Mark Dickens Email and Phone Number
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Mark Dickens is a strategic retail and shopper marketing consultant, HR and Conflict Resolution consultant, advisor, interim manager and executive mentor, best known for developing 'Every little helps' for Tesco in 2002. His skill lies in looking at life from the customer’s perspective by channelling human behaviour into commercial logic to build loyalty and generate sales. Over the past 20 years he has created some of the most emulated benchmark initiatives in retail and is an authority in grocery retail. IN A NUTSHELL...• 11 years consulting to Tesco.• Global, multicultural experience - UK, Europe, Middle East, Far East, India and the U.S. • Expertise in commercialising international brand activation through loyalty programmes, shopper marketing and BTL communications for retail, in food, GM, fashion, FMCG and personal finance.• Brand defining projects for: Tesco, Sainsbury’s, Asda, John Lewis, M&S, Waitrose, Co-operative, B&Q (UK & China), Reliance (India), Blue Square (Israel), Alyasra (Kuwait/Iraq), Superdrug, The White Company, White Stuff and 3M.• Charismatic and motivational leader who can engage and influence from board room to shop floor.• Insightful retail and marketing professional with a knack of understanding what makes people tick, how they behave and what they ‘really’ believe in. A founder and joint CEO of retail consultancy Astound in 1995, that by 2004 had become the 3rd largest independent retail agency in the UK with a global reputation, a staff of 75+ and annual profits in excess of £2m.Dickens is an author, columnist and a regular feature writer in the trade press and a retail commentator in the broadsheets and on BBC radio.Dickens has delivered professional training and mentoring in core skills, influencing, marketing, communications, media, CSR and stakeholder engagement. He has also lectured at universities up to postgraduate level and was an external examiner at Brunel Universtity from 1995 -1997.
Mark Dickens Ltd.
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Independent - Consultant - Advisor - Mentor - Non-Exec - TrusteeMark Dickens Ltd. 2013 - PresentWorldwideFollowing a 1 year sabbatical I'm currently following a portfolio career of consulting, advisory and mentoring roles along with some interim assignments, charity trusteeships and non-executive directorships.Challenging projects undertaken anywhere in the world.Current roles include:- Strategic Retail Consultant - Mega Retail (Israel)- Strategic Advisor to Board - NISA Retail- Mentor - Novartis- Trustee - SPANA -
Operations & Innovation Director (Interim)Newedge Consulting 2011 - 2012Seattle, Chicago, Pittsburgh, Richland (Us) & London (Uk)(Interim position) Senior operational position in fast paced management and innovation consultancy developing global platforms for business growth in FMCG brands, technology, manufacturing and retail. Role included managing cross-fuctional working processes between US and UK teams, advisor to joint CEOs and mentor to directors. -
Ceo / Strategy DirectorWanda Communications 2007 - 2011London And South EastWanda Communications, a 'boutique' strategic consulting agency offering solutions in retail, shopper marketing, CSR, communications, design and professional mentoring for senior and middle management in retail and professional services agencies. Wanda Communications comprises a network of independent home-workers, consultants, suppliers and affiliate partners around the UK and Western Asia to deliver ground-breaking growth, innovation and step-change projects for global B2B and B2C brands for 'hard-to-crack' small and medium sized projects up to £1m in value.Clients include: The White Company, Sainsbury's, Joules, White Stuff, Best Buy, Alyasra Foods and WPP. -
Consultant Director - (Interim) - Part-TimeWanda Creative 2008 - 2010London, United KingdomWanda Creative are the global experts in airport and travel retail. I highly niche consultancy specialising in commercial modelling and master-planning through to creative execution and promotions. A 25 year pedigree including 20 years working with Harrods.Part-time role non-executive type role as turnaround consultant advising mentoring the joint CEOs and senior staff members through a repositioning, rebranding and consolidation to growth through recession period.
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Joint Ceo, Strategy Director And Founding DirectorAstound 1995 - 2007London (Uk) And Hong KongThe world leading retail strategy and design consultancy with 75+ staff and generating annual profits in excess of £2m. particular specialisation in the grocery sector. Capabilities in retail strategy, customer insight, shopper marketing, marketing, store format, retail operation, visual merchandising, point of purchase, shopper marketing and internal comms.Best known for its 11 year relationship with Tesco spanning 'pile it high, sell it cheap' to 'Every little helps' - a brand journey though food, non-food, personal finance, telecoms and corporate responsibility.Key brand defining projects for: Tesco (UK, E. Europe, & Asia), Asda, John Lewis, M&S, Waitrose, Co-op, B&Q (UK & China), Reliance (India), Blue Square (Israel), and Park’n’Shop (China), Superdrug and 3M.Including:- Reliance Industries (India) 2006 – Retail model & brand infrastructure for Reliance’s $3.2bn investment into retail from first principles across 11 brands including 3 supermarket formats up to 150,000 sq.ft. - John Lewis Foodhall, Oxford Street 2007 - Devised Foodhall proposition, planning & design. Achieved over £400k sales p/w.- Tesco ‘Every little helps’ 2002 - New brand proposition and delivery through corporate marketing and stores to reflect the changed position from no. 2 UK grocer to global no.3 multi-national & multi-channel food, general merchandise and finance etc. retailer. Created the brand guidelines still in use today and defined the Tesco look and feel, language, communication and tone of voice through all media.- Tesco ‘cut-pound’ initiative 1998 - Created the much-emulated benchmark value icon of the past 20 years to become the permanent value proposition indicator for the brand in all countries. - Tesco Personal Finance brand 1997 - Created and launch TPF brand though store marketing, DM, advertising, literature and website. Established unique differentiation from competitors. Retained account for 9 years yielding 5.5m customers over 28 products and services.
Mark Dickens Skills
Mark Dickens Education Details
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Distinction -
Mechanical /Production Engineering
Frequently Asked Questions about Mark Dickens
What company does Mark Dickens work for?
Mark Dickens works for Mark Dickens Ltd.
What is Mark Dickens's role at the current company?
Mark Dickens's current role is Independent Retail, Marketing, Training & HR Consultant, Advisor, Mentor, Non-executive Director, Charity Trustee.
What is Mark Dickens's email address?
Mark Dickens's email address is di****@****.uk.com
What schools did Mark Dickens attend?
Mark Dickens attended Brunel University, Leeds Metropolitan University, Leeds Metropolitan University.
What skills is Mark Dickens known for?
Mark Dickens has skills like Strategy, Marketing Communications, Retail, Brand Development, Marketing, Marketing Strategy, Management, Fmcg, Business Strategy, New Business Development, Leadership, Retail Design.
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