Mark Williams-Abrams Email & Phone Number

Ellicott City, MD, US

• Direct the nursing category aligned to LRP growth goals, client needs, and cross-functional success objectives
• Define the nursing strategy, roadmap, and growth plan to drive outcomes
• Manage the ATI, APEA, and Board Vitals Nursing brands, aligning cross-brand synergies, and overseeing a $30M+ development budget
• Drive innovation leveraging ed-tech best practices and cutting-edge technology
• Partner with key leaders across Ascend to establish a clear, unified strategy and roadmap
• Manage organic and inorganic opportunities to expand the nursing footprint, drive TAM growth, and align to market needs

• Managed the product organization for ATI, APEA, Board Vitals Nursing, and Nursing CE
• Owned the strategic roadmap and portfolio evolution for undergraduate nursing, advanced practice nursing, and nursing continuing education
• Established new innovative growth opportunities in textbook disruption, admissions expansion, and AI with notable new products: Engage, Launch Academic Readiness, and Claire AI
• Directed the acquisition of Swift River to solidify ATI’s screen based simulation offerings and APEA to expand ATI's nursing footprint
• Oversaw the capital planning process for Ascend, ensuring a standardized model was used to drive roadmap decision making
• Led the Ascend Healthcare Product Council, aligning best practice and synergies across Ascend businesses

• Managed the product management organizations for ATI and MedHub
• Led the strategic roadmap and portfolio planning efforts
• Identified growth opportunities via organic and inorganic evolution
• Expanded the distance proctoring capabilities for Ascend by developing partnerships with key industry leaders Respondus, Proctorio, and Examity

• Managed the product management organization for ATI
• Led strategic roadmap and portfolio planning efforts
• Identified growth opportunities via organic and inorganic evolution
• Oversaw a $20M+ development budget
• Led the acquisitions of Kognito and EHR Tutor to expand ATI’s clinical portfolio and provide a stronger interactive technology foundation for Ascend

• Directed product and platform strategy for the enterprise division
• Drove innovation and pursued new market growth opportunities
• Oversaw the product management organization
• Led strategic effort to launch an inclusive access model for textbook distribution, allowing for institution-level sales adoption, greater student sell-through, and improved outcomes for colleges and universities.

Leawood, Kansas, United States

• Managed strategy and product management for Ascend Learning's largest business, ATI
• Oversaw full product portfolio and platform innovation serving over 3,500 education institutions and 150,000 users annually
• Defined new growth opportunities, new markets, and acquisition targets
• Managed the product organization and $10+ million annual product development budget
• Established strategic partnership with ApprenNet/Practice to broaden Ascend’s clinical platform capabilities and launch Video Case Studies

• Created the strategy and vision for the ATI assessment and curriculum support product portfolio
• Defined strategic education technology solutions including tests, tutorials, books, mobile applications, adaptive simulation programs, and learning management system platforms for over 150,000 unique online users.
• Translated industry needs and market trends into solutions using formal market research and customer engagement
• Managed multi-million dollar product portfolio budget, directing complete lifecycle of product development
• Led the redesign of ATI's learning management system platform and product user-experience to optimize learning effectiveness, increase product usage, and offer mobile accessibility
• Created the new strategic direction by which all ATI tests are assembled and distributed to promote increased effectiveness and online test security

• Defined strategic priorities and product roadmaps for Ascend Learning companies, including ATI Nursing, NHA, and ATI Allied Health
• Managed product portfolio producing over $100 million in yearly revenue serving over 200,000 online users annually
• Directed the complete lifecycle of product development from ideation through launch for solutions including tests, tutorials, simulation programs, books, mobile applications, and learning management system platforms
• Supervised product management team and all cross-functional communication between business owners and shared service organizations

• Directed product development strategic planning for ATI
• Managed business case development, identifying growth opportunities through market research, contributing to over 20% year over year growth
• Successfully launched the most new products in ATI’s history, including Real Life and Nurse’s Touch, innovative simulation products generating multi-million dollar revenue within their first year. Real Life was chosen.
• Managed the development of product specifications for all products, utilizing both waterfall and agile methods of development
• Managed product training department, and worked cross-functionally to ensure product launch procedures were efficient and successful

• Directed product development and specification creation for all Ascend Learning businesses, including ATI Nursing, ATI Allied Health, NHA, ExamFX, NASM, and Click Safety
• Managed team of 16, consisting of product developers, editorial staff, media production personnel, and graphic designers
• Directed user experience, interface design, and instructional design of all products
• Launched ATI Nursing’s first mobile testing application, Mobile Mentor, which topped the iTunes education apps in its first month and has consistently stayed as one of the top-selling education apps
• Created ATI Nursing’s Custom Assessment Builder, the market's first custom assessment creation tool allowing users to build their own assessments using ATI items or custom items.
• Designed internal content management/product creation tools for online tutorial and assessment development, allowing for efficient, cost-effective product creation for hundreds of products across Ascend

• Directed product merging effort of three Ascend companies (ATI, MEDS Publishing, ERI) into a cohesive product line and delivery platform under ATI Nursing
• Lead strategic product initiative to expand ATI product line beyond assessments to broader online learning solutions such as online tutorials, ebooks, and educator teaching tools
• Managed graphic design team and user-experience strategy for all new products
• Served as liaison between R&D and IT to ensure synergistic product and platform creation

• Managed product development strategic planning, specification creation, assessment/product development teams, and user interface design
• Launched the company's first diagnostic predictive assessments, 4Cast and Quest, for the RN and PN markets
• Directed all IT projects and infrastructure needs for the company, including servers, databases, software needs, hardware needs, CRM creation and management
• Managed team consisting of content developers, assessment/product developers, editors, network administrators, database administrators, graphic designers, as well as external vendors
• Directed product training effort, including product features and benefit training, sales pitch creation and training, as well as new-hire training
• Assisted HR in hiring for all departments because of broad operational experience

• Directed product development and marketing, including strategic planning, product specification development and creation, and supporting marketing initiatives
• Launched NCLEX Exam Essentials Review, a unique online NCLEX preparation tool with over thirty hours of NCLEX-prep content
• Managed customer-service department, customer communication, call-center process (2005)
• Managed team consisting of content developers, assessment/product developers, editors, assistant director of marketing, marketing coordinator, marketing assistant, graphic designers, customer service representatives.

• Directed transition from a software-centric product line to a complete online education solution
• Designed and launched TrackerPlus, the company's first online learning management system
• Managed product development, specification creation, and user interface design
• Managed team consisting of content developers, assessment/product developers, editors, graphic designers, as well as external vendors

• Served as lead literary editor for all products and marketing materials
• Created and launched VideoNCLEX, the company's first educational video series
• Served as lead video editor for all video-based products
• Directed software development projects
• Managed editorial staff