Mark Smith Email & Phone Number

Collaborative, curious, and creative leader with diverse writing skills, strong voice and nationally recognized expertise in compelling copy and brand strategy (as well as naming products for CPG, QSR, and retail brands). Yes, products you know and use!Job one is bringing every brand’s personality and uniqueness to life in unexpected, but memorably engaging and resonant ways. As a copywriter and storyteller, I'm a cultural anthropologist interested in understanding who's doing what, how people are living their lives, and the style, food, or art that makes a difference to them. My philosophy is to understand human truth and the people we try to connect with, before sitting down to create a message for them.I have the amazing honor to entertain, engage, surprise, delight, inform, and provoke for the world’s biggest brands. This approach produces consistent results that go well beyond superficial messaging. It yields stories – with deep connections that compel people to not only buy your brand, but to buy into everything your brand stands for. I serve to make the complex, simple and the unreal . . . real. (or “reel” if video is required). Technology is complicated, and so are people. So, it’s fun playing in the traffic at the intersection of the two. Prior to my current position, a prominent creative role (SVP/ECD) at Epsilon (#1 Ranked Agency in All Disciplines, per the Advertising Age Agency Report), my chops are in-step with the evolving world of communication. Core skill sets are morphing from trying to change people's minds and attitudes, to changing people's behavior. Published Author of the book "Innovation: Myths & Mythstakes," named by Bloomberg and Business Week magazine as a Top 20 Great Read. Deep understanding of neuroscience and its impact on how people create, ideate and make decisions.Substantial digital, broadcast, print and shopper marketing experience.Expertise in product/concept innovation and advanced ideation techniques/methodologies.Focus on ideating/concepting/storytelling for range of clients including healthcare, CPG, entertainment, tech, telecommunications, and hospitality/dining.Deep experience in all aspects of advertising, copywriting, naming, ideating, brainstorming, branding, identity and strategy.Superior presentation skills.

Listed skills include Integrated Marketing, Creative Direction, Advertising, Creative Strategy, and 39 others.

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  University Of Cincinnati (College-Conservatory Of Music)

  Electronic Media