Mark Dickens is a strategic retail and shopper marketing consultant, HR and Conflict Resolution consultant, advisor, interim manager and executive mentor, best known for developing 'Every little helps' for Tesco in 2002. His skill lies in looking at life from the customer’s perspective by channelling human behaviour into commercial logic to build loyalty and generate sales. Over the past 20 years he has created some of the most emulated benchmark initiatives in retail and is an authority in grocery retail. IN A NUTSHELL...• 11 years consulting to Tesco.• Global, multicultural experience - UK, Europe, Middle East, Far East, India and the U.S. • Expertise in commercialising international brand activation through loyalty programmes, shopper marketing and BTL communications for retail, in food, GM, fashion, FMCG and personal finance.• Brand defining projects for: Tesco, Sainsbury’s, Asda, John Lewis, M&S, Waitrose, Co-operative, B&Q (UK & China), Reliance (India), Blue Square (Israel), Alyasra (Kuwait/Iraq), Superdrug, The White Company, White Stuff and 3M.• Charismatic and motivational leader who can engage and influence from board room to shop floor.• Insightful retail and marketing professional with a knack of understanding what makes people tick, how they behave and what they ‘really’ believe in. A founder and joint CEO of retail consultancy Astound in 1995, that by 2004 had become the 3rd largest independent retail agency in the UK with a global reputation, a staff of 75+ and annual profits in excess of £2m.Dickens is an author, columnist and a regular feature writer in the trade press and a retail commentator in the broadsheets and on BBC radio.Dickens has delivered professional training and mentoring in core skills, influencing, marketing, communications, media, CSR and stakeholder engagement. He has also lectured at universities up to postgraduate level and was an external examiner at Brunel Universtity from 1995 -1997.
Listed skills include Strategy, Marketing Communications, Retail, Brand Development, and 28 others.
