Core Responsibilities: Revenue Operations, Demand Generation, Business Development, Lead Lifecycle, Data Governance, Analytics, Marketing Automation, Technology Stack, Enablement, AI Implementation, Creative Services, Budget ManagementOPERATIONS AND DEMAND GENERATION:• Directs the Marketing Operations group of 13 team members in driving data stewardship, technology optimization, KPI achievement and collaboration within Marketing and across the greater business• Defines and implements processes critical to the conceptualization and execution of marketing and sales pipeline generation efforts, including campaign development, data flows, sales and marketing KPIs, lead scoring & routing, and campaign attribution• Manages the creation and optimization of new reporting standards, execution manuals, and consolidated dashboards to improve the achievement and visibility of Marketing KPIs and pipeline contribution• Directs the Business Development team in their lead handling processes and sales alignment, leading to improved target achievement and process accountability. Led the effort to outsource the BDR team, reducing spend by 60%, and increasing revenue impact.• Leads the Digital Marketing team to establish and grow global lead generation and activation strategies, including the development and use of ABM, omni-channel approaches, and nurture methodologies that improve target attainment in alignment with Sales’ priorities• Leads the integration of AI tools within the content ideation and development workstreams, reducing throughput time by 60%ANALYTICS:• Leads the Marketing Analytics group in developing and building reporting standards for the greater business• Defines, develops and implements new data structures relative to the lead waterfall and pipeline contribution, improving the efficiency and capabilities of Riverbed’s analytics teams• Establishes Marketing’s KPIs, setting and overseeing both annual metrics and accountability measures

Core Responsibilities: Systems & Business Operations, Lead Lifecycle, Technology Stack, Enablement, Data Governance, Analytics, Marketing Automation, Email Marketing, Online AdvertisingOPERATIONS:• Led the Marketing Platforms, Data and Automation team to oversee the scalability, flexibility and simplicity of the DataRobot’s lead lifecycle processes and technology stack• Led the optimization and overall management of the flow of data between Salesforce Marketing Cloud, Marketo (MAP) and Salesforce (CRM), as well as other integrated technologies• Led the development of an in-house built opportunity attribution system, used as the primary reporting tool across the sales, partner and marketing organizations• Managed MAP and CRM system merges between DataRobot and its acquisitions• Led GDPR & CAN-SPAM readiness at DataRobot, guiding company readiness including internal compliance and training, documentation creation, database management, and communication developmentDEMAND GENERATION:• Led the Email Marketing and Paid Advertising teams to establish and optimize lead generation and activation campaigns, while enhancing the reach of their webinar and event programs; Led six consecutive quarters of growth for the Email Marketing channel and three quarters of growth for the paid advertising teams• Helped design DataRobot’s first free trial and self-service offering, including a special researcher edition aimed at assisting data scientists and healthcare researchers in the fight against COVID-19ANALYTICS:• Led the Marketing Analytics group in developing and building reporting standards, including both standardized and custom reports and dashboards

Core Responsibilities: Systems & Business Operations, Lead Lifecycle, Technology Stack, Enablement, Data Governance, Analytics, Marketing Automation, Email Marketing, Online Advertising

Core Responsibilities: Lead Lifecycle, Systems & Business Operations, Technology Stack, Enablement, Analytics, B2B Marketing, Marketing AutomationOPERATIONS:• Led the Marketing Operations and Automation teams in driving consistent, scalable and simple processes across the business• Identified and solved pain points and areas for growth, with a focus on lead flow, data integrity, internal/external communication, digital marketing, ABM, project management, opportunity management, reporting and analytics• Managed Zerto’s marketing tech stack, from evaluation and implementation to enablement and oversight, including tools focused around multi-touch attribution, deduplication, predictive analytics, event registration, data management, and enablement• Optimized and managed the flow of data in and between Marketo (MAP) and Salesforce (CRM), as well as other integrated systems• Led GDPR & CAN-SPAM readiness at Zerto and manages all company compliance elements related to GDPR, including internal compliance and training, documentation creation, database management, and communication developmentMARKETING:• Managed Zerto’s global email program, supporting the inbound and outbound marketing activities of Zerto's greater marketing, product, and sales teams

Core Responsibilities: B2B Marketing, Lead Generation, Content Generation, Website Development, Sales DevelopmentCRM SYSTEM MANGEMENT:• Managed and optimized flow of data between MAP (Marketo) and CRM (SFDC) platform• Created email templates, landing pages, direct mail materials, web content and social media components appropriate to all campaigns• Managed client and prospect database and segmentationMARKETING AND BRANDING:• Created impactful email, direct mail, social and digital marketing activity as they relate to the capture and retention of clients across all Unidine business divisions• Guided the development of the business development and digital marketing strategy• Ensured all marketing activity has consistent messaging and brand voice across customer facing channels• Developed Unidine's social media strategy across LinkedIn, Twitter, Facebook and blogsSALES TEAM SUPPORT:• Managed the development of all copy and materials related to sales proposals• Created email campaigns related to tradeshows and industry events that support sales team efforts• Worked with Sales Teams to design and source materials to support sales team effortsCOMMUNICATIONS AND MATERIALS MANAGEMENT:• Provided content and design direction for development of new sales tools, proposals and collateral support materials• Supported, attended and participated in key account sales presentations and trade conferences• Coordinates and supports client and trade public relations and content development activities• Managed internal communication of pending campaigns to all stakeholders• Developed content for use on social media channels, email marketing campaigns, sales presentations and website• Tracked and analyzed results to measure success and incorporates learnings into future campaigns• Managed vendor relationships

Core Responsibilities: Multi-Channel Marketing (B2C), Systems & Business Operations, Project ManagementMARKETING AND BRANDING:• Created and managed direct mail, email, and online advertising content to support recruitment efforts, in multiple languages as necessary through the use of the International Recruitment Team and external translation services• Directed external marketing agency in execution of social media strategies, SEM and advertising placement• Assisted in the development of content to showcase the Berklee experience through online and print channels• Developed Admissions’ mobile microsite, incorporating social media and Berklee.edu integration SOCIAL MEDIA STRATEGY AND DESIGN:• Managed Berklee’s social media presence, including YouTube, Facebook, Twitter, Berklee-Blogs.com, forums and international social media channels• Designed and executed Twitter and Facebook advertising campaigns with annual budget of $80,000• Realized 180% increase in summer program applications, a 25% increase in site visits and 14% increase in average page views through introduction of targeted social media advertising and custom landing pagesPROJECT MANAGEMENT/CRM DEVELOPMENT:• Lead the selection, implementation and development of Salesforce CRM and Marketo marketing automation software• Aided in the development of an online application “portal” centralizing applicant communications while automating core business processes and reporting• Managed the EMAS Pro CRM system EXTERNAL COMMUNICATIONS MANAGEMENT:• Wrote and edited copy for use in Berklee’s email campaigns, brochures and social media channels and websites• HTML encoding support for Berklee.edu (Drupal), Berklee-Blogs.com (Wordpress) and email messaging content• Managed Admissions Communications Center email and call operations staff

Core Responsibilities: Marketing Strategy, Call Center Development/Management, Customer Service Operations• Achieved a 60% increase in applications across college programs through expanded targeted email campaigns and development of marketing strategy and communications• Realized $60,000 in annual savings streamlining bulk mail shipments and securing competitive mailing contract• Implemented the Siemens HiPath Pro Center call monitoring system, allowing for the introduction of call reporting for ~30,000 calls per year and restructuring of Admissions' telecounseling operations• Developed and executed multi-channel marketing strategy and content creation for undergraduate programs• Established and managed social media marketing strategy for the Office of Admissions• Created web/email metrics reports for Associate Director of Marketing, providing insights and trend analysis• Researched and acquired print vendors and college search lists to support marketing and recruitment efforts• Managed team of 15 student employees, one full-time employee and one part-time staff member

Core Responsibilities: Customer Service Operations, Data/Quality Control, Email & Direct Mail Marketing• Developed the Admissions Communications Center, decreasing the mail processing time of ~12,000 pieces from two weeks to under 48 hours and improving customer experience through the introduction of call center• Generated significant improvements in quality control through cross-functional team management• Managed and developed email and physical communications supporting Berklee’s recruitment initiatives• Maintained accuracy and quality of Admissions’ lead and applicant data• Managed team of 15 student employees and one full-time staff member