Mark Wilson Email & Phone Number

Fleet, Hampshire, Uk

Responsible for consistently improving pricing performance and maximising revenue and profitability whilst continuing to grow market share. Competitively priced products with clearly defined and innovative pricing strategies by industry/customer/region/product are keys to success. Specific responsibilities:• Develop and execute pricing strategy across full portfolio of lift trucks in EMEA to deliver target revenue and profit margins whilst also driving market share gain• Develop and guide all pricing processes and analytical tools to monitor pricing strategies• Develop and control pricing optimisation strategies across trucks and options• Manage cost/price relationships against target revenues and margins whilst ensuring market competitiveness• Develop competitive intelligence database to deliver enhanced pricing performance• Propose and agree pricing position on key opportunities to EMEA MD and C-Suite to help deliver company goals• Define and agree EMEA business strategies as part of the European Leadership Team• Identify cost targets and challenge existing material plant costs based on competitive price positioning to drive enhanced profitability and share

Management of a +$100M business: team management of 4 business units responsible for Passive, Interconnect and Electromechanical (PIE)components, development and implementation of long-term strategic supplier programs, identification of potential new suppliers to complement existing franchise base, direct responsibility for personal development of 4 product managers and 8 product specialists, understanding the needs of EMEA Sales team and developing winning customer strategies whilst minimising risk and financial liability to the company.Growing sales and increasing profit margin for PIE business by 23% 08 vs 07Developing and implementing team objectives and personal development plans in line with company goals.Building new and improving existing supplier relationships to deliver results for the businessGlobal management of activities and strategies with NA and Asia.Developing and jointly implementing purchasing strategies in conjunction with purchasing team.Financial reporting to EMEA MD and Marketing VP.Major AchievementsDesigned, developed and implemented a strategic pan-EMEA marketing program resulting in increased awareness and understanding of key suppliers and technologies, increased opportunity count by 31% over 6 month period and subsequent increase in opportunity conversion. Driven by execution I listened and analysed the needs of the sales team, partnered with chosen suppliers for funding and managed both marcoms and external agencies to a successful completion and launch. The ability to remain focused on the end goal whilst consistently communicating the big picture and not being afraid to get stuck into detail were key. This campaign is currently ongoing and is already resulting in increased sales in declining market segments.Received Coach of the Year award for 2009 at corporate award ceremony.

Strategy development for EMEA regions for new and existing clients, building long-term customer partnerships and managing the delivery of value-add business solutions. Leading strategic business development team to meet and exceed business objectives. Recommending the most appropriate customer centric proposals based on revenue and profit maximisation models, competition, market dynamics, and regulatory issues. Developing business response (financial/business terms) based on client and corporate objectives, strategy alignment and overall revenue goals. Managing a team of 5 pricing analysts to develop winning customer-focused strategies with the aim of maximising opportunity conversion rates and profitability.Revenue plan development based on funnel activity.Negotiating annual contract agreements with clients.Establishing KPI's for team and providing regular feedback to ensure quality standards are met.Understanding of regulatory issues that impact agreement structure/pricing.Financial/margin analysis of complex projects.Managing multiple, high visibility projects.Track industry trends, competitive activity and global pricing fluctuations to maximise success rate.Major AchievementsDeveloped revolutionary pricing tool for sales improving business efficiency by +25%.

Responsible for developing and implementing business strategies across all product groups in collaboration with the global sales team. Communicating the pricing strategies to the individual marketing/ quoting teams in order to correctly identify strengths and weaknesses within each account and turn each opportunity into an effective business proposition.Analysis of customer opportunities.Develop pricing strategies to win business.Supplier package negotiations to secure lowest costs.Effective communication of strategy to quoting groups.Compiling business proposals and providing SWOT analysis to help drive profitable sales.

Quoting memory and high-end components pan-EMEA sales teams, negotiating costs with suppliers to maximize profit margins

Responsible for ensuring appropriate inventory mix by having the right product on the shelf at the right cost at the right time

Bsc Hons, Technology And Business Studies

Activities and Societies: Tukido Club

Joint Honours Bsc Degree, Marketing & Engineering