Mark Day Email & Phone Number

Richmond, Ca, Us

Creative direction and content strategy. Current and previous clients include Affirm, Disney, Synchrony Financial, Loop Commerce/GiftNow, Nutiva, Cypress Grove, LittleBits, Tapjoy, Stanford Graduate School of Business, UCSF, Rice University, Community Psychiatry, the University of St. Thomas and the University of Vermont.

Creating client-facing and in-house copy, social media content, newsletters, blog posts and more. Clients include PayPal, City National Bank, Florin Pensions, Sunterra Solar, the North Bay Life Science Alliance and the University of Texas System.

Copywriting for Kiosk (marketing & advertising agency)

Creative concepting and ideation for brands, using Google's tools and platforms (YouTube, Google Maps, Google+ Hangouts et al). Working with multiple internal stakeholders, developing pitch narratives and managing the creative development of mocks and other materials. Client roster included Warner Bros., Universal Pictures, CitiBank, Walgreens, McDonalds and internal Google groups.Also working with internal stakeholders to develop sponsorship opportunities around content partners in Canada and the US, including music festival and cooking programs.

Managed the development and execution of multiple custom content programs with leading YouTube partners and content networks, for advertisers including Samsung, FootLocker, Hot Pockets, HP, Intel, Nestle, Xbox, SCEA, Disney, Walmart, Kodak, TBS, Garnier, Warner Bros., Trivial Pursuit and the Ad Council.Managed partner outreach, curation, copywriting, launch and execution of YouTube co-branded marketing programs including E3, SuperBowl AdBlitz Pre-Game, New Year Countdown, Sketchies and Best in Jest.

Curated content in YouTube's comedy vertical for placement on YouTube homepage and vertical browse pages.Identified emerging channels for partnership opportunities, worked with existing partners on best practices, and hosted community outreach events.Wrote on-site editorial content and posts on the YouTube blog.

Curated content for leading live comedy video site, across the homepage and browse pages.Wrote editorial content, including clip descriptions and comedian bios.Represented the company at industry events, including panel participation.

Taught the undergraduate class Introduction to Copywriting.

Managed the US PR launch of the international video sharing site.Developed and wrote pitch materials, company bios and press releases.Planning, booking and executed bicoastal media tour.

Developed print and online career and recruitment materials for a number of clients in the healthcare and technology verticals, including HP, Jet Propulsion Laboratories, Northrop Grumman, Kaiser Permanente and Catholic Healthcare West.

Lead PR activities around gaming vertical clients Bungie Software, Motorsims and Bethesda Games.

Managed the launch of multiple titles from Sony's Psygnosis development studio around the release of the PlayStation platform.

Advertising

Communication Studies