Mark Dillingham Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

As the Director of Brand Strategy & Client Services, I support the marketing and communications goals of AARP through its 70+ offices in all states, the District of Columbia, Puerto Rico and the Virgin Islands. My group’s work is dedicated to ensuring that all appropriate marketing and communications resources are integrated and made available as needed. We serve as strategists and advisors, and help states integrate AARP’s paid, earned, shared and owned channels. In addition, I partner… Show more As the Director of Brand Strategy & Client Services, I support the marketing and communications goals of AARP through its 70+ offices in all states, the District of Columbia, Puerto Rico and the Virgin Islands. My group’s work is dedicated to ensuring that all appropriate marketing and communications resources are integrated and made available as needed. We serve as strategists and advisors, and help states integrate AARP’s paid, earned, shared and owned channels. In addition, I partner with Brand Operations and Creative Services to create and implement operational improvements in order to increase capacity and workflow, and develop communications plans and training resources for the state offices to inform and education about new improvements and resources. Key accomplishments include:● Created the Brand State Hub – a streamlined approach to supporting the marketing and advertising efforts of 70+ state offices from a shared responsibility model to a single point of contact for all advertising, collateral and integrated media requests. Developed mission, departmental scope of service, documented workflow structure and guidelines for new media buying process, managed staff, provided training, and increased efficiency and accountability for state support across brand● Developed the ICM State Hub – provided critical research to direct the evolution of the Brand State Hub into the ICM State Hub and developed a service roadmap to include expanded support for marketing, advertising, media relations, digital strategy, content, social media and more. Oversaw the ICM Hub Advisory Group of stakeholders and provided ongoing role clarity and trainingI am always interested in expanding my network and welcome the opportunity to connect. Please reach out to me here on LinkedIn or you can email me directly. ✉ dillingham.mark@gmail.com Show less

Washington D.C. Metro Area

During my time here, I experienced the rapid transformation of a world-leading trading, technology and information services firm. As such, I took on many roles and increasing responsibilities, including the introduction of direct marketing campaigns to support newly-listed organizations and added oversight for corporate marketing, including strategy development and product/service campaigns for various business units.Key accomplishments include: ● Collaborated and contributed to… Show more During my time here, I experienced the rapid transformation of a world-leading trading, technology and information services firm. As such, I took on many roles and increasing responsibilities, including the introduction of direct marketing campaigns to support newly-listed organizations and added oversight for corporate marketing, including strategy development and product/service campaigns for various business units.Key accomplishments include: ● Collaborated and contributed to creating a global brand platform and supporting traditional and online marketing tools to help shift market perception from trading exchange to business solutions provider● Translated business vision into cohesive market propositions and messaging platforms for seven business lines and served as the key marketing relationship manager for more than 20 companies ● Managed relationships with advertising agency partners and developed 360-degree advertising and PR programs to extend reach of limited budgets Show less

Washington D.C. Metro Area

I was retained by the area’s preeminent marketing services firm in an interim marketing leadership role and worked with professional associations and corporations across the consumer products, financial services, high-tech and retail sectors. Key Accomplishments include: ● Designed a robust corporate reputation and image-building campaign, which included annual reports, web content, and direct marketing, for a global IT services firm● Evaluated the effectiveness of sales… Show more I was retained by the area’s preeminent marketing services firm in an interim marketing leadership role and worked with professional associations and corporations across the consumer products, financial services, high-tech and retail sectors. Key Accomplishments include: ● Designed a robust corporate reputation and image-building campaign, which included annual reports, web content, and direct marketing, for a global IT services firm● Evaluated the effectiveness of sales incentive programs for a telecommunications company during a period of significant industry change● Designed and implemented a multi-faceted direct mail, email and sales promotions strategy to maintain timely communications for 164K worldwide members of a professional trade association Show less