Mark Stanczak Email & Phone Number

Chicago, Illinois, United States

Maintain direct-to-consumer Shopify stores and brand websites, including the implementation of promotions, content, and performance improvements across multiple regions.

Chicago, Illinois, United States

Managed all aspects of Shopify web store and ecommerce marketing including content & advertising on Amazon, Walmart.com, Instacart.· Managed ecommerce brand experience and directed $600k+ conversion advertising budget across Amazon, Walmart.com, and Instacart delivering 200%-600% return on ad spend· Implemented A/B testing and website personalization program that increased DTC conversion rate by 22% and product locator conversion rate by 16% · Increased web store AOV 11% for consumer orders and grew wholesale orders by 13%· Owned all aspects of 100k+ subscriber Klaviyo email program delivering 54% avg open rate across 2.6M annual deliveries· Managed digital strategy and design for Shopify Plus and WordPress websites including brand content, SEO and SEM content, ADA accessibility, Google Analytics events tracking, and CRO.· Directed $500k+ annually in brand advertising on Facebook, Google, and programmatic networks for awareness and conversion· Managed and built custom post-click experiences, including landing pages, brand events, and product locator.

Chicago, Illinois, United States

Aided in the success of digital marketing campaigns across multiple channels including Amazon Marketplace, Google, and Facebook; supported marketing initiatives, optimized marketing funnels to improve performance, and communicated results to company leaders.· Coordinated campaigns and all creative to maximize ROI; ensured digital ads were meaningful to maximize revenue, profit, and brand control.· Relaunched the brand website, as part of a team, and provided input on user flow, marketing communications and digital content to increase brand awareness, engagement, and sales.

Chicago, Illinois, United States

As digital marketing specialist I built and launched integrated marketing campaigns that created new revenue for John Galt Solutions. Using marketing automation tools such as HubSpot, I segmented new and returning leads to understand where a prospect is in the marketing and sales funnel and serve targeted content that will move them one step closer to a sales conversion. Optimized content is delivered by mass email, social media, blog, webinar, and other channels. As a result, these campaigns drive qualified traffic from first touch to conversion. Some of my daily activities include:- Build and launch integrated marketing campaigns in HubSpot Marketing Enterprise- Create automated workflows to segment contacts in HubSpot Sales Enterprise CRM- Create and launch new landing pages, emails, and social media posts- Execute new strategies for SEO and Google Adwords paid search- Coordinate and host live webinars with content experts- Updated WordPress website with new pages and content- Screened and assigned inbound leads- Worked with sales and account management teams to create targeted customer communications

Burlington, Vermont, United States

Digital Marketing: - Updated 28 client websites monthly with new landing pages, images, and copy- Drafted ~40 monthly creative briefs for graphic design team; work with designers to ensure adcampaigns meet brand advertising guidelines and client expectations- Optimized marketing campaigns through A/B testing and use of heat maps- Evaluated campaign success using analytics and page performance data- Coordinated internal teams to ensure consistent messaging across multiple channels (Social, SEO, SEM, and Display Advertising)Client Engagement:- Maintained ongoing relationships with 27 remote independent businesses; schedule multiple calls per month and regular reporting- Discussed monthly business goals with clients; form an action plan that supports business goals- Evaluated client relationships over time by tracking interactions and communicating clientsatisfaction to management

Burlington, Vermont, United States

- Configured and maintained existing on-site Mediabeacon installation including 100,000+ assets- Trained managers on common administrative tasks- Updated existing taxonomies and keyword dictionaries as necessary- Tagged and organized incoming assets- Analyzed existing system and recommended changes to improve user experience

Hamden, Connecticut, United States

- Led a multi-year project to research & implement a web-connected database for the cataloging and retrieval of 100,000+ digital images used by production staff and vendors- Received and fulfilled 150+ annual requests for new photography, including requests for flagship projects such as the university website and alumni magazine- Worked with project managers to determine photo requirements and budget- Assigned and oversaw independent photography production- Interviewed, hired, and managed student employees- Leveraged a working knowledge of HTML and CSS to develop and maintain self-service online resources for internal clients, such as online request forms and a Microsoft SharePoint page

Bachelor Of Arts - Ba, English

Activities and Societies: Minor in Media Studies, News Editor - The Spectrum student newspaper

Certificate, Digital Marketing

Marketing theory, search engine optimization, analytics, and HTML & CSS