Mark Smith is a Head of Payments Market and Business Development at Amazon Web Services (AWS). Colleagues describe him as "Mark is a natural leader, his thoughtful execution of projects and passion for solving tough problems have generated a positive perception from all those who work with him, as a result he can easily motivate cross functional teams in a matrix organization to follow through on his strategic vision. Mark prioritizes building a strong team by being collaborative, providing high visibility opportunities to his employees, offering constructive feedback, and through constant open communication. As Director of Bank Relationships at Softcard, Mark was consistently faced with challenging high pressure decisions and negotiations. In this role he often had to balance the interests of Softcard and those of his bank partners and be a representative for both parties. Mark's ability to read a room and facilitate compromises that meet the needs of all parties has been integral to his success and has made him an effective leader at Softcard. " and "Mark was stalwart as leader of Efficiency 2.0's (and then C3's) consumer and product marketing strategy and execution. He created and managed effective programs across a wide range of analog and digital channels, and was skilled at testing-and-learning and adapting accordingly. He kept many balls in the air, smoothly managing an array of partners and vendors, and took particular initiative in recommending a rewards partner change -- then led the onboarding and ongoing management of the new partnership. He could be counted on for clear direction and outstanding results in the midst of a very fast-changing and often ambiguous industry and organizational environment. "