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Collaborative, curious, and creative leader with diverse writing skills, strong voice and nationally recognized expertise in compelling copy and brand strategy (as well as naming products for CPG, QSR, and retail brands). Yes, products you know and use!Job one is bringing every brand’s personality and uniqueness to life in unexpected, but memorably engaging and resonant ways. As a copywriter and storyteller, I'm a cultural anthropologist interested in understanding who's doing what, how people are living their lives, and the style, food, or art that makes a difference to them. My philosophy is to understand human truth and the people we try to connect with, before sitting down to create a message for them.I have the amazing honor to entertain, engage, surprise, delight, inform, and provoke for the world’s biggest brands. This approach produces consistent results that go well beyond superficial messaging. It yields stories – with deep connections that compel people to not only buy your brand, but to buy into everything your brand stands for. I serve to make the complex, simple and the unreal . . . real. (or “reel” if video is required). Technology is complicated, and so are people. So, it’s fun playing in the traffic at the intersection of the two. Prior to my current position, a prominent creative role (SVP/ECD) at Epsilon (#1 Ranked Agency in All Disciplines, per the Advertising Age Agency Report), my chops are in-step with the evolving world of communication. Core skill sets are morphing from trying to change people's minds and attitudes, to changing people's behavior. Published Author of the book "Innovation: Myths & Mythstakes," named by Bloomberg and Business Week magazine as a Top 20 Great Read. Deep understanding of neuroscience and its impact on how people create, ideate and make decisions.Substantial digital, broadcast, print and shopper marketing experience.Expertise in product/concept innovation and advanced ideation techniques/methodologies.Focus on ideating/concepting/storytelling for range of clients including healthcare, CPG, entertainment, tech, telecommunications, and hospitality/dining.Deep experience in all aspects of advertising, copywriting, naming, ideating, brainstorming, branding, identity and strategy.Superior presentation skills.
Synergistic
View- Website:
- synergistic.io
- Employees:
- 48
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Executive Copy Director And Content StrategistSynergisticCincinnati, Oh, Us
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Executive Copy Director & Content StrategistSynergistic Jan 2021 - PresentCincinnati Metropolitan AreaCollaborative, curious, and creative leader with diverse writing skills, strong voice and nationally recognized expertise in compelling copy and brand strategy (as well as naming products for CPG, QSR, and retail brands). Yes, products you know and use!Job one is bringing every brand’s personality and uniqueness to life in unexpected, but memorably engaging and resonant ways. Agile, entrepreneurial, and award-winning Storyteller, Copy, and Content Strategist, with expertise in scientific insight generation, lexicon analysis, communication platform creation, and creative ideation and development. Committed to integrating the perspective of the target audience into every phase of brand development and driving to an authentic understanding of the user experience.—Lead the writing, creative strategy and concepting of campaigns, new product launches, and evergreen content storytelling in partnership with Design.—Define, implement, and protect brand voice and ensure consistency in brand messaging across all platforms, touch points, and media, including: digital, social, video, product, retail, activations, experiential, print.—Lead product launch concepts, naming, and messaging in collaboration with Product Marketing, Consumer Engagement, Product Development, Education and Artistry, E-Commerce, Social, Digital, and Visual Merchandising. There are tech gurus, brand agencies, and marketing firms, but today, there needs to be a strategic combination of all of them to ensure a powerhouse of successful outcomes for clients. And that’s the sweet spot for Synergistic: business and creative brand strategy, consulting, and execution.Taking complex technical information and transforming it into an accessible, relevant stories that remain faithful to the Brand’s voice. Keeping that level of consistency in communication produces powerful results, and that’s what makes us unique in the marketplace.
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Chief Creative Officer, Chief StorytellerUpstream 360 Jan 2019 - Jan 2021As Chief Creative Officer and Chief Storyteller, I lead a thoughtfully creative and fearlessly inventive band of Visual Strategists. I have the amazing honor to entertain, engage, surprise, delight, inform, and provoke for the world’s biggest brands. This approach produces consistent results that go well beyond superficial messaging. It yields stories – with deep connections that compel people to not only buy your brand, but to buy into everything your brand stands for. I serve to make the complex, simple and the unreal . . . real. (or “reel” if video is required). Technology is complicated, and so are people. So, it’s fun playing in the traffic at the intersection of the two. My personal movie trailer begins with: “In a world of oversharing, brands are no longer simply competing with other brands – now they are also competing with writers, artists, filmmakers, and even entertainers.” Powerful storytelling shapes perception and enhances brand preference. And since the heart leads the mind, good stories told well, can actually change human (customer) behavior. -
Chief Creative OfficerUpstream 360 Nov 2015 - Jan 2021Cincinnati, Ohio AreaAs Chief Creative Officer, I lead a thoughtfully creative and fearlessly inventive band of Visual Strategists. I have the amazing honor to entertain, engage, surprise, delight, inform, and provoke for the world’s biggest brands. This approach produces consistent results that go well beyond superficial messaging. It yields stories – with deep connections that compel people to not only buy your brand, but to buy into everything your brand stands for. I serve to make the complex, simple and the unreal . . . real. (or “reel” if video is required). Technology is complicated, and so are people. So, it’s fun playing in the traffic at the intersection of the two. My personal movie trailer begins with: “In a world of oversharing, brands are no longer simply competing with other brands – now they are also competing with writers, artists, filmmakers, and even entertainers.” Powerful storytelling shapes perception and enhances brand preference. And since the heart leads the mind, good stories told well, can actually change human (customer) behavior.With equal parts Art & Science, our experience gives us a rich understanding of the consumer - from the functional to the experiential - so we can craft compelling, signature visualizations and stories that persuade, educate, inspire, and motivate.From Digital Content Creation, to Concept Development, Broadcast Production, 2-D/3-D Animation, Motion Graphics, Ideation LaunchPad™ Workshops, and Technical Product Communication Demos, we engagingly inform and educate consumers about your products. Because great stories come in all shapes and sizes, we create successful connections and conversations by simplifying the complex for the world’s biggest Billion Dollar Brands, including Tide, Gillette, Charmin, Crest, Oral-B, Always, Downy, Iams, Head & Shoulders, Gain, Olay, Dawn, Pantene and Duracell.Upstream 360 blends technology and storytelling to transcend every consumer touch point.
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Senior Vice President - Executive Creative DirectorEpsilon Oct 2010 - Nov 2015Columbus, Ohio AreaAs Senior Vice-President, Executive Creative Director, I develop creative solutions that solve business problems. I oversee all aspects of creative development, planning and execution, while leading both, strategically and creatively.Charged with inspiring the Big Idea Thinking that is strong enough to unite all channels, engage consumers, transform behavior and drive transactions. Build more meaningful relationships with consumers by introducing or repositioning brands, fighting off private label, finding new reasons-to-believe and reinvigorating mature brands. Apply findings from anthropology, sociology and psychology to change every brand interaction from a routine conscious occurrence, into a ritual experience.Produce new creative executions that allow brands to build stronger and more meaningful relationships with consumers, while cementing a passionate (and loyal) commitment going forward.Ryan Partnership was acquired by Epsilon, part of Alliance Data Systems Corporation (NYSE:ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data. Now proudly part of both the S&P 500 and FORTUNE 500, this new breed of agency focuses on building customer connections and drives business performance through dynamic engagement and meaningful customer experience. We focus on meeting the changing set of needs at the CMO level, working with the C-Suite to conceptualize, develop and execute comprehensive brand marketing strategies focused on customer acquisition, retention, and brand loyalty. We offer a full-service suite of integrated performance marketing solutions and deliver programs that change consumer behavior and drive profitable transactions across digital, direct, data, Hispanic, shopper marketing, promotion and performance media. Some of our current clients include GlaxoSmithKline, Nature's Way, GNC, Google, Adidas, AT&T, Dell, Darden, Kellogg's, JP Morgan Chase, and Nestle Purina. -
Vp Executive Creative DirectorWondergroup & Launchforce 2003 - Oct 2010360 Digital Advertising Agency Executive Creative Director with substantial digital, broadcast and print advertising experience.Co-Author of "Innovation: Myths & Mythstakes," named by Business Week magazine as a Top 20 Best Book in 2009.Expertise in product/concept innovation and advanced ideation techniques/methodologies.Focus on ideating/concepting campaigns for range of clients including packaged goods, entertainment, telecommunications, and QSR.Broad experience in all aspects of advertising, copywriting, and brainstorming.Direct experience with branding, identity and strategy.Superior presentation skills.Specialties:Executive Creative Direction for Digital, Broadcast, Print. Ideation,Concepting, Branding, Identity and Strategy Copywriting/Campaign Development
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Vp, Creative DirectorWondergroup Dec 2003 - Mar 2008Advertising Agency Creative Director with substantial broadcast and print advertising experience.Focus on ideating/concepting campaigns for range of clients including packaged goods, entertainment, telecommunications, and QSR.Broad experience in all aspects of advertising, copywriting, and brainstorming.Direct experience with branding, identity and strategy.Superior presentation skills. -
Vp, Executive Creative DirectorCoactive Marketing Group Aug 1997 - Dec 2003
Mark Smith Skills
Mark Smith Education Details
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University Of Cincinnati (College-Conservatory Of Music)Electronic Media
Frequently Asked Questions about Mark Smith
What company does Mark Smith work for?
Mark Smith works for Synergistic
What is Mark Smith's role at the current company?
Mark Smith's current role is Executive Copy Director and Content Strategist.
What is Mark Smith's email address?
Mark Smith's email address is ma****@****use.net
What is Mark Smith's direct phone number?
Mark Smith's direct phone number is +181659*****
What schools did Mark Smith attend?
Mark Smith attended University Of Cincinnati (College-Conservatory Of Music).
What are some of Mark Smith's interests?
Mark Smith has interest in Podcasting, Silent Film, Architectural History, Playing Guitar, Reading Novels, Digital Photography, Animal Welfare.
What skills is Mark Smith known for?
Mark Smith has skills like Integrated Marketing, Creative Direction, Advertising, Creative Strategy, Brand Development, Copywriting, Online Advertising, Interactive Marketing, Concept Development, Marketing Strategy, Digital Marketing, Art Direction.
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