Mark Dunagan Email & Phone Number

Dallas, TX, US

Dallas/Fort Worth Area

• Ensure small business marketing strategies are aligned between brand, sales channels, digital experience, operations, and IT with the goal of efficient and successful execution to achieve KPIs.
• Successfully developed and managed marketing infrastructure from the ground up to support local door-to-door and third-party sales teams nationwide.
• Lead team responsible for local event research, management; implemented ROI tracking procedures specific to lead generation and sales conversion.
• Develop marketing strategies to best position and promote Company’s aggressive fiber internet pricing and fiber expansion initiatives targeting SMB customer segment.
• Develop and manage internal and customer-facing business sales print and digital assets promoting Company’s fiber internet products and services for small business customer segment.
• Initiate and manage relationships with multiple vendors responsible for providing Company with >$500K in digital and physical marketing assets annually.

Dallas/Fort Worth Area

• Curated and grew portfolio of value-added services (VAS) tailored for Company’s small-medium-sized business (SMB) customer base.
• Conceptualized and executed value-added service strategies, creating practical and insightful product suites to foster greater success for small business customers, and bolster customer retention for Company.
• Identified and vetted providers of cloud-based applications, software solutions, and hardware providers to compliment Company’s core voice, data, and video services and bring practical and financial benefit to.
• Lead cross-functional teams to ideate, design, develop, and deliver compelling and useful value-added services on time and on budget.

Dallas/Fort Worth Area

• Successfully supported 12 Enterprise Sales teams across Texas, with an emphasis on the Dallas/Fort Worth, Austin, and San Antonio markets.
• Managed marketing budget of over $100K towards programs, initiatives, networking opportunities and more to drive new business.
• Developed, planned, and implemented field marketing strategies, which led to consistent quota achievement of greater than 85% across all Mid-Market Sales teams throughout Texas.
• Engaged directly with over a dozen local Sales teams across Texas, totaling over 100 fiber Internet sales representatives, to coordinate, implement, and support company sales objectives and programs including.
• Partnered with the Dallas Cowboys, Texas Rangers, and others to conceive and organize exclusive entertainment events targeting new and current high-value customers.
• Managed partnerships with the American Airlines Center and the Texas Rangers, collectively valued at over $300K annually, for use of luxury suites in which to entertain clientele.

Dallas/Fort Worth Area

• Owned and operated an independent pack and ship store specializing in parcel shipping and business services.
• Grossed revenue of $75,000 in first year, with positive increases year-over-year.

Dallas/Fort Worth Area

• Led cross-functional team members and project budgets ranging from $10K to $100K+.
• Drove digital projects to completion, including Website and software launches and upgrades.
• Directed content development and functionality of Broadband customer portal that averaged $150K in monthly revenue or $1.8M revenue per year.
• Led project to internalize hosting of all company websites for Insight, saving $250K+ per year.
• Led quality assurance planning and testing for all online product releases to ensure error-free functionality and 99.9% product uptime.
• Saved $200K+ per year by managing the transition of customer web page accounts to a new hosting vendor.