Mark Waugh Email & Phone Number

London, England, United Kingdom

Mark serves as Chief Content Officer for Publicis Groupe’s Content Service, Publicis Content, a specialist entity that provides content intelligence, strategy, original social and long-form content, influencer & media partner content management, and scaled content distribution services for Publicis Groupe clients. He leads a team responsible for globally scalable content services and products, global content marketing thought leadership and global content partnerships with all the major platform players. Publicis Content draws on the experience and expertise of its community of over 1,500 content practitioners around the world.

London, England, United Kingdom

Publicis Media Content was established as a first-of-its-kind horizontal content practice, serving all the media agencies within the newly formed Publicis Media in 2016. The practice combined the previous agency-specific entities of Newcast, Liquid Thread as well as specialist social content units from across Publicis Media’s constituent agencies. As the first and biggest global content practice established by any major marketing services holding company, it launched with a combined community of over 900 professioal content practitioners. Mark acted as Global Lead, responsible for consistency of the global content vision, and the development of class-leading global content services for brands.

London, United Kingdom

Newcast was ZenithOptimedia Group's specialist branded content and engagement division. It developed and executed such 'non-traditional' communication projects for a host of major clients.Its scope of operation sat in three broad areas: media partnership content (sponsorship, editorial-led brand content and promotions), original brand content (AFP on TV, web TV content, App development) and live brand experience (event creation, sponsorship and management).Newcast's people were specialists from the worlds of TV production, short-form web content, PR, social media, experiential and sponsorship.What made Newcast different was its integration into the ZenithOptimedia communications planning process, so that our solutions were always on-brief, relevant and strategically driven.Newcast was a truly global operation with offices in 16 markets, covering the US, Europe and Asia, allowing it to deliver multi-market central projects, as well as local projects.

Mark founded Newcast in the UK as the first dedicated Content Division within a UK agency, offering ZenithOptimedia UK clients a specialist capability to develop and execute 'non-traditional' communications solutions, including media partnerships, app builds, web-series, long form AFP, games and live experiential solutions.