Mark Wilson Email & Phone Number

Fleet, Hampshire, UK

• Responsible for consistently improving pricing performance and maximising revenue and profitability whilst continuing to grow market share. Competitively priced products with clearly defined and innovative pricing.
• Develop and execute pricing strategy across full portfolio of lift trucks in EMEA to deliver target revenue and profit margins whilst also driving market share gain
• Develop and guide all pricing processes and analytical tools to monitor pricing strategies
• Develop and control pricing optimisation strategies across trucks and options
• Manage cost/price relationships against target revenues and margins whilst ensuring market competitiveness
• Develop competitive intelligence database to deliver enhanced pricing performance

Management of a +$100M business: team management of 4 business units responsible for Passive, Interconnect and Electromechanical (PIE)components, development and implementation of long-term strategic supplier programs, identification of potential new suppliers to complement existing franchise base, direct responsibility for personal development of 4.

Strategy development for EMEA regions for new and existing clients, building long-term customer partnerships and managing the delivery of value-add business solutions. Leading strategic business development team to meet and exceed business objectives. Recommending the most appropriate customer centric proposals based on revenue and profit maximisation.

Responsible for developing and implementing business strategies across all product groups in collaboration with the global sales team. Communicating the pricing strategies to the individual marketing/ quoting teams in order to correctly identify strengths and weaknesses within each account and turn each opportunity into an effective business.

Quoting memory and high-end components pan-EMEA sales teams, negotiating costs with suppliers to maximize profit margins

Responsible for ensuring appropriate inventory mix by having the right product on the shelf at the right cost at the right time

Bsc Hons, Technology And Business Studies

Activities and Societies: Tukido Club

Joint Honours Bsc Degree, Marketing & Engineering