Mark Thomas Email & Phone Number

Melbourne, Australia

Thomas Wheels & Tyres owns and operates retail tyre franchises.Three and a half years owning and operating stores under the Beaurepaires banner. Now progressing through the acquisition process of another retail tyre network.

Richmond, Victoria

The General Manager of Strategic Marketing is part of NHP’s Senior Executive Group and reports directly to the Managing Director/CEO.The role of GM Strategic Marketing at NHP is to develop sales and revenue growth strategies for the business and to engage cross functional teams in the delivery of such strategies. Beyond this, the role is the guardian of the NHP brand and is responsible for signing off on all brand development, external marketing materials, new product and brand launches… Show more The General Manager of Strategic Marketing is part of NHP’s Senior Executive Group and reports directly to the Managing Director/CEO.The role of GM Strategic Marketing at NHP is to develop sales and revenue growth strategies for the business and to engage cross functional teams in the delivery of such strategies. Beyond this, the role is the guardian of the NHP brand and is responsible for signing off on all brand development, external marketing materials, new product and brand launches and pricingAfter initially re-invigorating the Strategic Marketing team’s morale and reputation within the business, the department now works closely with the company’s Board of Directors, Products and Brands, Creative Marketing and Sales teams. Contributed to the effective management of sustainable profitable sales growth (+85% in 7 years) in by: • Rationalising reactive and internally focused marketing activities into a coordinated marketing plan grounded in market research.o Recent campaigns realised +$670k and +8% sales growths respectively. • Shifting an organisation from a pricing ‘free for all’ to a professional pricing culture using advanced pricing tools, systems and processes to halt margin erosion and return to +1.5% margin growth.• Introducing 'The Spark' multi-channel communications strategy that digitised, centralised, increased the relevance of, and sped up marketing and product communications between NHP’s functional management and sales teams. This strategy also provided rich content for social media and other external marketing avenues.• Introducing new customer segmentation that reduced the level of ‘over servicing’ to 4,750 lower value customers, saving $375k per annum by improving the efficiency of NHP’s sales team whilst maintaining sales. Enabled increased face to face calling time with higher value customers, and more targeted marketing efforts to improve customer experience. Show less

Richmond, Victoria

The Merchandise Manager of Hazardous Area Equipment and Control Products is part of NHP’s Senior Executive Group and led a team of 5 Product Managers (Buyers), 3 Technical support staff and managed 15 global supply line partner relationships.The role was responsible for developing sales strategies in co-operation with supply line partners from around the globe, and for rolling out these strategies with NHP’s marketing, supply chain / logistics and sales teams to grow brand penetration… Show more The Merchandise Manager of Hazardous Area Equipment and Control Products is part of NHP’s Senior Executive Group and led a team of 5 Product Managers (Buyers), 3 Technical support staff and managed 15 global supply line partner relationships.The role was responsible for developing sales strategies in co-operation with supply line partners from around the globe, and for rolling out these strategies with NHP’s marketing, supply chain / logistics and sales teams to grow brand penetration, sales, profitability and market share.Success in this role required meeting the following objectives:• Up skill the Products and Brands team in professional category Management practices• Launch a major new Product Range and manage the related major new supply partner relationship• New Product Development• Handle major supply partner negotiationsAchievements in this Role:• Rationalised the number of suppliers and product ranges within the Business Unit, reducing product duplication and shortening the tail of slow moving products.• Many team members have since progressed to higher positions within the business or transitioned to other Business Units and shared their more commercial / professional category management practices.• Oversaw the launch of a major new product range (Hazardous Area Equipment) and the related on-boarding of a new supplier that introduced the business to an entirely new segment of the market. * New sales team structure implemented * New production / manufacturing and warehouse facility set-up * Substantial investment in training and machinery * Grew NHP’s market share in Hazardous Area Equipment from 0% to 30%• Improved the commercial performance (sales & margin) of the Hazardous Area Equipment & Control Products Business Unit during every year.• New Product Development and launch in conjunction with an entirely new supply line partner that introduced the business to another new market segment that has maintained strong growth. Show less

Tooronga, Victoria

Responsible for the national management of the “bought in” Cakes and Bakery Snacks year round categories that ultimately grew to represent average weekly sales of $1.4M - $1.8M and $1.0M - $1.4M respectively, depending on seasonality. Management of the seasonal Christmas Bakery category. In 2006 this event grew to contribute $12M+ sales and $4.5M+ margin making it the largest business wide seasonal event.The Buying role within Coles is an all-encompassing position handling range… Show more Responsible for the national management of the “bought in” Cakes and Bakery Snacks year round categories that ultimately grew to represent average weekly sales of $1.4M - $1.8M and $1.0M - $1.4M respectively, depending on seasonality. Management of the seasonal Christmas Bakery category. In 2006 this event grew to contribute $12M+ sales and $4.5M+ margin making it the largest business wide seasonal event.The Buying role within Coles is an all-encompassing position handling range selection and management, cost negotiations, pricing, space planning, promotions and new business development. This particular Buying position encompassed both short shelf life 'fresh' products as well as long shelf life 'grocery' products presenting a unique challenge in ensuring beneficial yet sustainable outcomes could be achieved for the category and suppliers.Achievements in this Role:• An extensive new product development program with a particular focus on the cake category. The results of which saw home brand shelf space increase from 5% to 30%, in line with the business wide push to increase house brand penetration, at the same time as increasing sales growth and profitability within the category.• Rationalising the range, simplifying layouts and increasing the usage of non-seasonal products within them (to help mitigate waste and dissipation), and introducing a selection of exciting new products at premium price points to drive margin improvements for the 2006 Christmas event. This very successful management and marketing produced record sales and margin results for the event and led to a nomination for the CML “Celebrating Excellence Awards”.• “CML” Celebrating Excellence Awards 2006 - Business Excellence in Merchandise• National Bakery Buying Team – Christmas Seasonal Evento WINNER - Central Team (National Office) Awardso WINNER - National Supermarkets Awardso FINALIST - Coles Myer Awards Show less

Master Of Business Administration (Mba), Business

The Executive MBA from Melbourne Business School comprises 18 subjects and features a number of highly-distinctive executive-level EMBA.

Designing & Executing Strategy, Leadership

Exed, Strategic Marketing Management

Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration..

Bcom (Hons), Commerce / Management

Activities and Societies: Monash Men's Basketball Club, intervarsity and VBL teams.

Education record

Completion of VCE