I design beautiful, thoughtful product experiences that customers can't wait to use.At AppFolio, I led the user experience effort on a product development team that was focused on delivering innovative, high-value products that enabled our customers to efficiently scale their property management operations. I love working directly with our customers to understand their needs and using my design skills to help solve their problems. There’s nothing more satisfying than hearing from customers about how the products our team is building will transform their businesses for the better and give them time back in their day.At Mindbody, I empowered designers on the web team and creative marketing team to do their best work by providing art direction and feedback, steering and maintaining the atomic design system, and by ensuring every design project we touched reflected not only the brand identity but our core values, too.As Art Director at Ernie Ball, I designed and built the front end for both ErnieBall.com and Music-man.com. I led the creative team on all digital marketing assets, product packaging, event graphics, and print ads. I directed over 25 campaigns for flagship products like Paradigm guitar strings, the Expression Series pedals, and the Ball Family Reserve guitar collection. One of the highlights of my career was getting to redesign the iconic Slinky packaging which can be found in music shops all over the world.I completed my BA at Simon Fraser University in Vancouver, Canada in 2014, majoring in the Interactive Arts + Technology program with a design concentration.Outside of my professional design work, I’m an amateur recording artist and sound designer. Music I've written has been featured on Billboard.com, topped the Hypemachine charts, and has been licensed by brands like GQ Magazine, Target, and GoPro, and I even co-wrote the theme song for the popular "Binging with Babish" channel on Youtube. I'm also a fan of cafe-style motorcycles and l ride a Triumph Scrambler 900.