Mark Stevens Email & Phone Number

My professional responsibilities entail spearheading the development and implementation of long-term market strategies and strategic initiatives. I focus on crafting impactful value propositions, conducting segmentation analyses, assessing value chains, and formulating strategies for geographical and segment participation within an 18-60 month timeframe. I am accountable for evaluating competitive landscapes, analyzing competitor strengths and weaknesses, and forecasting global customer needs. Collaborating closely with R&D and technology teams, I contribute to the development of innovative product and service offerings.Notable achievements include analyzing the Lithium-Ion battery value chain to identify strategic opportunities and challenges for CECO's involvement in the industry, leveraging our diverse technology portfolio. I have assessed emerging technologies to gauge their potential and recommended either an organic growth or M&A approach for market entry. Furthermore, I have created competitive profiles to discern key distinctions, paving the way for potential market share expansion.CECO Environmental stands as a leading environmentally conscious industrial entity dedicated to safeguarding people, the environment, and industrial assets worldwide. Our comprehensive solutions cover industrial air, industrial water, and energy transition sectors, catering to a wide array of global markets. Recognized as one of Forbes' Most Successful Small Companies in 2024, we remain steadfast in delivering sustainable solutions and advancing environmental stewardship on a global scale.

Metro Detroit

I spearheaded the transformation of Chem-Trend's global marketing landscape, employing Design Thinking principles to overhaul the organization's website and enhance SEO and SEM strategies. This initiative led to a remarkable surge of over 100% in site traffic and inbound inquiries within the initial six-month period post-launch.As a frontrunner in the research, development, and production of high-performance chemical specialties for diverse industrial molding and casting processes, Chem-Trend is renowned for its innovation in value-adding processing aids, geared towards optimizing manufacturing efficiency and waste reduction.During my tenure, I pioneered the expansion of the global marketing function, evolving it from a singular entity into a multinational team spanning four continents. My responsibilities encompassed strategic marketing and marketing communication, entailing the identification and assessment of new business prospects, competitive analysis, strategic planning oversight, market research, website administration, advertising, budget management, and brand and trademark supervision.