Mark Dunagan Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Dallas/Fort Worth Area

• Ensure small business marketing strategies are aligned between brand, sales channels, digital experience, operations, and IT with the goal of efficient and successful execution to achieve KPIs.• Successfully developed and managed marketing infrastructure from the ground up to support local door-to-door and third-party sales teams nationwide.• Lead team responsible for local event research, management; implemented ROI tracking procedures specific to lead generation and sales conversion.• Develop marketing strategies to best position and promote Company’s aggressive fiber internet pricing and fiber expansion initiatives targeting SMB customer segment.• Develop and manage internal and customer-facing business sales print and digital assets promoting Company’s fiber internet products and services for small business customer segment.• Initiate and manage relationships with multiple vendors responsible for providing Company with >$500K in digital and physical marketing assets annually.• Established customer testimonial program responsible for gathering written and video testimonials from existing small business and enterprise-level customers to be used as part of digital sales collateral and pitch decks.

Dallas/Fort Worth Area

• Curated and grew portfolio of value-added services (VAS) tailored for Company’s small-medium-sized business (SMB) customer base.• Conceptualized and executed value-added service strategies, creating practical and insightful product suites to foster greater success for small business customers, and bolster customer retention for Company.• Identified and vetted providers of cloud-based applications, software solutions, and hardware providers to compliment Company’s core voice, data, and video services and bring practical and financial benefit to Company’s SMB customer segment.• Lead cross-functional teams to ideate, design, develop, and deliver compelling and useful value-added services on time and on budget.

Dallas/Fort Worth Area

• Successfully supported 12 Enterprise Sales teams across Texas, with an emphasis on the Dallas/Fort Worth, Austin, and San Antonio markets. • Managed marketing budget of over $100K towards programs, initiatives, networking opportunities and more to drive new business.• Developed, planned, and implemented field marketing strategies, which led to consistent quota achievement of greater than 85% across all Mid-Market Sales teams throughout Texas.• Engaged directly with over a dozen local Sales teams across Texas, totaling over 100 fiber Internet sales representatives, to coordinate, implement, and support company sales objectives and programs including campaigns/promotions, image advertising/branding, and new service launches.• Partnered with the Dallas Cowboys, Texas Rangers, and others to conceive and organize exclusive entertainment events targeting new and current high-value customers. • Managed partnerships with the American Airlines Center and the Texas Rangers, collectively valued at over $300K annually, for use of luxury suites in which to entertain clientele. • Created and designed first of its kind e-newsletter, which became syndicated to Sales teams across the country, promoting new sales initiatives, company news, and information of local relevance.• Designed / created collateral pieces used by Field Marketing managers nationwide for local events, as well as specialized collateral for company awards presentations that were utilized by company Sales VPs.

Dallas/Fort Worth Area

• Owned and operated an independent pack and ship store specializing in parcel shipping and business services.• Grossed revenue of $75,000 in first year, with positive increases year-over-year.

Dallas/Fort Worth Area

• Led cross-functional team members and project budgets ranging from $10K to $100K+.• Drove digital projects to completion, including Website and software launches and upgrades.• Directed content development and functionality of Broadband customer portal that averaged $150K in monthly revenue or $1.8M revenue per year.• Led project to internalize hosting of all company websites for Insight, saving $250K+ per year.• Led quality assurance planning and testing for all online product releases to ensure error-free functionality and 99.9% product uptime.• Saved $200K+ per year by managing the transition of customer web page accounts to a new hosting vendor.• Proved vital to the success of a customer retention project by facilitating release of free PC security software to 600,000+ broadband Internet subscribers; the release generated highly positive customer feedback, including statements rating the release as the most valued complementary software offered.• Established and maintained third party vendor relationships for necessary project software and content, resulting in 100% increase in Website usage.