Mark Smith

Mark Smith Email and Phone Number

People | Revenue | Commercial @ Lassoo Media & PR
grey lynn, auckland, new zealand
Mark Smith's Location
Auckland, Auckland, New Zealand, New Zealand
Mark Smith's Contact Details

Mark Smith work email

Mark Smith personal email

n/a
About Mark Smith

I am an experienced business leader with more than 20 years with New Zealand’s leading broadcast media networks. The roles across my career have largely centred around ideation and diversified growth, delivering incremental revenue. An innovative, versatile and creative management professional, I have extensive expertise in delivering solid sales and marketing solutions to drive business growth and revenue. Whether working in dedicated portfolio management or developing large-scale strategic business solutions, I have the ability to analyse market trends, benchmark product and service quality and seek opportunities for continued business success. A business-savvy leadership professional, I understand the importance of connecting with the market and keeping in touch with current trends. I am a dynamic leader with strong skills in people management and the creation of high-performance teams.

Mark Smith's Current Company Details
Lassoo Media & PR

Lassoo Media & Pr

View
People | Revenue | Commercial
grey lynn, auckland, new zealand
Website:
lassoo.co.nz
Employees:
23
Mark Smith Work Experience Details
  • Lassoo Media & Pr
    Managing Partner
    Lassoo Media & Pr May 2021 - Present
    Auckland, New Zealand
    Leading Lassoo in terms of people and revenue. Ensuring the Lassoo product is current and fit for purpose in todays ever changing environment. Bringing essential media owner knowledge for our clients benefit. Focussed on commercial reality for our clients and being nimble alongside their business challenges
  • Mediaworks Nz
    Head Of Acquisition
    Mediaworks Nz Jan 2017 - Oct 2019
    Auckland
    • Newly-created role to champion commercial business transformation change on special revenue projects across the various channels of the MediaWorks business• Project ideation, business planning, creation and launch• Establishing and managing revenue streams accordingly• Reported the largest revenue growth within the business across the two years• Ran a small yet highly effective team, collaborating will all internal stakeholders of the business• Member of the Senior Leadership Group
  • Nzme.
    Group General Manager Of Integrated Solutions
    Nzme. Oct 2014 - Dec 2016
    Auckland, New Zealand
    A position formed when NZME was launched, bringing all the former APN assets under one umbrella (NZ Herald, The Radio Network and Grab One)Oversight of all the direct sales teams nationallyDriving and delivering audience-led integrated single proposition solutions for current and prospective clients.Developed and executed new sales category content strategies generating new revenue streams.Member of the senior leadership group.
  • Mediaworks
    National Sales & Business Development Manager
    Mediaworks May 2012 - Sep 2014
    Auckland
    Responsible for all national advertising revenue generation across 25 markets, 10 radio stations and 15 websites. Motivating sales representatives across the country to cultivate multiple market revenue opportunities. This new business unit for MediaWorks and is seen as a key growth opportunity within the company.
  • Mediaworks
    National Sales Manager
    Mediaworks Apr 2008 - Apr 2012
    Auckland
    Responsible for network and national revenue for the company. Managing a team of 11 sales representatives to drive revenue for the radio stations and online. My four years in this role saw the revenue increase by over 100% and hence the creation of the new team I now run.
  • The Radio Network
    Sales Manager
    The Radio Network Nov 2006 - Mar 2008
    Christchurch
    As the Sales Manager for TRN Christchurch I managed a team of 10. Driving sales revenue and managing clients. The role encompassed 6 radio stations, the digital and interactive offering. Responsibility for the budget setting and revenues of the Christchurch region, reporting to the General Manager.
  • The Radio Network
    Sales Account Manager
    The Radio Network Nov 2000 - Oct 2006
    Christchurch
    Started my career in radio as a Sales Representative in the Christchurch market. Quickly grew my client base to be national. Went on to become the most highly awarded Sales Representative in the company during that time, for revenue generation and new business growth.

Mark Smith Skills

Advertising Radio Sales Digital Media New Business Development Media Planning Digital Marketing Online Advertising Advertising Sales Marketing Communications Business Development Media Buying Broadcast Sponsorship Radio Advertising Selling Team Management Leadership Diploma In Buisness Management

Mark Smith Education Details

  • Etc
    Etc
    Media Management
  • Nz Institute Of Management
    Nz Institute Of Management
    Diploma In Business Management
  • Mediaworks
    Mediaworks
    Business Smarts

Frequently Asked Questions about Mark Smith

What company does Mark Smith work for?

Mark Smith works for Lassoo Media & Pr

What is Mark Smith's role at the current company?

Mark Smith's current role is People | Revenue | Commercial.

What is Mark Smith's email address?

Mark Smith's email address is ma****@****e.co.nz

What schools did Mark Smith attend?

Mark Smith attended Etc, Nz Institute Of Management, Mediaworks.

What skills is Mark Smith known for?

Mark Smith has skills like Advertising, Radio, Sales, Digital Media, New Business Development, Media Planning, Digital Marketing, Online Advertising, Advertising Sales, Marketing Communications, Business Development, Media Buying.

Who are Mark Smith's colleagues?

Mark Smith's colleagues are Renée Domazet, Alison Bush, Vicky Fletcher, Danielle Geraghty, Jackson Stewart, Lang Du, Lucy Anderson.

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