Mark Toth Email & Phone Number

Southfield, Michigan, United States

Oversee planning and execution activities for all communication efforts related to our largest group client. Includes but not limited to; member communications (print/digital), member meetings (webinar/in-person) and digital activationsAssist with managing vendor relationships including cost and scope management, onboarding and project activationWork directly with executive management on development, oversight and budgeting for key account portfolio of business ($20M+ in 2022)Present portfolio updates to executive steering committee and senior leadershipMentor junior team members and participate in hiring process along with other managers and leaders

Ann Arbor, Mi

Recruited to act as project lead overseeing the execution phase of the digital experience relaunch for Washtenaw Community College. Responsible for the successful integration of the proposed information architecture (IX) solution into existing marketing strategies and platforms and IT systemsConducted weekly meetings with executive leadership (College President, CIO, CFO and Student/Faculty Deans) to review status, align business objectives to scope, and confirm proposed solution outcomesWorked directly with IT and marketing staff with execution planning activities tied to IX front (webpage design, search, responsive scalability) and back end (functional requirements, testing and use cases)Co-managed with the Sr Project Manger activities related to Understanding Group daily operations including; project status, work assignments, financials and scope related to company portfoliosDaily activities include monitoring and control of work flows, progress reporting and creating/updating support documentation

Ann Arbor, Mi

Worked directly with the Sales and Operation Directors, company owner and departmental leads to identify, research and purpose business opportunities for strategic growth of the company portfolio. Duties included alignment of existing capabilities and services to new opportunities for clients meant to build awareness and increase new businessCreated pitch decks for our entire client portfolio, providing value propositions tailored to their business channels. Each book contained an overview of our services, research of industry trends and potential solutions meant to drive awareness, improve existing services or introduce new tech solutionsCollaborated on proposals for new business with Audi of America, Village Green Apartments, Lear Corporation and Henry Ford Village among othersProvided oversight and expertise for successful activations with Ann Arbor SPARK, Aptiv+Delphi Technologies (UX/front end design) and Lear Corporation (social media)Worked closely with Sales Director to maintain client relationships and ensure deliverables are aligned to business growth opportunities and/or scope solutions for business pitches and key areas for growth

Project lead for all active deliverables between the Ford Automotive Design team in Dearborn, MI and SF studio office. Manager project deliverables related to the overall motion design and capabilities for digital interiors (vehicle dashboard, odometer, speedometer, buttons/controls and animations) in the 2021 Lincoln fleet of vehiclesDaily interaction with members of Ford research and design, engineering and vendors to ensure design requirements and features aligned with vehicle systems and capabilities. Worked directly with ICON Creative Director on briefing motion and graphic design teams on new or updated requirementsProcessed project requests, documented functional requirements and managed time/cost for project cyclesWork closely with Business Development Manager in redefining work processes and best practices for establishing a PMO practice in SF location

Birmingham, Mi

Hired by the Strategy EVP to work with executive leadership (VP, SVP, EVP and C Suite levels) to identify digital opportunities within the existing traditional and commercial work channelsResponsible for establishing workflows and processes, hiring of project management staff, and pitching digital solutions as part of new and existing workProposed reorganization for key accounts, redefining work channels, team assignments and responsibilities and pre- sented to executive leadershipWorked on projects for Aldi North America (web design, branding and activations) Bob Evans (digital proposal) and moreCo- managed the transition of responsibilities and on-boarding of Project Managers assigned the GM Fleet digital ac- count for North AmericaManaged a team of six junior and senior project managers ties and presented to executive leadershipCo- managed the transition of responsibilities and on-boarding of Project Managers assigned the GM Fleet digital account for North America

Led a staff of five Delivery Managers responsible for the digital portfolio of Kimberly Clark's Adult Fem-Care brands (Depend, Kotex and Poise) in North America (US/CA). Work included direct team collaborating with creative, account, IT and strategy teams on digital solutions (web, social media, online advertising)Introduced Scrum methodologies with Creative, IT and PM teams around best practices of Agile developmentManagerial efforts led to Kimberly Clark awarding the Adult Fem Care team a near perfect score from their bi-annual review of our performance. The highest award in KC history, which resulted in a contractual bonus over $1M for Organic and new businessCollaborated with Account and Delivery VPs on monthly financials and annual contracts for Adult Fem-Care with combined annual budgets in excess of $25M with IT on implementation requirements and processes and relationships with brand technology groups

Detroit, Mi

Oversee content development and implementation supporting General Motors global customer lifecycle experiences including; GCC-smart radio systems (Infotainment), Owner Center and owner applications for mobilityResponsible for development and implementation of GM's digital-retail (in Market) campaigns for all brand channelsManaged various medium- to large-scale promotional and in-market digital sites and campaigns for Buick and GMCbrandsLead PM for integration of site content/experiences for General Motors' smart radio platforms and technology. Worked closely with marketing, engineering and IT to translate product features into consumer facing platformsManaged client expectations, negotiated technical requirements and defined requirements for creative, technical and analytical deliverables• Responsibilities include: scope and timeline development, negotiation of build cycles for both in-house and 3rd party production house and budget reconcilliation. • Direct liaison for production houses and 3rd party automotive sites including MRM, Unicast, Edmunds, Kelly Blue Book, Yahoo Auto and many others. I provide direction and expertise on implementation and prioritization for all deliverables.

Detroit, Michigan, United States

Managed development and implementation of multiple lead-generation search and web campaigns for DuPont(TM) Safety Resources® and Non-Wovens®.Participated in devising a lead-scoring process to improve overall quality of sales leads with research of external best practices and existing procedures within DuPont(TM)-sponsored Sales Force and Exact Target tools resulting in an immediate 15-20% improvement in lead qualityOversaw all paid search and engine optimization (SEO), along with Web analytics utilizing tools such as: Omniture, Google Ad Words/AdSense, Sales Force CRM and Exact Target email-marketing softwareDeveloped and maintained program documentation including: Communication plans, work breakdown structure, budgets and changes in scope

Farmington, Michigan, United States

Managed the planning, execution, communications and risk on multiple wholesale/retail dealer incentives and direct mail campaigns for Ford Motor Co.Worked directly with Ford Marketing in converting the Ford Customer Service Divisions Web-incentive campaign from a field-level platform of 300-500 users to a national platform for more than 20K employees. and a revised platform that increased ROI for retail/wholesale commodities by 1-2% annuallyResponsible for budget forecasting, project charters, risk management and scope change related to all projectsOversaw internal relationships between IT, Creative, Sales, Operations and Finance and acted as direct liaison with Re- tail and Wholesale Marketing Managers

Education record

Undergraduate studies with an emphasis on graphic design

General Studies; An Emphasis On Fine Art And Graphic Design