Mark Hansen Email & Phone Number

Pleasant Grove, UT, US

• Managed and allocated budgets of $250K-$15K weekly on hundreds of projects.
• Assembled and negotiated rates for personnel and properties, drafted contracts, coordinated concurrent schedules, assessed logistical requirements and anticipated potential challenges to deliver high-quality videos to.
• Directed the optimization of UGC offering by creating a multi-department workflow, calculated bandwidths, margins, and profitability, and sourced influencer platforms & creative content vendors, which achieved cost.
• Initiated digital cataloging and tracking systems for studio inventory

• Established ticketing-workflow systems for three departments, improving a privacy legal feedback loop and boosting creative and product output by over 15%.
• Supervised the Creative Team to produce 200+ monthly ads, nurtured external agency accounts and data management systems, achieving a 19% creative revenue increase.
• Built out a talent network to over 1,000 UCG creators and integrated AI for copywriting, ad creation, and analysis, diversifying ad styles & improving quality.
• Designed a dashboard to monitor key metrics, boosting lead generation and providing insights on trends, thus increasing accountability in creative testing.Creative Production Manager (2023)
• Promoted to Director of Creative Operations in 3 months after coordinating budget and salary reviews amid restructuring, achieving a 32% cut in department overhead.

• Managed multiple teams simultaneously, all consistently met & frequently surpassed KPIs, substantially contributing to both client and company success.
• Streamlined and oversaw workflows, administered multiple project budgets and timelines, and cultivated vendor relationships, enabling a 131% increase in client servicing and more than doubling the annual volume of.
• Transformed the Motion Department from a cost center into a nearly half a million revenue-generating profit center within just a year.

• Crafted brand messaging and project-managed media campaigns with department heads, celebrities, and scholars, culminating in the university's first Emmy-winning video and the live broadcast of the debut Imagine Dragons.
• Served as Director, Asst. Director, Cinematographer, and Camera Op for hundreds of national & regional broadcasts, commercials, and documentaries, significantly enhancing the school's reputation and driving key metrics.

• Boosted primary YouTube channel traffic past Silver Level, achieving 167% more subscribers and 232% more daily views; this growth bolstered brand recognition and website traffic; video marketing contributed to a 37%.
• Produced weekly video content (on three channels) with industry experts and top manufacturers, elevating the quality of our company’s social media to be the industry benchmark.Product Reciever (2013)
• Elevated to Sr Video Specialist after 6 months, having volunteered and demonstrated my creative prowess and aptitude.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, Film/Cinema/Video Studies