Mark Willis Email & Phone Number

Rhodes

Zoetis is a global animal health company dedicated to supporting its customers and their businesses in ever better ways. Building on 60 years of experience as Pfizer Animal Health, Zoetis delivers quality animal medicines and vaccines, complemented by diagnostics products and genetics tests, and supported by a range of services.My responsibilities include achieving the sales and profit margins, as well as the strategic objectives, for an innovative product portfolio critical to cattle animal health throughout Australia.

Key Consulting Achievements:* Developed State Manager’s Conference Structure - reviewed the business activities of an organisation, developed the Executive presentation and developed a range of business building, business monitoring and marketing strategies.* Developed Business Plans - developed the State branch and Aust / NZ Business Plan 2014-15.* Contract Advise - Reviewed a contract regarding an erroneous strategic direction of a company and advised on the best tactics to change this direction. * Developed Strategic Issues Document - prepared an Executive Summary of the key issues for an Australian company to transition its New Zealand business from a company owned business to an Exclusive Distributor business.* Logistics Consultation - prepared a brief and continue to provide ongoing support for a Special Counsel Lawyer relating to a company lawsuit.

Uniden: A consumer electronics communication specialist. The No.1 selling brand of cordless phones and UHF radios in Australia and New Zealand. Additionally it launched many new business categories including Digital Video Surveillance, Baby Monitors, In-Car Accident Cam Vehicle Recorders & GPS car navigation. Sales exceed $65 millionResponsibilities:* Develop the marketing strategies for Australia and New Zealand for all traditional and digital marketing. Manage budgets up to $1 million annually, supervise two marketing staff and lead Aust / NZ cross functional teams. * Manage all facets of Uniden’s transition from one 3rd party logistics provider to another. * Manage legal activities including preparing promotional terms and conditions, trademarks, supplier contracts, negotiation with a Receiver and liaison with external lawyers if needed.Key Achievements: * Expanded Responsibilities - In May 2012, in addition to managing Marketing, was promoted to have expanded responsibilities of managing Corporate Affairs.* Tripled Sales - annual sales tripled to $65 million * No 1 Market share – grew the phone market share from 27% to 55% per year (No.1).* Developed all Communication - internal and external B2B and B2C communication activities, including the creative development process for promotional campaigns, consumer and trade media advertising, press releases, event marketing, digital advertising, sponsorships, educational literature, web sites, videos, brochures, in-store displays, vibrant packaging development and sales road shows.* Launched many New Business Categories * Segmentation, Positioning and Pricing * Managed Change – transitioned to a new 3rd party logistics provider resulting in much greater visibility and control of inventory, better service levels for dealers and saved over 10% annually.* Secured Financial Gains - obtained a large settlement from Receivers, * Workplace Health and Safety – provided staff training to ensure WHS compliance

Key Achievements:* See marketing achievements above under Uniden National Marketing & Corporate Affairs Manager - Aust / NZ

Sydney

Amway Australia: One of Australia's largest direct selling organisations with sales exceeding $175 millionKey Achievements: * Doubled Sales - to an annual turnover of $14 million, over 18 months.* Conference Manager – organised and presented at a nationwide convention to distributors to education them on nutrition and give them confidence to build their distributor networks.

Michigan

Amway Corporation: One of the world's largest direct selling organisations with global sales of $11.3 BillionKey Achievements:* Promoted to Head Office - to the global head quarters in Michigan, USA,* Global Image Enhancement - redesigned and launched new packaging graphics for a $1.2 billion global product portfolio. * New Product Launches - developed and executed new product development for 40 countries for the household cleaners’ business group that had an annual turnover of $230 million.

Sydney

Key Achievements: * Incremental Revenue - generated $7 million of incremental revenue through managing the procurement and launch of a sophisticated home security system. * Key Product Launches - introduced a new vacuum cleaner carpet maintenance system and car alarms resulting in sales in excess of $15 million.* Business Building – organised promotions focused on growing distributor numbers & sales.* Global Strategic Input - participated in global marketing conferences and was the Chief Management Advisor to Amway’s management team that supported the Young Achievement of Australia Program.

Sydney

Matchbox: a multinational manufacturer and marketer of children's toys with global sales of $400 million. In Australia the company was the largest diecast vehicle organisation with sales of over $15 millionKey Achievements: * Increased Sales Turnover – to $8 million annually and lowered inventory costs by 40%.

Sydney

Panasonic: one of the leading consumer electronic companies in Australia with sales exceeding $500 million.Key Achievements: * Managing 2nd Largest Business Group – raising annual microwave oven sales 13% to $60 million.* Increased Market Share – by 0.5% to 19.5% in TV and sales turnover of $38 million.* Factory Negotiations – directly negotiated with the management on product range, pricing, sales and production levels.* Gold Olympic Staff Achievement Award – obtained the No. 1 award.

Master Of Business Administration (M.B.A.)

Sub Majors: Business Strategy and Electronic Business & Marketing

Bachelor Of Business, Marketing

Education record