer pricing with international and domestic affiliates. Directedpricing implementation and communication to over 1,250 dealers.* Developed a new transaction price methodology that accurately measures actual vehicleselling prices and streamlines marketing expenditures. This methodology was applied to theInfiniti's 1997 releases, resulting in a 22% sales increase.* Restructured the Nissan Division incentive program strategy for 1998 which is expectedto increase sales in its top 25 markets by an incremental 12%. Designed a new leasingstrategy the minimized incentive and improved residuals.* Created tactical marketing initiatives on vehicle lines that drove incremental dealertraffic and improved sales.

Initiated and developed the annual pricing structure for Nissan and Infiniti vehiclesthat maximized profitability. Presented plans to senior management for approval on pricingactions.* Directed a task force that implemented the industry's first Monroney StickerReplacement as part of Infiniti's Consumer Based Pricing Action in 1996. This actionresulted in a division-wide pricing and incentive restructuring and saved $5.1 million incorporate incentive expenditures.* Created a competitive pricing, incentive, and transaction price database that optimizedregional marketing incentive planning. This database provides regional price pointcomparisons and has been implemented by Nissan and Infiniti.* Initiated and presented a monthly model line business review to senior management thatdiscussed pricing and incentive status, and evaluated product performance in acontinuously changing environment.

Developed the marketing strategy for the Quest and 240SX model lines, including thecreation of media and advertising plans, sales forecasting, consumer and dealerpromotions, dealer communication and training, and market research. Directed new productdevelopment within model lines.* Took a leadership role in re-launching the newly designed 1996 Quest that resulted in a9% sales increase. Initiated and implemented an advertising/incentive effectiveness studyfor the minivan segment that resulted in a corporate agreement to change Nissan'sadvertising for this product that increased sales during peak selling seasons.* Developed a major dealer sports car promotion that increased sales of the 240SX and300ZX models by 42%, and simultaneously built awareness and interest for the new 200SXmodel.

During an internship, took a leadership role as part of the 1997/1998 Escort program in the development of awarranty improvement plan. Performed on-going product and process optimization analysesthat met consumer demand and corporate financial objectives. Interfaced weekly with seniormanagement of engineering, purchasing, finance, and manufacturing. Conducted a study withvehicle owners that provided consumer insight on warranty claims.

Managed the design, development, and manufacturing of electro-mechanical latching systemsfor the Ranger/Explorer platform. Provided on-going engineering expertise for variouslatching systems in production on other vehicle lines.* Received a Customer Driven Quality Award (highest award given for engineeringexcellence) for the design of the Ranger tailgate latching system. The implementation ofthis system saved $500,000 in annual warranty costs.* Initiated and championed a Program Module Team consisting of engineers, suppliers,purchasing agents, and manufacturing specialists that launched a power side door latchingsystem as a customer satisfaction improvement for Lincoln vehicles.* Led an on-site engineering task force at Ford's St. Thomas, Ontario Assembly Plant thatsolved door window process assembly and product issues during a major vehicle launch.

Master Of Business Administration, Corporate Strategy & Marketing

Bachelor Of Science, Mechanical Engineering